Introduction I conducted extensive market research and I have considered this project‚ because I found in my survey that having a cup cake shop is a lucrative business. The shop will specialise only in cupcakes. I have my own unique recipes. This is one of the things which is my strength. Not many people have their own unique recipes. To enable my business to prosper I have the notion of implementing special offers‚ which introduces the business to the customer. I am lucky enough to have found
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selling cupcakes. This cupcake store offers a lot of design of cupcake’s topping with many kind of cake’s flavor. The flavors are cheese‚ chocolate‚ coffee mocha‚ pandan and tiramisu as our favorite flavor. A shape of cupcakes is a small cake that placed in colorful paper cup and having unique topping or decorations on the top. In designing of cupcakes‚ we are accepting special request from customer. We are providing a special kitchen for the customer who wants to baked and decorate their cupcakes by
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How to make cupcakes from scratch Small and delicious‚ cupcakes are a favorite treat of many children and adults. In fact‚ trendy shops devoted just to making cupcakes are opening up in major cities across the U.S. While baking cupcakes from a packaged mix is very simple‚ it also limits your choices in regards to flavors and styles. Add a personal‚ homemade touch to your next batch of cupcakes by baking them from scratch. Your first step will be to gather your ingredients. Make a list of everything
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Sift Cupcake and Dessert Bar Business Policy and Decision Making Dr. Ron Woods‚ Sr. March 26‚ 2015 By: Felix Delmonte Everglades University Sift Cupcake and Dessert Bar Company History In 2006 Andrea Ballus was planning to have cupcakes for her wedding in California but found a void of cupcake designers in the area‚ forcing her to bring them from Las Vegas to California. in 2007 they decided to open a cupcake shop in Cotati‚CA with $15‚000 bonus from her job at Nestle‚ $14‚000 from her husband
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1.) What is Sift Cupcake and Dessert Bar’s present strategy? Which of the five generic competitive strategies discussed in Chapter 5 most closely fits the competitive approach that Sift is taking? Explain. Sift made a decision to diversify their products from not only cupcakes‚ but to a more traditional desert style menu to reach a broader market. Incorporated a marketing strategy that includes promoting business through various platforms such as radio and social media outlets. Participates in
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Features Market Size and Growth Rate Nationwide cupcake sales projected to rise another 20% between 2009 and 2014 Retail bakery sales expected to grow 8.1% per year on average through 2014 106 cupcakeries in the bay area Sift estimates net sales of around $961‚000 in 2010 Number of Rivals As of November 1‚ 2010‚ there were 106 cupcakeries in the bay area Hundreds of additional bakeries‚ dessert bars‚ and other commercial venues also selling cupcakes Grocery stores and big box in-store bakeries
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Albert 0922 766 6578 MKT Pangan‚ Emmanuel 0925 839 0864 MGT Purugganan‚ Kisha 0917 922 9775 CAMMKT Tui‚ Camille 0917 817 0789 FIN CASE 3 Sift Cupcake and Dessert Bar Written Case Analysis I. INTRODUCTION A. Case Background Executive Summary Sift Cupcake and Dessert Bar had its third successful cupcake shop in Santa Rosa‚ California. The owners and managers‚ which is composed of family members and best friend‚ are now in a dilemma on preparing
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31 THE RETAIL DISTRIBUTION CHANNEL C H A P T E R 2 Early in 2005‚ IBM Business Consulting Services released a survey that compiled in-depth interviews with more than 100 sales‚ marketing‚ and merchandising executives at over 20 consumer products and retail companies. Only 9 percent of the retailers felt their suppliers had “a good understanding” of their business objectives. The gist of the survey was that retailers felt the product manufacturers have focused their efforts on the end
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Distribution channel plays an important part in the supply chain. Distribution channel‚ as defined by Coughlan et al. (2006)‚ is a set of independent organizations involved in the process of making a product or service available for consumption. It serves as the connecting link between the producer and consumer by adding value to products or services (Kim and Frazier‚ 1996) and multiplies selling opportunities through network of intermediaries. These independent organizations are usually made of
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Distribution Channels of Philips Domestic Appliances and Personal Care Products in Chinese Economic Transition -- A Case Study Don Y. Leea ‚ Gangling Chaob and Weiling Yec aHong Kong Polytechnic University‚ Hong Kong b‚cShanghai University of Finance and Economic‚ China Address for Correspondence: Don Y. Lee PhD Associate Professor of Marketing Department of Business Studie Hong Kong Polytechnic University Hung Hom‚ Kowloon Hong Kong Special Administrative Region China Telephone: 852-2766-7119 Facsimile:
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