MODULE: MARKETING FOR TOURISM AND HOSPITALITY I Duration: 2 Hours Instructions to Candidates: 1. 2. 3. 4. This paper consists of Sections A and B. Section A is compulsory. Answer any two questions from Section B. Total marks 100. This question paper contains 5 questions and 3 pages. Page 1 of 3 SECTION A: COMPULSORY QUESTION 1: (40 MARKS) Assume you a front-line manager in a hotel. From this perspective‚ a) explain the service encounter. (5 marks) b) discuss methods which you would
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trends of tourism and hospitality Nowadays‚ people more than ever travel freely around the world. The international tourist arrivals from 674 million in 2000‚ reached the 797 in 2005 and the 940 million in 2010. Respectively‚ the international tourism receipts from 475 billion US dollars in 2000‚ reached the 679 billion in 2005 and the 918 billion. The tourism and hospitality industry is among the most diverse of all industries in terms of employee population and groups of guests. Hospitality and tourism
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Tourism is in what is known as the ‘Tertiary Sector’ of the economy. This ‘service industry’ is one of 3 other sectors in an economy‚ the 2 other sectors are: secondary sector and primary sector. The primary sector deals with ‘extraction’ such as farming‚ fishing & quarrying. The secondary sector deals with manufacturing and construction. ‘According to the theory the main focus of an economy’s activity shifts from the primary‚ through the secondary and finally to the tertiary sector. Fourastié
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Introduction The tourism industry is rapidly becoming one of the fastest growing and successful industries‚ with revenue of recorded 693 million international tourist arrivals in 2001‚ reported by World Tourism Organization (WTO)‚ nevertheless its definition cannot be agreed on. Youell (1998; pg.9) presents a definition given by WTO in 1993 defining tourism as “activities of persons travelling to and staying in places outside their usual environment for not more than one consecutive year for leisure
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My name is Shereba Love and the program that I am attending at Bryant Stratton College is Hospitality Management. I’m going to start off talking to you about why I chose this program and what I’ve learn so far from the time I started until now. Here are my three career paths in my program: Food Services Managers‚ Meeting‚ Convention‚ and Event Planners‚ Lodging Managers. What do Food Service Managers? Food service managers are responsible for the daily operations of restaurants and other establishments
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ADOPTION OF ICT IN THE TOURISM AND HOSPITALITY INDUSTRY Abstract Information Communication Technologies (ICTs) have revolutionised the travel industry in the last decade. eTourism reflects the digitalisation of all processes and value chains in the tourism‚ travel‚ hospitality and catering industries. It emerges as a term describing the entire range of applications of ICTs on tourism and the implications for the tourism value chain. Major opportunities and challenges have emerged and need to be
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Review of related literature According to Pizam’s article (1982)‚ the tourism and hospitality industry has been applauded by industrialized and developing countries for the number of jobs created. A large amount of position vacancy is generated within the tourism industry and the supported industries. As a labor-intensive industry‚ its contribution to employment is not only restricted to the area or country but it also provides those jobs to women‚ youngsters‚ unskilled‚ minorities and the socially
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Marketing is a continuous sequential process through which management in the hospitality industry Plans‚ Researches‚ Implements‚ Controls‚ and Evaluates activities designed to satisfy customer needs and wants. P - Planning R - Research I - Implementation C – Control E – Evaluate ------------------------------------------------- Evolution of Marketing Eras VS Marketing Management Philosophies * Production Orientation (1920-1930)
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Identify management shift Job Description Outline Position : La Vista Restaurant Manager Department : PIHMS’s Food and Beverage Report to : Duty Manager and Food and Beverage Lecturer Reflecting from my management shift‚ restaurant manager has many different kinds of important tasks and responsibilities in the restaurant. Restaurant manager plays an important role in the hospitality and food and beverage department as they can motivate the staff and maintain the high quality service
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Week 2 Assignment BUS642: Business Research Methods & Tools ASSIGNMENTS TO COMPLETE: Chapter 2 - Discussion Questions (Making Research Decisions) #1 Chapter 6 - Discussion Questions (Terms in Review) #1-5 Chapter 14 - Discussion Questions (Making Research Decisions) # 7 Chapter 2 – Discussion Questions – Making Research Decisions #1: A. What are the most prudent decisions she can make about her responsibilities to herself and others? The most prudent decisions
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