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    A Dissertation Report on “Comparative study between Amul and Britannia in Bangalore” EXECUTIVE SUMMARY In today’s competitive world while entering in the market it is very necessary to have a good knowledge of the potential of a particular market. The growth of a company is invariably determined not just by its strategy‚ but on how it responds to the challenges it encounters. Over the years Amul & Britannia have encountered several challenges that have come

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    Diplomarbeit

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    DIPLOMARBEIT Titel der Diplomarbeit „Deviant Workplace Behavior in Organizations: Antecedents‚ Influences‚ and Remedies“ Verfasser Paul-Titus Rogojan Angestrebter akademischer Grad Magister der Sozial- und Wirtschaftswissenschaften (Mag. rer. soc. oec.) Wien‚ im August 2009 Studienkennzahl lt. Studienblatt: Studienrichtung lt. Studienblatt: Betreuer/Betreuerin: 157 Internationale Betriebswirtschaft Ao. Univ.-Prof. Dr. Josef Windsperger Inhalt Deviant Workplace Behavior

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    Marketing a & W

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    Executive Summary A&W Restaurants‚ Inc. is a chain of fast-food restaurants that specialize in root beer and root beer floats. It is the first fast food restaurant in Singapore and expansion was fast in the early nineties‚ but in 2003‚ A&W’s Singapore operations came to an end. Many Singaporeans grew up eating A&W‚ and that is one reason why many people are protesting for it to make a comeback in Singapore. Hence‚ our campaign will draw an emotional appeal‚ focusing on the theme‚ “Bringing

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    Retailing in China

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    Localization Strategy of Transnational Retailers in China Abstract & Key Words Abstract: As one of the world’s largest consumer markets‚ China is of strategic importance to transnational giant retailers. Yet‚ unique Chinese cultural‚ business‚ and political environments have posed great challenges to transnational retailers operating in the Chinese market. Based on the fact that the localization strategy is critical for the success of retailing operations in China‚ it is necessary to diagnose

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    HOW CAN CORNFLAKES COMPANIES EXPAND THE CATEGORY? The Indian breakfast cereal market is a small market when compared to countries like the USA but it is growing rapidly. This segment was valued at $139 million in 2012 and has witnessed a doubling of market growth over the past six years. It is comprised of cold cereals like cornflakes and muesli which represent 60% of the market and hot cereals like oats which represent 40% of the market. The market leader in this segment is Kellogg‚ which is far

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    Superstitious Beliefs

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    SUPERSTITIOUS BELIEFS INTRODUCTION Over a period of time‚ superstitious beliefs have rooted themselves firmly in our society‚ so much so that it is virtually impossible for the person to ignore them. They have made a place for themselves in all the walks of life‚ including politics and sports. Politicians resorting to the astrological predictions is not at all rare. On the other hand‚ examples of superstitions in sports include cricketers carrying a coloured handkerchief in their pocket‚ or soccer

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    Rural Agri-Marketing.

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    RURAL AGRI – MARKETING – WITH SPECIAL REFERENCE TO AGRICULTURAL PRODUCTS ABSTRACT: India is basically an agrarian society‚ mostly dependent on agriculture‚ since times immemorial. Rural marketing is as old as civilization. Surplus of the agro-products were exchanged in earlier days by barter system. Gradually‚ the scenario has changed with the introduction of currency‚ transport and communication. This has relatively increased the scope of rural marketing. There are networks of co-operative societies

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    Hinduism

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    INTRODUCTION: World is becoming multi-faith day by day. There isn’t any single country in the world occupied by the people of a single belief. Each country has different faiths in the form of minorities and majorities. People of different communities are living with each other around the world and coming closer day by day. This is an era of globalization which calls for “interfaith awareness and understanding”. A basic understanding of the diverse range of cultures‚ faiths and their histories has

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    Financial Statement Analysis

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    A SUMMER PROJECT REPORT ON “FINANCIAL STATEMENT ANALYSIS” Submitted for the partial fulfillment of the requirement of the degree of Master of Business Administration‚ Under BPUT‚ Rourkela‚ Orissa [pic] 2008-10 ROURKELA STEEL PLANT‚ SAIL SUBMMITTED BY AHWAN MAHAKUDA ROLL NO.0806806036 GUIDENCE UNDER INTERNAL GUIDE EXTERNAL GUIDE Mr. SURESH KU SAHOO Mr. G. ARORA Lecture in Finance

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    Consumer Behaviour

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    A BRIEF STUDY ON CONSUMER SATISFACTION ON “SUDHA DAIRY” With special reference to PATNA DAIRY PROJECT Feeder Balancing Dairy Phulwarisharif‚ Patna- 801 505 SUBMITTED IN PARTIAL FULFILLMENT OF THE REQUIREMENT FOR THE AWARD OF THE DEGREE OF BACHLOR OF BUSSINES MANAGEMENT (BBM) DEPTT.OF BUSSINES STUDIES A.N COLLAGE PATNA-800004 An Autonomous Institute under Magadh University‚ Bodh Gaya & Affiliated

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