Case memo (Google) Background Google is a leader in web searching and advertising. It controls about 84 percent of the Global Search Engine Market Share at 2012[1]. In addition‚ it not only offers information search service for worldwide users‚ but also provides many different innovative products and related services. Potential problems Though Google is a dominating player in internet searching market‚ it still has many potential problems. 1) How to improve accuracy rate of search result to
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MANAGEMENT OF DISASTERS AND CRISIS SITUATIONS IN INDIA WITH FOCUS ON THE POOR Katar Singh and Vishwa Ballabh1‚2‚3 1. Introduction and Background Natural and man-made disasters have been a bane of India’s economy since time immemorial. In ancient Indian literature‚ there are references to natural disasters such as prolonged droughts‚ flash floods‚ hail storms‚ land slides‚ cyclones and forest fires. All those disasters were generally then attributed to planetary factors and evil spirits (Kanwar
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I’m writing this memo because I believe the best way to donate one billion dollars is to fund the construction of a science and technology museum in the Detroit inner city. This museum is the best way to donate this money for 3 main reasons: • Investing in America • Innovation and invention • Creating a brighter future for disadvantaged students Investing in America This museum will not only be an investment to the people of Detroit‚ it will be an investment for the future of America. Many students
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classified it as such. Written communication method Purpose in the workplace Technical or expository writing Why the classification was chosen E-mail Information Sharing Expository Chosen because we transmit a message with the expectation of a reply Memo Bulletin Expository Chosen because it can be update employees on a specific subject. The subject is purely for informative reasons and no action is needed by the employees. Letter Formal communication Expository Chosen because it is used to inform
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Selection of Topic: Energy Crisis is a shortfall in or interruption to the provision of energy supplies. The planet is progressively marching towards a serious electric energy crisis‚ owing to an escalating desire of electric energy becoming greater than its supply. We have always accepted that the energy we make use of each day is not unrestricted‚ still we take it for granted. Coal‚ petroleum‚ electrical power‚ even water has inadequate availability. Nevertheless‚ we have not taken sufficient
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The purpose of this memo is to present the process that I went through when writing my adjustment letter for the freshmen orientation in the College of Engineering at The University of Arkansas. When I was writing my adjustment letter‚ I had to think of had happened during my engineering freshmen orientation. My freshmen orientation was good and very organized; however‚ I think we should have talked about some other important topics such as: The basics of college-level academic expectations and
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Case Study Memo Format Date: 3/4/2013 Subject: Employee Gambling and Productivity Case Summary The ethical decision-maker in this case‚ Dr. Quaid Jefferson‚ Division Director of Vital Statistics‚ is faced with the dilemma of allowing his employees to place bets on horses and hold office pools in the face of decreased productivity. On top of that‚ he participates in an annual football pool‚ which is illegal in his jurisdiction‚ while horse betting is not. The stakeholders in this decision
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JBT AeroTech Memo To: CEO – JBT AeroTech From: Tal Horesh – Head of Sales cc: Prof. Brewster Date: Re: Persuasive Speech - Competitive bid – proposal review 1. Specific purpose – persuade my boss – audience to reduce profit margins on a quote for the USAF. 2. Central Idea – The firm is part of a competitive bid for a new Cooling unit that will be sold to the U.S military (Air-Force). Following the Purchase order the entire U.S. Military (Navy‚ Army and Marines) will purchase the same system for
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Memorandum To: Kudler Fine Foods – Management Team From: Date: [ 12/17/2011 ] Re: IMC Plan Confidential Integrated Marketing Communications Plan This plan aims to ensure that Kudler Fine Foods’ (KFF) marketing plan is consistent with the demographic data and psychographic data that have been researched by the company in the past. This memo will go into detail about how to create a marketing plan that is consistent through the various media used in their marketing strategy and why it
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The recent financial crisis has provided evidence that financial markets are not efficient. Critically‚ evaluate this statement and its implications for investment management practice. In reality a financial market can’t be considered to be extremely efficient‚ or completely inefficient. The financial markets are a mixture of both‚ sometimes the market will provide fair returns on the investment for everyone‚ while at other times certain investors will generate above average returns on their investment
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