HOSPITALITY INDUSTRY AND CUSTOMER RELATIONSHIP MANAGEMENT: The hospitality industry is a broad category of fields within the service industry that includes lodging‚ restaurants‚ event planning‚ theme parks‚ transportation‚ cruise line‚ and additional fields within the tourism industry. The hospitality industry is a several billion dollar industry that mostly depends on the availability of leisure time and disposable income. “CRM”‚ or Customer Relationship Management‚ is one of the most important
Premium Hotel Customer relationship management Customer service
CUSTOMER RELATIONSHIP MANAGEMENT IN MARKETING FINANCIAL SERVICES (A CASE STUDY OF UNIBANK GHANA LIMITED) ABSTRACT Customer relationship management is a customer focused business strategy that dynamically integrates sales‚ marketing and customer services‚ in order to create and add value for the company and its customer. Consequently‚ the research project addresses problems of customer relationship management in the banking industry. Some of the problems are in the past few
Premium Customer relationship management Customer service Bank
Analysis of ICICI Bank and its comparison with HDFC Bank 1|Page Contents Profile of the banks……………………………………………………………………………………….3 Financial Analysis of the two banks …………………………………………………………………... 4 Growth Strategies that ICICI bank can adopt…………………………………………………………9 Strategic Analysis………………………………………………………………………………………..10 Recommendations……………………………………………………………………………………….13 2|Page 1. Profile of the banks ICICI Bank ICICI Bank is India’s second-largest bank and offers a wide
Premium Bank
Dynamics CRM can reduce time required to learn how to use the software. Force.com has a proven real-time integration system that can work well with on-premise applications from Microsoft‚ Oracle‚ and SAP. The changes in technology today has proven to customers that internet based software is the way to go. Chief Executive‚ Mark Benioff states that Salesforce.com has focused on selling programs that perform specific tasks on a PC or handheld computer. (HAMM‚ 2007) By establishing an external cloud services
Premium Customer relationship management
Understand the Business of Retail Outcome 1 A. List the different retail channels and state the main features of each one. Retail Channel | Benefits/Features | Shops | * Lots of choice * Discounts * Sales | Internet | * Free delivery * Quicker * Buy from home * 24 hour delivery * Sales * Register for offers | Warehouse | * Professional products * VAT free days | Catalogues | * Pay weekly or monthly * Order from your home | Salon | * Professional
Premium Retailing Sales Shopping mall
MENTON BANK OVERVIEW A large regional bank seeks to develop a stronger customer orientation and deliver more services through electronic technology instead of human tellers. Three branches have been selected as test sites for a new customer service program. Tellers‚ whose job was previously defined in operational terms‚ are now known as customer service representatives (CSRs) and are expected to engage in limited selling of the bank’s growing array of services. This move to a selling role has been
Premium Customer service Customer Sales
1.1 Introduction Modern commercial banking‚ in its present form‚ is of recent origin. Though bank is considered to be an ancient institution just like money. Its evolution can be traced in the functions of money lender‚ the goldsmiths and the merchants. A bank has been often described as an institution engaged in accepting of deposits and granting loans. It can also be described as an institution which borrows idle resources‚ makes funds available to. It does not refer only to a place of tending
Premium Bank
PAPER TITLE: EMERGENCE OF E-RETAIL INTRODUCTION: The importance of the Internet as a marketplace has substantially grown over the past decade‚ even though expectations have been dramatically tempered since early 2000. A distinctive feature of doing business electronically is that transactions no longer require the physical coordination of buyers and sellers: market participants find each other at their screens. There are many aspects of market interaction which are affected by this online
Premium Retailing Online shopping Electronic commerce
Retail Tracking Systems Retail Pro or MicroStrategy? Retail Pro is Business Intelligence software that enables retail store owners to customize a “Point-of-Sale” (POS) method of retailing. The key feature of this software is the ability to create multiple revenues of sales inside one store. The software allows employees to select from an array of add-on modules to run a retail establishment using strategic planning and undergoing the various tasks involved operating a retail establishment.
Premium Business intelligence Retailing Business
Executive Summary Commerce Bank was founded in 1973 by Vernon Hill II who took his experience in operating fast-food restaurants and applied it to banking. He decided to call his branches "stores" and developed a business model focused on maximizing customer convenience and delivering consistently great customer experiences. Commerce Bank invested heavily in store facilities and personnel to make the customer experience great and did not focus on having the best rates. To increase convenience‚
Premium Bank Income Revenue