PROJECT REPORT ON CUSTOMER SATISFACTION (BUSINESS RESEARCH METHODS) APRIL: - 2013 SESSION: - 2012 - 2013 Submitted To: Submitted By: Ms. Sugand Ankit Gupta Assistant Professor MBA II Department of Management Studies 28401 ABSTRACT MY project report gives brief study‚ on what are Customer Satisfaction and the techniques of achieving Customer Satisfaction. It focuses on customer’s perceptions. Many firms are interested
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Title : Establishing profitable customer loyalty for multinational companies in emerging economies Reference Bowen‚ John T. and Shiang-Lih Chen (2001)‚ “The Relationship Between Customer Loyalty and Customer Satisfaction‚” International Journal of Contemporary Hospitality Management‚ 13 (5)‚ 213–17. Research Problem : establishment of “profitable customer loyalty” Problem Analysis : Inspite of investing time resource and finance there is no guarantee of sucesss. RELATED RESEARCH
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felt to be crucial to this study. In addition‚ the case studies also explored the feasibility of the authors’ conceptual framework‚ and subsequently its validation. The companies were categorised as ``TQM’’ and ``lesser TQM’’ companies‚ and the analysis was performed on this basis. Results from the case studies indicated that the SMEs used in the study had approached TQM without the help of any specific framework‚ but they had implemented the numerous quality initiatives or programmes on a ``slice
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firm’s success. In view of its ability to provide satisfaction to the growing wants and needs of the people‚ marketing as an economic activity has thereby gained importance in the economic world. So important it is that it touches the lives of all people all over the world. Consumer satisfaction is a central concept in modern marketing thought and practice. Referred to many as the "marketing revolution" of the 1970s‚ a sudden shift toward customer-oriented marketing became the newest "trend" in
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Customer Satisfaction Strategies What is customer satisfaction? We are in the midst of a revolution in business. Some call it a customer revolution‚ others a quality revolution‚ others a service revolution. Organizations are attempting to obtain increased customer satisfaction by focusing on the quality of their products and the service provided. This movement toward quality has produced significant benefits but just like other business fads‚ joining and adopting the religion does not insure
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TVS MOTOR COMPANYINTRODUCTION It gives me an immense pleasure to present you this entire project. The topic Is “ ASTUDY REPORT ON CUSTOMER SATISFACTION AND SERVICE ANALYSISOF MANICKBAG TVS IN BELGAUM CITY ” the study is undergone at ManickbagTVS.The project report focuses on customer satisfaction and post sale services‚ of ManickbagTVS motors. A two wheeler showroom in Belgaum city. TVS MOTOR COMPANY HISTORY OF TWO- WHEELER INDUSTRY IN INDIA According to a study conducted by global consulting
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Customer satisfaction is an important issue in a business because it drives revenues‚ market share‚ and competitive strength. Organisations often think the way to measure customer satisfaction is to examine the number of customer complaints. The problems with this method is that it is reactive‚ it only responds‚ if at all‚ after the event and it does not really measure satisfaction only dissatisfaction. Some important factors that help us understand and determine how satisfied or dissatisfied
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Customer Satisfaction Ratings: Towards the Development of A Valid and Reliable Evaluation Instrument for Restaurant Services Windion G. Sarmiento Chapter 1 Introduction to the Study This chapter is divided into five parts: (1) Background and Theoretical Framework of the Study‚ (2) Statement of the Problem and the Hypothesis‚ (3) Significance of the Study‚ (4) Definition of Terms‚ and (5) Delimitation of the Study. Part One‚ Background and Theoretical Framework of the Study‚ presents
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on non performing assets. 1.2 INDUSTRY PROFILE: A bank is a financial institution and a financial intermediary that accepts deposits and channels those deposits into lending activities‚ either directly or through capital markets. A bank connects customers with
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A PROJECT REPORT ON Brand Preference Of Mobile Phones Among Ghaziabad’s College Students Submitted To: Supervisor Submitted By: Your Name Roll No.- XXXXXXX COLLEGE NAME Ghaziabad‚ U.P. CERTIFICATE This is to certify that YOUR NAME‚ student of COLLEGE NAME has completed her project on the topic of “ Brand Preference of Mobile Phones Among Ghaziabad’s College Students” under the supervision and guidance of SUPERVISOR Faculty member of COLLEGE NAME. To best of my knowledge the report is original
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