upon socio political condition of different parts of the world‚ where its business is operating.For the external business environment analysis of global oil industry (with respect to BP) the selected analysis tool is PESTEL. This model presents a strategy framework built over variables like surrounding political‚ economic‚ social‚ technological‚ environmental‚ and legal aspects‚ which actually shape the initiatives and decisions of any organization in the global market. As far as global oil industry
Premium Strategic management Marketing
A company is considered to be successful when it is sustainable and able to make a good profit‚ in other words‚ have a good return to its shareholders; to achieve that‚ the company has to be competitive by being able to deliver a greater value with the same price‚ or a comparable value with a lower price. Marketing strategy is the most important aspect which makes some firms more successful than others. It is a matter of what a company can offer while the others can not. Ikea and Southwest Airline
Premium Airline Southwest Airlines ATA Airlines
Carnival Corporation Growth Strategy Academic Report on Strategic Management by Diana Romanova 100878 Strategy & Communication EHM3.SC-02 December 10‚ 2012 Abstract The purpose of the report is to discuss the current strategy of the Carnival Corporation‚ the world leader in the cruise industry. Based on the external and internal situation analysis the new growth strategy is formulated. The recommendations on the strategy implementation and evaluation are provided by terms of the various strategic
Premium Strategic management
Corporate strategy Strategy is defined as the direction and scope of an organization over the long-term‚ which achieves advantage for the organization through its configuration of resources within a challenging environment‚ to meet the needs of markets and to fulfill stakeholder expectations. Johnson and Scholes (1982). Strategy can be used to describe an approach‚ stance‚ or long term. Strategies exist at several levels in any organization - ranging from the overall business (or group of businesses)
Premium Strategic management
Hierarchical Levels of Strategy Strategy can be formulated on three different levels: corporate level business unit level functional or departmental level. While strategy may be about competing and surviving as a firm‚ one can argue that products‚ not corporations compete‚ and products are developed by business units. The role of the corporation then is to manage its business units and products so that each is competitive and so that each contributes to corporate purposes. Consider
Premium Strategic management
VIRGIN’S GROUP CORPORATE STRATEGY DIVERSIFICATION 1. Introduction The Virgin Group is one of Britain’s biggest and successful empires in the 21st century. The company has successfully incorporated a great number of diverse industries under the Virgin brand. This includes travel‚ mobile‚ financial services‚ leisure‚ cosmetics‚ retail‚ and music businesses. Virgin has been able to dominate the British market and has therefore continued to rapidly expand into other regions such as the United
Premium Richard Branson Virgin Group
University of West London Corporate Communication Strategy of Apple Course: MSc International Business Management Lecturer: Amerjit Walia Student: Chidi Nlewedim (21159696) Contents Summary 3 Introduction 4 Corporate Communication Strategy 5 External Communication 6 Internal Communication 7 Human Resource Management 8 Corporate Image‚ Identity and Reputation 9 Conclusion 10 References 11 Summary In our everyday lives‚ communication is very important in human interaction
Premium Management Public relations Communication
STRATEGY DYNAMICS & GLOBAL BUSINESS Module code: EDPSDGN Group Assignment due date: 15 August 2013 Lecturer: Prof Peet Venter ASSIGNMENT QUESTION Carry out a research on Bidvest Group and analyse its corporate strategy. Further analyse its approach to international/global business. Maximum length: 15 A4 pages‚ Times Roman 1‚5 spacing‚ 12 pt font Table of Contents 1. Executive summary 2. Introduction 3. Bidvest’s Key Success Factors a) Leadership of original creator
Premium Strategic management Management
Types of operation in Japan 6 Guinness distribution in Japan 8 Outline of Guinness® products in Japan 9 Marketing Strategy 10 Competitors 10 Yebisu/ Asahi strategy 11 Asahi Beer Oktoberfest 11 Yebisu beer festival 12 Yebisu also has its own bar‚ just like Kirin 12 Campaigns with celebrities 12 Hugh Jackman cuts a Japanese beer - Asahi commercial 12 Communication strategy for External Target 13 Definition of External target 13 How to differentiate the Guinness from Competitors? 14
Premium Guinness Beer
Apart from that the company should also focus on fuel efficient and hybrid cars to increase its production and to make people aware of these cars. 3.0. Strategic Analysis of Toyota Corporation: The corporate strategy of Toyota varies with time and its operations. In the recent era the corporate strategy of the business is to maintain the top position in the industry (Henry‚ A. 2008). The company is also striving to enhance its technology in order to increase the quality of its cars and to meet the
Premium Strategic management Toyota Marketing