On March 22‚ Wendy’s has faced a crisis after a 39 years old woman‚ Anna Ayala‚ allegedly claimed that she had bitten down on a human fingertip in a spoonful of Wendy’s chili at a San Jose location. Within 24 hours‚ media had the entire story published and broadcasted causing Wendy’s to face the issue of recovering its brand image since then. At the beginning‚ the police was still unable to identify whose the finger was and was uncertainty about whether the finger came from a dead or live person
Premium Family Nutrition Pregnancy
Crisis Management Cases Coca-Cola‚ Belgium Issue: On 14 June 1999‚ in a move that was to cost more than $200 million in expense and lost profits and cause damage to he brand image of the trade-marked products of The Coca-Cola Company (CCC)‚ the Belgian Health Ministry ordered that Coca-Cola trademarked products be withdrawn from the Belgian market and warned Belgians not to drink any Coca-Cola trade-marked products they had in their homes. Later‚ France‚ Luxembourg and The Netherlands also
Premium Consumer protection Coca-Cola Diet Coke
Crisis Management FIAT The Italian automobile company FIAT is synonomous with success‚ with brands such as Ferrari‚ Maseratti‚ Alfa Romeo and the FIAT brand‚ one usually thinks of class and success when the brand is mentioned. By and large the FIAT brand has been suuccesful for over one hundred years‚ the group’s activities were primarily focused on the industrial manufacturing of cars‚ industrial and agricultural machinery. With
Premium Fiat Automotive industry
Introduction When an organization is in a crisis‚ it dominates the organization’s agenda and requires immediate action. The way the organization responds to a crisis can differ in many ways. In this essay I would like to discuss the crisis of the British concern British Petroleum (BP). At first I would like to provide more information about the crisis and its consequences‚ then I will identify the kind of crisis we have to deal with‚ I will discuss the several communication strategies BP have used
Premium Oil spill Petroleum Mexico
Τι είναι ο BuenCafe?? http://www.federaciondecafeteros.org/particulares/en/nuestro_cafe/cafe_liofilizado/ Από το 1974‚ η Ομοσπονδία έχει λειτουργήσει ένα από τους μεγαλύτερους και πιο εξελιγμένους επεξεργαστές λυοφιλοποιημένου καφέ στον κόσμο. Ο Freeze-dried καφέ είναι η υψηλότερη ποιότητα πάνω από όλους τους διαλυτούς και στιγμιαίους καφέδες. Η εγκατάσταση μας‚ γνωστή ως Buencafé Liofilizado de Colombia‚ εξαγάγει Freeze-dried κολομβιανό καφέ σε δεκάδες χώρες‚ συμβάλλοντας έτσι στην κατάκτηση νέων
Premium Colombia Municipalities of Colombia
A corporate crisis can happen at any point in time‚ however‚ not all crisis can be preventable as was the well-known Tylenol brand. In September 1982 a household brand consumers trust‚ Johnson & Johnson’s Tylenol capsules captured the attention of the American public as the product was tampered and laced with poisoning. These kinds of crises undoubtedly show the importance of organizations having a crisis communication team in place to handle the barrage of media‚ and to communicate with all stakeholders
Premium Johnson & Johnson Johnson & Johnson Exxon Valdez oil spill
Crisis Management & Corporate Communications TABLE OF CONTENTS EXECUTIVE SUMMARY 3 INTRODUCTION 4 BACKGROUND 5 PURPOSE AND SCOPE 5 ASSUMPTIONS 6 METHODS 6 COMPANY HISTORY 7 CRISIS ANALYSIS 7 RECOMMENDATION 9 a) External Communication 9 b) Internal Communication 10 REFERENCES 11 EXECUTIVE SUMMARY ImClone Systems is a New York City based firm specializing
Premium Cancer Clinical trial
Publishing‚ Inc. 2009 http://www.eurojournals.com/ejsr.htm Crisis Management- A Case Study on Mumbai Terrorist Attack Manisha Shekhar Centre for Strategic Analysis & Research Deptt. of Electronics & Communication Dr. M. C. Saxena college of Engg. & Technology‚ UPTU‚ Lucknow‚ India E-mail: manisha.shekhar123@gmail.com Tel: +91-0522-4095700; Fax: +91-0522-4095730 Abstract This paper examined the Indian government intervention in crisis management during 2008‚ terrorist attack on MUMBAI. Empirical findings
Premium Management Marketing Research
CRISIS A crisis (from the Greek κρίσις - krisis;[1] plural: "crises"; adjectival form: "critical") is any event that is‚ or expected to lead to‚ an unstable and dangerous situation affecting an individual‚ group‚ community‚ or whole society. Crises are deemed to be negative changes in the security‚ economic‚ political‚ societal‚ or environmental affairs‚ especially when they occur abruptly‚ with little or no warning. More loosely‚ it is a term meaning ’a testing time’ or an ’emergency event’. Crisis
Free Crisis management
information to publics and briefly discuss way that may have improved this process Effective communication a case study Crisis Management Even when the best preparations have been made many companies still must deal with crisis. How each company deals with these says much about the company and the leadership. In the case being discussed today many good decisions made by management failed because of reasons that could have been foreseen. Background In December of 1984 Union Carbide Corporation
Premium Mobile phone Public relations Crisis management