for customer retention in Hong Kong Author(s) Chu‚ Ka-wai; g1Vag Citation Issue Date 2009 URL http://hdl.handle.net/10722/128605 Rights The author retains all proprietary rights‚ (such as patent rights) and the right to use in future works. A STUDY OF MARKETING STRATEGY OF SHOPPING CENTRE FOR CUSTOMER RETENTION IN HONG KONG by CHU KA WAI DISSERTATION Submitted in partial fulfillment of the requirements for the degree of Master of Housing Management The University
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Scheduled Banks in India are those banks which have been included in the Second Schedule of Reserve Bank Of India (RBI) Act‚ 1934 RBI in turn includes only those banks in this schedule which satisfy the criteria laid down vide section 42 (6) (a) of the Act. As on 30th June‚ 1999‚ there were 300 scheduled banks in India having a total network of 64‚918 branches. The scheduled commercial banks in India comprise of state bank of India and its associates (7)‚ nationalized banks (19)‚ foreign banks (45)‚
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Nova Southeastern University H. Wayne Huizenga School of Business & Entrepreneurship Assignment for Course: OPS 5095‚ Service Operations Management Submitted to: Dr. Joseph Chavez Submitted by: Xiaoyan Jiang N01438073 Date of Submission: 5/5/2013 Title of Assignment: Commerce Bank CERTIFICATION OF AUTHORSHIP: I certify that I am the author of this paper and that any assistance I received in its preparation is fully acknowledged and disclosed in the paper. I have
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Enhancing customer satisfaction with the implementation of Total Quality Management Review of current literatures History of TQM Mehra and Ranganathan (2008) reported that in 1979‚ Crosby gave 14 steps for quality improvement his work was supported by the work of another researcher‚ Ishikawa who stated that training‚ problem solving‚ and quality circles are very crucial ways of achieving continuous improvement. The researchers also spoke about the work of Deming with his contribution of giving
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Retail Business Analysis BUS620 07/16/12 Retail Business Analysis Payless Shoesource‚ Inc is one of the largest foot wear retailers in the United States. I got all my shoes‚ before I was fifteen and bought my own shoes‚ from Payless Shoesource‚ Inc. This is one reason I thought of Payless to do this retail business analysis on. Payless has a large selection of shoes including children‚ women‚ and men shoes at reasonable prices. Payless Shoesource has a definite generic‚ and segmentation
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Mobile customer relationship management (CRM) can make a huge difference in almost in company. Reeves has always told his sales teams that less is always more‚ so he wanted to follow his own words when he guided his entire mobile deployment (O’Brien & Marakas‚ 2011). When there are dozens of input lines that must be filled out and a plethora of extra work‚ you are asking for a major disaster. Reeves knew he needed to simplify the process and eliminate lines they did not necessarily need. They are
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Abstract The current economic environment‚ shifting consumer preferences‚ and technology advances have aggressively increased competition in the Retail Industry. Companies have been forced to reevaluate strategies‚ appearance‚ and overall brand to stay competitive. This paper aims to evaluate reasons companies choose to rebrand‚ the process of rebranding‚ and the impact it has on the company. The author presents JC Penney and its failed attempts in rebranding. The paper examines the rebranding
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looking at new ways to improve a shopping experience‚ rather than purely focusing on the product on the shelf. The type of shoppers attracted to a store may also differ to the types of shopper attracted to a product. At no point over the last fifty years of shopping behaviour research‚ it can be argued that shoppers are not motivated in some form. Marketing managers will soon try to seek and understand the motivational factors that affect his or her customer‚ as discussed in the wide range of studies
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KARNATAK ARTS COLLEGE [DEPARTMENT OF MANAGEMENT STUDIES] A Project Proposal on “EMPLOYEE SATISFACTION TOWARDS PRODUCT AND SERVICE” At Big Bazaar‚ Hubli Submitted in fulfillment of the requirement for the award of Bachelor degree of BUSINESS ADMINISTRATION During the academic year 2010-2011 SUBMITTED BY KAVITA.S.MISHRA 5TH SEMESTER Exam no.O7101009 INSTITUTE HEAD: COMPANY HEAD: Mr.B.B.Biradar
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Role of CRM in Retail CRM has been defined as a process; as a strategy‚ a philosophy‚ a capability‚ or as a technological tool .However‚ CRM is definitely more than just technology. While technology is a key enabler‚ it is only a means to the end and most authors view CRM as a combination of strategy and information systems focusing company’s attention on customers in order to serve them better (Chan‚ 2005). CRM is considered to unite the potential of relationship marketing strategies and
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