This report aims to examine the strategies applied by Telstra to remain strong in today’s highly competitive world. It will evaluate different business units of Telstra in order to formulate and implement those strategies. Mobile broad band service and 4G LTE voice have seen an extraordinary growth which makes them Telstra’s core products and is eager to expand in this growing area over next couple of years. This report gives an overview of Telstra’s key areas of operation including: • a brief
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Background Telstra is a descendant of the Post Master General’s (PMG) Department of the Australian Commonwealth Public Service. In 1975 telecommunications and postal functions were divided into two statutory commissions: Telecom Australia and Australia Post. Telecom Australia‚ the government-owned communications carrier‚ later merged with a much smaller government body‚ OTC‚ then responsible for international calls. Telecom rebranded itself as Telstra in the early 1990s. Telstra has faced competition
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is an analysis of Telstra‚ achieved through the dissection of its target market‚ and the decision making process used by its customers. Additionally‚ through swot analysis and the consumer behaviour model the report elucidates Telstra’s understanding of its consumers and the current marketing strategies it is employing. The report also explores recommendations for Telstra to further develop their marketing strategies utilised within Australia. Business Overview: The market that Telstra provides
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About Telstra Telstra have dominated the telecommunications market for over a century by providing integrated services with vast geographical coverage. Telstra’s main areas of expertise are providing telephone‚ mobile‚ internet services and its 3G network to households and businesses across Australia with 9.2 million fixed line services and 9.7 million mobile services. Telstra have strived to be number one in their industry and achieve ultimate customer satisfaction (Telstra website 2009). After
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ACCT 3583 Syndicate Case Study Report Telstra Corporation Limited By BIG MAC Abilene Madeline Johan z3329202 Hui Melina Jarita z3357725 Lingbo Li z3346177 Li Chen z3326855 Xiaoyi Xu z3326452 Yinan Jia
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Mobile Telecommunications Provider: Telstra 1. The different marketing communications tools that Telstra can use in order to communicate messages to the people/ customers are‚ advertising‚ public relations and publicity‚ direct marketing‚ sales promotion‚ personal selling and others. Four examples of the marketing communications tools used by Telstra in order to communicate with the customer market are: a) Advertising via outdoor (billboard publicity) b) Advertising (print) c)
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Introduction Telstra is the largest telecommunications company in Australia. Its business includes wired communications‚ ADSL‚ HFC‚ satellite‚ CDMA and GSM digital mobile networks. In addition‚ Telstra is Australia’s leading ISP. During the past years‚ Telstra has made a plan for supporting long term strategic priorities to: improve customer satisfaction‚ retain and grow the existing customer base‚ simplify the business and invest in new growth businesses. These strategies reflect the focus of
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organisation with particular reference toward Australia’s largest and most successful telecommunications provider‚ Telstra (Telstra‚ 2013). Applying widely recognised theoretical frameworks and concepts against these focus areas‚ a critical analysis has been conducted and assessed with the findings referenced throughout the report determining the positive and negative impacts each are having on Telstra the organisation and its stakeholders. The three focus areas of power‚ control and resistance are major
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An In-depth analysis of Telstra: Human Rights Obligations Introduction Telstra is the largest Australia’s leading telecommunications and information services company that offering a full range of communications services such as mobile network (Telstra‚ 2014). Its potential customers are ranged from Asia Pacific to Africa with the bright success performances. Therefore‚ it mainly involved large amounts of two stakeholders which are employees and customers. Definition of Human Rights Human rights refer
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services including fixed line services‚ Internet access‚ and business services. Telstra is the market leader in the telecommunication industry in Australia‚ with one of the most prominent brand names. However‚ its products and operating services face an increasing threat from competitors. An analysis with recommendations of Telstra marketing is necessary in order to improve its performance. 2.0 SWOT Analysis2.1 Strengths•Telstra is one of the biggest brands in Australia and dominates the leading business
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