effect on all aspects of our lives: our happiness‚ our culture‚ family and interpersonal relations‚ business‚ stereotypes‚ wealth and status‚ individuality‚ and so forth. According to Leiss et al. (1990: 1)‚ advertising is ‘a “privileged form of discourse”’‚ in that it can attract our attention‚ insinuating itself into our thought processes and carving out a niche in our lives. As we shall see‚ advertisements succeed in selling us a lot more than merely products; in fact‚ they contrive to reconstruct
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Scope This series maps the emergent field of educational futures. It will commission books on the futures of education in relation to the question of globalisation and knowledge economy. It seeks authors who can demonstrate their understanding of discourses of the knowledge and learning economies. It aspires to build a consistent approach to educational futures in terms of traditional methods‚ including scenario planning and foresight‚ as well as imaginative narratives‚ and it will examine examples
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Analysis of Misunderstanding Caused by Different Interpretations of Speech Act Labels in Tintin and Asterix Comic Series Farah Attamimi English Department‚ Faculty of Letters‚ Maranatha Christian University‚ Suria Sumantri 65‚ Bandung 40164‚ Indonesia e-mail: farah.attamimi@yahoo.com Abstract: This paper presents analysis of misunderstanding occurred in a conversation which is caused by different interpretation of speech act labels between the speaker and the hearer. Misunderstanding occurred in
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linguistics‚ a hybrid field formed by fusing educational sociology and linguistics. The most potent ideas come by combining Basil Bernstein’s analysis of knowledge structures with ideas from linguistics. Linguistics is a vast discipline but three related fields are of particular relevance: systemic functional linguistics (SFL)‚ critical discourse analysis (CDA) and multimodal social semiotics (MMSS). Each comes with a formidable battery of methodologies and jargon. Despite this their key concepts
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Critical discourse analysis‚ organizational discourse‚ and organizational change A realist view of discourse analysis Discourses is an element of all concrete social events (actions‚ processes) as well as of more durable social practices‚ though neither are simply discourse: they are articulations of discourse with non-discoursal elements. ‘Discourse’ subsumes language as well as other forms of semiosis such as visual images and ‘body language’‚ and the discoursal element of a social event often
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one sided discourse. Book Review: Escobar‚ Arturo (1995) Encountering Development: The Making and Unmaking of the Third World. New Jersey: Princeton University Press Encountering Development: The Making and Unmaking of the Third World (1995)‚ written by Arturo Escobar‚ has been a controversial book in development debates. The book establishes a critical reading of multiple ideas and practices that have evolved‚ since World War II‚ to form what Escobar calls the development discourse. This book
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concept‚ literary genre‚ or school of philosophy‚ such categories seem relatively weak‚ secondary‚ and super imposed scansions in comparison with the solid and fundamental unit of the author and the work. I shall not offer here a sociohistorical analysis of the author’s persona. Certainly‚ it would be worth examining how the author became individualized in a culture like ours‚ what status he has been given‚ at what moment studies of authenticity and attribution began‚ in what kind of system of valorization
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show lexical peculiarities in modern political discourse. The structure of the given graduation paper is the following: an introduction‚ two chapters‚ a conclusion and a bibliography. The aim of the first chapter entitled «The nature of political discourse» is to give a brief survey of the nature of Political discourse and lexical peculiarities of political discourse analysis. Discourse refers to expressing oneself using words. Discourses are used in everyday contexts for building
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Ideology through Translation: A Critical Discourse Analysis of Chomsky’s “Media Control” and its Persian Translations Zahra Khajeh Islamic Azad University‚ Bandar Abbas Branch roshanak82kh@yahoo.com Hajar Khanmohammad Islamic Azad University‚ Central Tehran Fer987295kia@yahoo.com Abstract Among factors that might manipulate translators’ mind while producing a text is the notion of ideology transmission through text or talk. Adopting Critical Discourse Analysis (CDA) with particular emphasis
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18 Critical Discourse Analysis TEUN A. VAN DIJK 0 Introduction: What Is Critical Discourse Analysis? Critical discourse analysis (CDA) is a type of discourse analytical research that primarily studies the way social power abuse‚ dominance‚ and inequality are enacted‚ reproduced‚ and resisted by text and talk in the social and political context. With such dissident research‚ critical discourse analysts take explicit position‚ and thus want to understand‚ expose‚ and ultimately resist social inequality
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