EXPOLORING STRATEGY TUTORIAL SESSION Case 2 Global Forces and the European Brewing Industry PESTEL Analysis - Political actions against over-consumption restrictions by government (prohibition‚ taxes..) - Economical cost reduction rise of off-trade because of sales/discounts in supermarkets rise prices of packaging economy crisis - Social health and fitness customers drink more wine then before beers demand - Technology innovation in beer
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CLUB MED: Introduction; Visionary Gerard Blitz created a way to revolutionalize holidays‚ creating a place where people can live in the moment and be happy‚ his vision was Club Med. This was a concept centered on providing customers with leisure and unforgettable experiences‚ centered on freedom‚ pleasure and relaxation. Club Med was open to different cultures; customers were treated with kindness and were considered to be special. Club Med had become the major player in world tourism form its
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problem Giscard d’Estaing is currently repositioning Club Med as an ‘upscale‚ friendly and multicultural’ tour operator. Having spent around EUR 1bn since 2004‚ this strategic turnaround had revived customers’ satisfaction toward Club Med’s tour experience. Unfortunately‚ revenue performance is still poor. Estaing is in need of a concrete strategy to increase Club Med’s revenue by 5 times by 2020 from 2010. The formation of the strategy is driven by Club Med’s 1) Strength - Strong and established brand
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Club Med Cherating Beach is a pure luxury‚ full-inclusive resort best suited for couples and families. With the South China Sea on one side and a tropical jungle on the other‚ Club Med Cherating Beach is also Club Med’s first Eco Nature Village with GREEN GLOBE certification. The GOs have so much enthusiasm and the Club Med Welcome shows how very special each guest at Club Med is. We were served with welcome drinks and cold towers before being ushered to the lobby for a short briefing. Our luggages
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CULTURAL TURNAROUND AT CLUBMED 1. Club Med’s culture before 2000 Club med is a vacation village concept‚ peaceful and soft place with an artificial environment. For Blitz and Trigano‚ all Europeans deserved vacations on the seaside and under the sun. They wanted to focus on a relaxed atmosphere with an open minded life style. Also‚ they focus on a festive atmosphere and isolate the customers of the local environment. 2. The reasons of Clubmed’s success between 1950s and the 1990s
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Toni & Guy is a global hairdressing and training business founded in London‚ England in 1963 by brothers Giuseppe (Toni) and Gaetano (Guy) Mascolo. They were later joined by younger brothers Bruno and Anthony Mascolo. There are more than 400 salons in the organization and it has won 55 British Hairdressing Awards in 13 categories including British Hairdresser of the Year three times‚ Best British Artistic Team a record eleven times‚ Newcomer and Southern Hairdresser seven times each‚ London Hairdresser
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MRP starts with customer orders and forecast demand (see p. 439). Analyse how your case company gets data about (potential) future orders‚ and indicate which of the two sources above is more important. The “Early Booking” Bonus In recent years‚ Club Med has practiced a deliberate policy of “early booking”‚ an incentive well-received by customers which was stepped up in 2008. On the strength to this approach‚ bookings for winter 2009‚ like those for summer 2008‚ got off to a fast start initially
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Club Méditerranée Club Méditerranée or Club Med‚ is an originally French corporation of vacation resorts found in more than 80 countries of the world. Its resorts do their job under the Valtur‚ Club Med‚ Club Med Affaires (developed for business travellers)‚ and Club Aquarius. At the same time it operates two cruise liners: Club Med 1 sails the Pacific and Club Med 2 - Mediterranee and Caribbean’s clients. Club Med’s history begins from 1930x‚ when
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Is GO turnover really a problem at Club Med? What are the pros and cons of high turnover? The main problems that the American HR department faces are: finding the right people to become GO’s and employee job satisfaction. Therefore‚ finding the right people will radically reduce turnover costs. There are numerous potential causes for GO’s turnover. We can find broader causes (e.g. economic conditions‚ labor market conditions) that affect general turnover rates and that are difficult to manage
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B. What happened between Fosun and Club Med? In 2010‚ Fosun invested in Club Med for roughly 9% of their shares. Another company‚ Ardian‚ also had 9% of Club Med until recently‚ when all their shares have been bought by Fosun. So Fosun now has 18%/18‚5% of Club Med. Club Méditerranée is a French corporation of vacation resorts created in 1950. It is considered as being the inventor of the all-inclusive formula. It is today composed of more than 80 resorts situated all around the world. Since the
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