"Critically evaluate the marketing strategies of nokia company" Essays and Research Papers

Sort By:
Satisfactory Essays
Good Essays
Better Essays
Powerful Essays
Best Essays
Page 1 of 50 - About 500 Essays
  • Satisfactory Essays

    telecommunication companies have been trying to penetrate the markets to offer their latest innovative mobile products. One of the famous and successful mobile phone manufacturers in the world is Nokia. Like any other companiesNokia has been able to use strategies and approaches to meet the needs and demands of their target market. It keeps being the leader in the mobile telecommunications relies on its plentiful experience‚ technology innovation‚ and scientific marketing strategy. However‚ it

    Free Mobile phone Marketing Strategic management

    • 648 Words
    • 3 Pages
    Satisfactory Essays
  • Good Essays

    Marketing Strategy for Nokia (a) Target customers and Products: The product I want to discuss this week is the phone of Nokia. Nokia is a mobile communication products multinational company‚ headquartered in Finland. Nokia occupied the world first of share of cell phone sales position by several years. There are 12 different series of phones are designed and produced by Nokia. Each series are for different targeted customers. For example‚ 3-series phone is more suited for young people.

    Free Mobile phone Nokia Smartphone

    • 935 Words
    • 4 Pages
    Good Essays
  • Powerful Essays

    Nokia Marketing Strategy

    • 1750 Words
    • 7 Pages

    Finnish conglomerate turned itself into the world’s leading mobile phone company in the 1990s. So Nokia has already been through one (successful) change programme‚ turning itself from an unfocused conglomerate into a focused mobile phone producer. Can it change again? - Global market leader in mobile phones - but not smart phones - Still profitable‚ but revenues under pressure - September 2010: Appointed new CEO - Stephen Elop - to drive strategic change - February 2011 - Elop issued the famous

    Premium Mobile phone Smartphone

    • 1750 Words
    • 7 Pages
    Powerful Essays
  • Better Essays

    Nokia Marketing Strategy

    • 826 Words
    • 4 Pages

    NOKIA Case StudyHow Can Nokia Maintain its Market Position in the Mature European Market? Project in Markeing Management 1. Executive Summary Mobile phone market in Europe is going through major changes. Key players are losing market share while new and young companies‚ mostly from Asian countries‚ are coming to the market. At the same time the market is slowly expanding when people are buying more phones than ever. The whole process of buying mobile phones has changed in the last few years. People

    Premium Mobile phone

    • 826 Words
    • 4 Pages
    Better Essays
  • Satisfactory Essays

    Marketing Strategy; Nokia

    • 1476 Words
    • 6 Pages

    Slide 3: NOKIA Nokia Corporation is a Finnish multinational communications corporation‚ headquartered in Keilaniemi‚ Espoo‚ a city neighboring Finland’s capital Helsinki. Nokia produces mobile phones for every major market segment and protocol‚ including GSM‚ CDMA‚ and W-CDMA (UMTS). Nokia has sites for research and development‚ manufacturing and sales in many continents throughout the world. Slide 4: Nokia Nseries On 27 April 2005‚ Nokia announced a new brand of multimedia devices at the press

    Premium Symbian OS Nokia Smartphones

    • 1476 Words
    • 6 Pages
    Satisfactory Essays
  • Powerful Essays

    Nokia Marketing Strategy

    • 14965 Words
    • 60 Pages

    IDENTIFYING FACTORS EFFECTING STUDENTS’ PARTICIAPTION IN THE CLASSROOM Javaria Rana 05-231 Nazia Malik 05-223 Sadaf Naeem 05-244 M.A Education Session: 2005-07 Submitted in Partial Fulfillment of Requirements for the Degree of M.A Education DEPARTMENT OF EDUCATION UNIVERSITY OF SARGODHA SARGODHA 2008 IN THE NAME OF ALLAH THE MOST COMPASSIONATE THE MOST MERCIFUL ACCEPTANCE CERTIFICATE Master’s Thesis entitled “Identifying Factors Effecting Students’ Participation

    Premium Classroom Participation

    • 14965 Words
    • 60 Pages
    Powerful Essays
  • Powerful Essays

    Nokia Company

    • 2221 Words
    • 9 Pages

    twice a year. Nokia is still the largest mobile phone company in the world‚ but its long-term dominance is now challenged more than ever. Observers have begun asking whether the cutting edge that has turned Nokia into the number 1 vendor still exists. This report gives an overview on what is happening on Nokia. It includes the history‚ and a brief introduction to Nokia followed by the company organization. Half way through the report you can find information about Nokia’s marketing mix‚ market share

    Free Mobile phone Nokia Mobile network operator

    • 2221 Words
    • 9 Pages
    Powerful Essays
  • Powerful Essays

    Marketing and Nokia

    • 5442 Words
    • 22 Pages

    Marketing Plan for Nokia Marketing Plan for Nokia S series. EXECUTIVE SUMMARY I am planning to launch new concept phones S Series mobile phone S51 in the mature market with the changes in the charging system. NOKIA is a big company and big name so they have the target market and by launching this first objective is to cover the name and second we need to look after the company name. NOKIA main objective is to maintain the quality and then to boost the logo which is ’ ’connecting people

    Premium Marketing

    • 5442 Words
    • 22 Pages
    Powerful Essays
  • Powerful Essays

    Marketing of Nokia

    • 7546 Words
    • 31 Pages

    Nokia Introduction Nokia Corporation (OMX: NOK1V‚ NYSE: NOK‚ FWB: NOA3) is an international communications company‚ focused on the key growth areas of wire line and wireless telecommunications. Nokia is currently the world’s largest manufacturer of mobile telephones‚ with a global device market share of approximately 38% in Q2 of 2007. Nokia produces mobile phones for every major market segment and protocol‚ including GSM‚ CDMA‚ and W-CDMA (UMTS). The corporation also produces telecommunications

    Free Mobile phone Nokia Marketing

    • 7546 Words
    • 31 Pages
    Powerful Essays
  • Satisfactory Essays

    Nokia Strategy

    • 465 Words
    • 2 Pages

    How does Nokia segment the market for cell phones. Nokia’s vision is a world where everyone can be connected. The company applies differentiated market segmentation. Nokia distinguishes the market according to the different variables. The first selection is based on the demands of individuals and business firms . That explains the development of mobile devices applications which fulfill the needs of individual clients and those that provides business application and software. Second selection

    Free Mobile phone Nokia Marketing

    • 465 Words
    • 2 Pages
    Satisfactory Essays
Previous
Page 1 2 3 4 5 6 7 8 9 50