"Custmer switching behaviour in pharma" Essays and Research Papers

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    Pharma

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    b.pharma INTRODUCTION INTRODUCTION Drug Omeprazole Omeprazole is a proton pump inhibitor used in the treatment of dyspepsia‚ peptic ulcer disease (PUD)‚ gastroesophageal reflux disease (GORD/GERD)‚ laryngopharyngeal reflux (LPR)‚ and Zollinger-Ellison syndrome. It was first marketed in the US in 1989 by AstraZeneca under the brand names Losec and Prilosec‚ and is now also available from generic manufacturers under various brand names. AstraZeneca

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    Beximco Pharma

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    Beximco Pharma Submitted to: Husna Ara Lecturer‚ Department of Business Administration East West University Submitted by: Group: 3 Name | ID | Signature | Shajia Afrin | 2011-2-30-120 | | Shahena Akter | 2011-2-30-125 | | Sadia Akter Moury | 2011-2-30-119 | | Shoha Afrin | 2011-2-30-123 | | Lutfun Nahar Diba | 2011-2-40-176 | | Date of Submission: 12-07-2011 13 July‚ 2011 To‚ HUSNA ARA Lecturer‚ Department of Business Administration‚ East West University‚

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    Pharma

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    The industry was given its due by the successive governments in Indian Five yearplans and the industry was promoted through direct investment‚ intellectual property‚ price regulation and above all the support of scientific research. From a regulatory perspective‚ a large degree of liberalisation took place with the abolition of industrial licensing‚ 100 percent foreign direct investment‚ liberalisation of rules related to foreign technology agreements as well as of the import regime. At the same

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    Pharma Exporters

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    Established in 2007‚Export Worldwide - India   Exporters of pharmaceutical products‚ sex medicines‚ cardiac medicine etc. Business Type : Manufacturer / Exporters / Wholesale Suppliers Address: Appolo Pharma Export‚ nagpur‚maharashtra India Divya Enterprises - India   We are exporters of pharmaceutical product both generic as well as branded. Business Type : Exporters Address: 415 Bussa Industrial Estate.‚ Maharashtra India Deven Trading Corporation - India   Exporters of pharmaceutical

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    Pharma 202

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    www.pwc.com/pharma2020 Pharma 2020: Supplying the future Which path will you take? Pharmaceuticals and Life Sciences Previous publications in this series include: Published in June 2007‚ this paper highlights a number of issues that will have a major bearing on the industry by 2020. The publication outlines the changes we believe will best help pharmaceutical companies realise the potential the future holds to enhance the value they provide to shareholders and society alike

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    Pharma

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    Class of antibiotic w/c GABHS is very sensitive to: Penicillin - no reported resistance despite decades of use Single dose of IM Pencillin is effective Formulation for children because of less pain: combination of Penicillin G Benzathine and Penicillin G Procaine Oral penicillin is a good alternative - Penicillin V 4 Alternatives to Penicillin‚ if they have allergy: Erythromycin Cephalosporins Clindamycin Azithromycin What is the advantage of using penicillin as much as possible

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    Big Pharma

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    Term 2‚ 2010/11 MGMT003 Business‚ Government and Society (BGS) Instructor: Dr. Gilbert Tan An analysis of Case 29: Big Pharma’s Marketing Tactics Introduction The Big Pharma controversy is about the wide-scale marketing malpractices used by big pharmaceutical companies in America which resulted in a series of negative implications on consumers. It revolves around pharmaceutical companies‚ government regulators‚ health professionals (or “unprofessional”)‚ market consumers and the medical watchdogs

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    Purdue Pharma

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    Purdue Pharma is a pharmaceutical company that created the drug called OxyContin‚ which is widely credited for having launched the opioid epidemic that has come to affect several Canadian regardless of socioeconomic status. Canada being the world’s second-largest per capita per consumer of opioids behind the United States which is rooted in over-prescribing. The rise of OxyContin was initially thought to be a beneficial one because it was advertised as a pain reliever was produced with a slow-release

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    to the report of FICCI Frames 2012 the total television subscribers in India are 119 million & television viewing time is 154 minutes per day. Looking at this large segment in the entertainment & media industry the marketers are readily switching to television commercials to promote their products. In 2011‚ the total television advertisement revenue is 116 INR billion. As the advertisements are quickly registered in consumers mind‚ advertisers are inclined to give ads to make viewership as

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    Brand Switching

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    AN ANALYSIS OF BRAND SWITCHING BEHAVIOUR SUBMITTED BY ABSTRACT: A proposed integrative approach measured consumer response to various incentives to switch brands. The response measure consisted of both actual behavior (i.e.‚ switching behavior) and an evaluative measure‚ which underlies the behavior. Self-perception theory was utilized to assess consumer switching behavior in response to intrinsic versus extrinsic motives. The integrative approach

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