IMR 24‚4 Cultural differences in brand designs and tagline appeals Jong Woo Jun and Hyung-Seok Lee Department of Advertising‚ College of Journalism and Communications‚ University of Florida‚ Gainesville‚ Florida‚ USA Abstract Purpose – The objective of this study is to explore general cross-cultural differences in corporate visual identity between the USA and Korea‚ and to apply Trompenaars’ specific versus diffuse dimension to brand-logos and taglines in the two countries. Design/methodology/approach
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7-Up : The uncola. ABN AMRO Bank : Making More Possible Accenture : High Performance. Delivered Ace Hardware : Ace is the place with the helpful hardware man. Acura : The road will never be the same. Adobe : Better by Adobe. Adobe : Simplicity at work. Better by adobe. Aflac : Ask about it at work. AIG : We know money. AIG or American International Group Insurance Company : We know Money Air Canada : A breath of Fresh Air Ajax : Stronger than dirt. Alka-Seltzer
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TAGLINES OF COMPANIES L&T - We Make the Things that Make India Proud LG - Digitally Yours Sify - Making the Internet work for you Voltas - ACs with IQ Alcatel - Architect of an Internat World Cathy Pacific Airlines - The Heart of Asia MS Office 97 - Work Less‚ Do More Hyundai - Drive Your Way Canon - Delighting You Always Philips - Sense & Simplicity The Economic Times - The Power of Knowledge Cell One - The One for Everyone Cantabill - International
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Chapter 11 Cultural Characteristics and Effective Business in China Maria Fernanda Pargana Ilhéu ISEG/UTL‚ PORTUGAL Abstract For firms in the international market the cultural characteristics of host country societies‚ where their managers are going to deal and work‚ must be learned‚ absorbed and adopted. A person’s perception of market needs is framed by his or her own cultural experience. More than factual knowledge of Chinese culture the interpretative knowledge is very important and difficult
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designers in our world‚ trying to do their bit to make a difference. A difference. But what is it exactly that makes a difference? Does everyone believe the same ideas and concepts will make a change in our world‚ or do we all have varying opinions on what makes a difference? We all view this world in our own way. Therefore‚ different things have an impact on every single individual. As a designer‚ I try to make the effort through all of my designs to have an impact on the viewer. Whether it be an emotional
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Tag that Market – Branding with taglines June 6‚ 2012 By Prerana Majumdar A tagline is a short set of words that companies use to associate with their company or brand. A tagline is an important part of branding. It can be your best brand communication tool‚ if done right. What Taglines Do Good taglines perform three important functions for a brand 1. They cut through marketing clutter and communicate your brand promise in a sticky‚ memorable way. 2. They are an accountability tool in
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Brand and category design consistency in brand extensions Yi Sheng Goh Institute of Creative Industries Design‚ National Cheng Kung University‚ Tainan‚ Taiwan‚ and Veena Chattaraman and Sandra Forsythe Department of Consumer Affairs‚ Auburn University‚ Auburn‚ Alabama‚ USA Abstract Purpose – This study aims to investigate the influence of two critical brand extension design components – brand design consistency and category design consistency – on the formation of consumers’ product attitudes
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and Engineering Rufei He & Jianchao Liu (2010) Barriers of Cross Cultural Communication in Multinational Firms --- A Case Study of Swedish Company and its Subsidiary in China Abstract In times of rapid growth‚ both in terms of economic development and globalization‚ an increasing number of firms extend their businesses abroad. A subsequent challenge of this development is the managerial implications of cross-cultural management. This study employs a qualitative approach in a single case
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The Cultural Differences Analysis of Geely’s Acquisition of Volvo 1. Introduction Cross-border mergers have become the inevitable trend of economic globalization‚ which is strategic tool for the enterprises to obtain the core competitiveness. The mergers can not only enhance the internal competitiveness of the enterprises‚ but also promote the enterprises to develop international markets and some emerging areas. However‚ when multinational companies enter the international market‚ Cultural difference
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Cultural Differences - Historical and Theoretical Perspectives Kauffman Vincent Administrative Questions 2 14.02.18 - Lecture 1 2 5.03.18 - Lecture 3 (missed 1) - National Cultures 2 12.03.18 - Lecture 4 - Individualism & Collectivism 4 12.03.19 - Lecture 5 - Power & Authority 5 12.03.26 - Lecture 6 7 12.04.16 - Lecture 6 7 12.04.23 - Lecture 7: Masculinity and femininity 8 Administrative Questions Short critical discussion about Huntington‚ points of Huntington’s
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