Creative Brief Client: Ducati Motor Brand: Multistrada 1200 Date: April 2010 Description: 1st Semester Campaign – New Brand Introduction What is The Brand? The Multistrada 1200 is a motorcycle manufactured by Ducati since 2010. The engine is a retuned version of the Testastretta from the 1198 superbike‚ now called the Testastretta 11° for its 11° valve overlap (reduced from 41°). All models include throttle by wire‚ selectable engine mapping (full power with sensitive or relaxed throttle
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I walk around the dance floor awkwardly‚ looking for groups of people that I know well enough to be able to go and stand with and pretend like I’m part of whatever mind-numbing conversation they’re having. I check my watch for the fifth time in ten minutes‚ which is making time go even slower. It’s 8:50 I made the rule for myself to drop my first at 9 so I wouldn’t have to take the next until midnight. “Ten minute’s” I thought to myself “Stuff it”. I pulled out my wallet and reached my index finger
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lot of people think that the best way to sell a product is to be aggressive‚ with aggressive advertising we refer to the type of advertising that it’s main focus is to just tell people about the competition’s flaws and doesn ’t focus much on the product it’s selling. Focusing on the flaws of the competitor might be a good strategy on paper but doesn’t that seem a bit desperate and dull?‚ isn’t advertising suppose to be about finding creative and entertaining ways to sell a product?. In a recent
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Literary Translation as a Creative Act Literary translation implies the translation of all genres of literature‚ which include prose‚ drama and poetry. Literature is described as ’an apparently nebulous body of knowledge in oral or written form‚ an imitation of life‚ which reflects civilization and culture‚ and which covers every angle of human activities-culture‚ tradition‚ entertainment‚ information among others.’ It is one of the great creative and universal means of communicating the emotional
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Creative Strategy Implementation and evaluation Mountain Dew uses democracy to create a new flavor • In 2007 the Mountain Dew brand team gave its highly loyal customer base a way to become more involved with the brand through an initiative called DEWmocracy. The goal of this program was to open up the product development process and have the brand’s passionate fans create and choose a new Mountain Dew flavor. Appeals and execution styles • The advertising appeal refers to the approach used to
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Creative Response English 205 Dear Mr. Marlowe‚ I just read your play‚ “Doctor Faustus”. I really enjoyed your work. I thought it was a very interesting plot. In addition‚ your characters were exciting and entertaining. I am sure this play involving the devil and demons had much criticism in your time. How did the audience react when they first watched this play? Also‚ what made you decide to write about these things? My favorite character in the play was Mephastophilis. He seems to be a “good”
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Many find creative ways to do tasks. Lets say‚ for example‚ you used a screwdriver as a pry bar‚ or that you used a butter knife to get baked on food off a pan. These are all examples of the originality characteristic of creativity. My personal experiences with being creative are best explained by this very characteristic. When I joined the Air Force‚ who knew what to expect. As soon as you get to basic training you have to adapt and overcome. Those words are something I have lived but since day
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RUNNING HEAD: Managing Creative Capital Managing Creative Capital in the Contemporary Organization Nizana Solognier Saint Leo University February 2013 1 MANAGING CREATIVE CAPITAL 2 Abstract The competitive advantage of the successful contemporary organization lies in their ability to build tailor-made capabilities that are part of their inherent identity‚ making it hard for any one else to duplicate. Therefore it is essential for the organization to determine what the required
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Creative Writing: Hackers Manifesto Another one got caught today‚ it’s all over the papers. "Teenager Arrested in Computer Crime Scandal"‚ "Hacker Arrested after Bank Tampering"... Damn kids. They’re all alike. But did you‚ in your three-piece psychology and 1950’s technobrain‚ ever take a look behind the eyes of the hacker? Did you ever wonder what made him tick‚ what forces shaped him‚ what may have molded him? I am a hacker‚ enter my world... Mine is a world that begins with school... I’m smarter
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1. Describe how circadian rhythms are associated with sleep deprivation. 2. Explain the results of the sleep deprivation assessment. 3. Do you agree‚ or disagree‚ with the results. Why‚ or why not? 4. If you are sleep deprived‚ what steps could you take to get more or better quality of sleep? Alternatively‚ if you are not sleep deprived‚ what techniques allow you to get quality sleep most nights of the week? Circadian rhythms: Their role and dysfunction in affective disorder Press
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