GENERAL MOTORS Contents: Introduction………………………………………………….. 2 Background of the Company…………………………. 2 Present Age GM……………………………………………. 5 Micro Environmental Factors………………………… 6 Macro Environmental Factors………………………. 10 Marketing Strategy………………………………………. 13 SWOT Analysis…………………………………………….. 15 Introduction: General Motors Company commonly known as General Motors or GM is an American company and is the world’s second largest automaker company. General Motors produces cars and trucks
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Running head: GENERAL MOTORS Assignment #5 General Motors DeAndre Daniels Strayer University Financial Management FIN 534 Dr. Ron 06-September-2011 Summary This report discusses General Motors Corporation‚ one of the largest auto manufacturers globally‚ manufacturing cars and trucks in 34 countries and its subsidiaries. This assignment is an analysis of General Motors Corporation’s financial stability. It is hoped that these findings illustrate the strengths and weaknesses of the
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Demand and Supply Analysis 1. Demand indicates how much of a good consumers are willing and able to buy at each possible price during a given time period‚ other things constant. 2. The process to satisfy human wants/ needs/desires. * Want: having a strong desire for something * Need: lack of means of subsistence * Desire: an aspiration to acquire something 3. Demand: effective desire 4. Demand is that desire which backed by willingness and ability to buy a particular commodity
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Table of Contents Executive Summary General Motors (GM) is one of the big three auto makers of the world (GM‚ Ford‚ and Chrysler) and has historically been the largest and most successful. They have built some of the most famous and classic vehicles on the road which have portrayed messages of both modesty and display of class for a market of consumers who range from working class to music superstar; as Alfred P. Sloan‚ CEO of the 1920s put it‚ GM makes “a car for every purse and
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is awfully important to know what is and what is not your business." —Gertrude Stein I quote this phrase from Gertrude Stein because reading‚ talking‚ analyzing and explaining a big company vision and mission makes you understand what this company create not only for their costumers but what they can share with their employees and families. But why is important for a company have a vision and mission? A vibrant Vision of the company clearly and precisely affords an understanding of what your business
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such as General Motor? Visit the company’s South African website at http://www.gmsa.co.za and use the information obtainable from it to formulate your answer. At the business unit level the strategic issues of General Motors are both practical co-ordination of operating units and about developing and sustaining a competitive advantage for the cars and industry that they provide. The marketing manager’s role is to formulate and implement strategies that deal with the positioning: General Motors has
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General Motors General Motors is a well known American company that is responsible for the fabrication and production of vehicles under others subsidiaries or brands such as Buick‚ Chevrolet‚ Cadillac‚ GMC‚ Oldsmobile‚ and Pontiac. Besides of the American brands there are other brands working through joint ventures like Opel‚ Wuling‚ Vauxhall‚ Holden‚ and Faw Jiefang. It seems to be an interesting strategy of market power the diversity of vehicles and models oriented to satisfy the necessity of the
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company over time (e.g.‚ critical incidents) General Motors (GM) was founded in 1908. William C. Durant brought together 25 independent car companies to form one large corporation. Each company held its own identity as GM operated as central administration office for the 25 divisions. Due to high cost in manufacturing of automobiles‚ GM was only able to target wealthy customers who could afford cars. Then Henry Ford‚ owner and founder of Ford Motor Company‚ revolutionizes the production process
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General Motors Corp.‚ the world ’s largest automaker‚ has been the global industry sales leader for 75 years. Founded in 1908‚ GM today employs about 327‚000 people around the world. With global headquarters in Detroit‚ GM manufactures its cars and trucks in 33 countries. In 2005‚ 9.17 million GM cars and trucks were sold globally under the following brands: Buick‚ Cadillac‚ Chevrolet‚ GMC‚ GM Daewoo‚ Holden‚ HUMMER‚ Opel‚ Pontiac‚ Saab‚ Saturn and Vauxhall. GM operates one of the world ’s leading
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States government have assumed control of General Motors? If you were to read a story in the news that a government had assumed control of a private company‚ what country might come to your mind? Possibly Russia‚ Cuba‚ China‚ maybe even Vietnam? Probably the United States would be the furthest from your mind. Not everything the United States government does should be considered socialistic‚ but obtaining control of the private company General Motors was an act of socialistic behavior. As Lake
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