What’s Stifling Creativity At September 20‚ 2008 Case One Team Three Pauline Respress‚ Denise Wilson‚ Matt Harden and Allen Linton Executive Summary CoolBurst is a conservative company which undermines creativity in an effort to maximize production and control. The company values its traditional culture‚ has a “if it’s not broken‚ don’t fix it” philosophy‚ and does not view innovation as a normal part of business. By not capitalizing on the ingenious
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destined to fail‚ marginalize and eventually face extinction. Such was the case at Coolburst Juice Company. The story of Coolburst remains one of the most interesting adventure in business. It begins with the CEO Luisa Reboredo attempting to combat stagnant revenues and profits. She knew something had to be done to rectify the problems. We have suggested many ways through which she can correct this problems to put Coolburst on the map of juice production once again. Looking forward to the future‚ we
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What’s Stifling the Creativity at CoolBurst? With the competition getting hot‚ a beverage company must learn how to fire up its creative juices. Suzy Wetlaufer is a senior editor at HBR. Luisa Reboredo had never been one to count her hours in the office‚ let alone take all the vacation days she had accumulated in her z5 years with CoolBurst‚ a Miami-based fruit-juice company. Now‚ as the newly appointed CEO‚ she seemed to live at work. The job exhilarated her‚ and she had big plans for the company’s
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CoolBurst problems and weaknesses: ❖ Problem for Luisa Reberedo‚ was that revenues and profits do not change last four years. ❖ Company could not growth because it has old traditions and employees who work in frame. ❖ CoolBurst brand problem – “every body knows CoolBurst is for kids”. ❖ Blatt - because he do not take new ideas. To my mind‚ if company (or people) something wants – it can do it! Most important are very good idea‚ but realization are only time and work question.
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CoolBurst TABLE OF CONTENTS INTRODUCTION……………………………………………………………………………….5 What about the company is stifling creativity at CoolBurst?............5 Structure………………………………………………………………………………………6 Features…………………………………………………………………………………….....6 Polices…………………………………………………………………………………...........6 Practices / Reward System…………………………………………………………………...7 Culture………………………………………………………………………………………..7 Management Style…………………………………………………………………………....8 What Changes
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Organizational Behavior Case Analysis : “What Stifling the Creativity at CoolBurst Group 4 : Anggun Muhammad Barkah Emmi Martinus Ummi CoolBurst CoolBurst The Theories I. Organizational Culture “CoolBurst had old organizational culture‚ which reflected the traditional background and most of the employees were loyal‚ old-fashioned and conservative both in mind and manner” Organizational Culture definition : The shared social knowledge within an organization regarding the rules‚ norms‚ and values
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Barczak‚ G.‚ Lassk‚ F. & Mulki‚ J. (2010) Creativity allows teams to solve problems and leverage existing resources simply by virtue of having different thoughts and perspectives. Emotional intelligence promotes team trust which fosters a collaborative culture which increases the creativity of the team. Increased EQ in individuals and teams allows for better communication and openness to different ideas. Team emotional intelligence is the ‘ability of a group to develop a set of norms that manage
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Discuss the three-component model of creativity Max J Meindl California Coast University Question #2: Discuss the three-component model of creativity. The three-component model of creativity proposes that individual creativity essentially requires expertise‚ creative-thinking skills‚ and intrinsic task motivation. In a paper written by Teresa M. Amabile of the Harvard Business School titled COMPONENTIAL THEORY OF CREATIVITY‚ she proposes or puts forward the theory that “there are four
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20:453–476 DOI 10.1007/s10798-009-9102-z Methods that may stimulate creativity and their use in architectural design education ´ Doris C. C. K. Kowaltowski • Giovana Bianchi • Valeria Teixeira de Paiva Published online: 13 November 2009 Ó Springer Science+Business Media B.V. 2009 Abstract The architectural design process is based on a creative phase where creativity is highly valued. Although the literature on creativity is rich in ways to stimulate the decision-making process‚ these tools
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What spoils our creativity? Hello‚ladies and gentlemen.I’m so glad to be here to share my speech with you all.Today‚my topic is what spoils creativity.Our generation is supposed to be most creative for we enjoy a lot of marvelous creation that our former generations had never met before.However‚it is not the case.We have to admit that most of us fail to be creative for most of time nowadays.How could this happen?What spoils our creativity?After thinking for a long time‚I figure out‚to some extent
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