The culture values of Thomas Watson which made IBM corp. adopt were “THINK” and “Professionalism” in order to inspire and motivate staff‚ work hard and adhere to high ethical standards which were defining attributes for American professionalism. “Job security” was also a main value of IBM Corp. offering lifetime employment guarantees for its employees in order to show loyalty and motivate them in offering good services. These values not only made IBM one of the most stable and profitable company
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“MARKETING STRATEGIES OF IBM GLOBAL SERVICE INDIA” A Study Project Report Submitted in partial fulfillment of the requirements for the Award of degree of Bachelor of Business Administration 2010-2013 Submitted By: Under the Guidance of: Garima Tandon Ms. Swati Wadhwa 01119301810 (Assistant Professor) GURU GOBIND SINGH INDRAPRASTHA UNIVERSITY Kasturi Ram College Of Higher Education‚ Narela Student Undertaking This is
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established companies‚ like IBM‚ find it so difficult to build successful and sustainable new businesses? Evaluate IBM’s approach to leading mature‚ high growth‚ and emerging business opportunities. What are the organization design and leadership models required to manage each type of business? How should a company like IBM (or AT & T‚ for example) manage the innovation process? What challenges did Sam Palmisano face as he assumed control of IBM in March 2002? Can a company like IBM (or AT & T) be organized
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Transforming into Divisions 5 Emerging Business Opportunity at IBM 5 Organizational Evolution and Adaptation 7 Horizon 1: 7 Horizon 2: 7 Horizon 3: 8 Selection Criteria for Staff: 8 Porter 5 forces 9 Conclusion: 10 Bibliography 12 Exhibits 13 Process Of Innovation 13 POTER 5 Forces 14 Executive Summary: The IBM cooperation was founded in the year of 1911 and for many years‚ it was the world’s leading computer company. Over all of these years‚ IBM grew constantly‚ but suddenly in 1991‚ the company stopped
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Title: Case # 15 The Fall of IBM and Case #16 IBM in 2009 Objective To be the world’s leading mainframe and software Service Company that offers its customers professional innovative services that deliver value by providing them with state of the art solutions that leverage IBM’s industry and business process industries. Problems During the mainframe system era‚ IBM’s competitors began selling cheaper and high performing IBM compatible central processing units that posed a threat
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IBM CASE STUDY - DECADE OF TRANSFORMATION The IBM’s rise to the top and its abrupt fall followed by its decade of transformation‚ boldly highlights the importance of a solid strategy IBM was the synonym for greatness and profitability during early 1990’s but the lack of company’s ability to foresee into the future & its internal issues cost the company bigtime.It registered its first loss during 1991 mainly due to its inability to adopt to the customer centric PC industry. Phase 1: Incremental Improvement
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Table of Contents Page Number 1. Introduction………………………………………………………2 2. Cultural Web Audit………………………………………………2 2.1 Power Structure……………………………………………3 2.2 Office Structure……………………………………………4 2.3 Symbolic Aspect…………………………………………..4 2.4 Behaviour………………………………………………….5 2.5 Organizational Life & Events……………………………..5 2.6 Training Programs………………………………………...6 2.7 Myths & Stories…………………………………..............7 2.8 Organization Structure…………………………………….7 2.9 Basis of competitive success……………………………...8
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ธุรกิจมีโอกาสขยายธุรกิจออกไปยังไประเทศต่างๆมากขึ้นแต่อย่างไร ก็ตามคู่แข่งก็มีโอกาสทำธุรกิจมากขึ้นเช่นกัน ดังนั้นการทำธุรกิจระหว่างประเทศในโลกปัจจุบันจึงต้องมีความตื่ นตัวกับข้อมูลข่าวสารมากขึ้นและต้องมีการปรับตัวให้เข้ากับแนวโ น้มที่เปลี่ยนแปลงไป CHAPTER 2 CROSS – CULTURAL BUSINESS วัฒนธรรมของบริษัทข้ามชาติกับวัฒนธรรมของประเทศไทย
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References: 1. Gupta C.B (2010)‚ HRM- Publisher (Sultan Chand & Sons) ‚ Changing Nature of work‚ pg no. 38.3 2 3. http://www.ibm.com/ibm/in/en/ on Jun 29‚ 2012 at 04.38 p.m. 4. http://www-07.ibm.com/in/research/‚ 2012 at 09.37 p.m. 5. http://www-07.ibm.com/in/research/laboverview.html on July 22‚ 2012 at 06. 20 p.m. 6. http://www-07.ibm.com/in/careers/diversity.html on August 10‚
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IBM was able to reduce its procurement costs by sending purchase orders‚ receiving invoices and paying suppliers by using the World Wide Web as its transaction processing network. Much of the savings came from eliminating intermediaries—IBM was able to eliminate intermediaries because the Internet allowed IBM to work with multiple tiers of suppliers simultaneously. 2. The speed and ease of using the Internet allowed IBM to form partnerships with small suppliers even though many of these
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