BCG Matrix (Boston consulting Group): The Boston consulting group a leading management consulting firm develops and popularized the growth share matrix as shown in figure. BCG MATRIX of Unilever Pvt. Ltd: According to the Unilever Pvt. Ltd‚ the relative market share and market growth rates of different products of unilever are given below:- Name Relative Market Share Market Growth Rate Brooke bond supreme 41% 45.03% Knorr noodle 51% 29% Lux 21% 29.15% Surf Excel 23% 27.37% Lifebuoy shampoo
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an intense dispute around his model called "rational system" theory was tremendously raised by considering famous studies of sociologists following the opposite system known as "natural" or human relation school. This essay will therefore critically evaluate Weber’s Understanding of Bureaucracy through the aspect of Weber’s ideal types that reflect the structures of bureaucracy‚ the growth of bureaucracy or bureaucratization‚ and the effects of bureaucracy on individual and end with an application
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Describe and Critically Evaluate the Psychoanalytical Approach Plan: 1.Introduction 2.Methods and Discoveries 3.Model of Personality 4.Stages 5.Therapies 6.Criticisms‚ Evaluations and Research 7.Conclusion The psychoanalytical approach is a controversial doctrine based on the system of psychoanalysis developed by Sigmund Freud. Freud was primarily interested in investigating the unconscious mind through the study of dreams‚ mental illness and everyday slips of the tongue or actions. He conducted
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Lauren Thom‚ 3215788. Psyc 315: Social Psychology 2‚046 words. Critically evaluate Social Identity Theory. Who are you? Who am I? These are questions that we all ponder at some point or another in our lives. As human beings we are seemingly inundated with the desire to classify and categorise. We are constantly defining and analysing the differences that we observe in the world‚ it seems only natural that we would apply this method of classification to our position within our
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Critically evaluate the cognitive theory of stereotyping. B231: Social Interaction‚ Exam Paper 1998‚ Question 4. Graeme Gordon Stereotyping is a form of pre judgement that is as prevalent in today’s society as it was 2000 years ago. It is a social attitude that has stood the test of time and received much attention by social psychologists and philosophers alike. Many approaches to‚ or theories of stereotyping have thus been raised. This essay evaluates the cognitive approach that categorisation
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Boston matrix (BCG matrix) At the end of the 1960s‚ Bruce Henderson‚ founder of the Boston Consulting Group‚ BCG‚ developed his portfolio matrix. The effect on the business world was dramatic. Henderson first came up with the concept of an experience curve‚ which differs widely from the learning curve‚ a concept formulated many years before and which states that staff productivity increases according to the number of times a particular work task is carried out. The experience curve does not have
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Strengths: Well respected and globally accepted brand in the strategy consulting domainBCG‚ over the years has cultivated and built up a reputation for itself and a corporate brand which has become almost synonymous to strategy consulting. In the process‚ BCG has pioneered some path breaking ideas and concepts in the strategy consulting domain that provided innovative frameworks and solutions to address the needs and problems of business community. The company’s focus on conceptual‚
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Boston Consulting Group Matrix The BCG Matrix is based on the product life cycle theory that can be used to determine what priorities should be given in the product portfolio of a business unit. It has two dimensions: the market share and the market growth. To ensure long-term value creation‚ a company should have a portfolio products that contains both high-growth products in need of cash inputs and low-growth products that generate lot of cash. The basic idea behind it is that the bigger the
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BCG Matrix of Hindustan Unilever regarding its Products with proper reasons for the same BCG Matrix of Hindustan Unilever [pic] BCG analysis is mainly used for Multi Category / Multi Product companies. All categories and products together are said to be Business portfolio. Thus‚ the various entities of your business portfolio may move forward by a different pace and with a different strategy. The BCG analysis actually helps you in deciding which entities in your business portfolio are actually
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famous is the Boston Matrix. U ntil the 1960s‚ models were the impenetrable domain of economists. The man who can be largely credited with bringing business models into the mainstream was Bruce Henderson (1915-92)‚ an Australian engineer who worked as a strategic planner for General Electric. From GE‚ Henderson joined the management consultancy A rt hur D. Li tt le. In 1963‚ he announced that he was leaving to set up his own consultancy‚ the Boston Consulting Group (BCG). An engineering
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