Nucor Corporation: Competing Against Low-Cost Steel Imports Group E Charisse Cohen Valarie Lindsey Teshaunte Lyons Billy Ray Richardson MGT 590: CAPSTONE—COMPETING GLOBALLY Dr. Raman Patel – Professor August 17‚ 2009 Nucor Corporation: Competing Against Low-Cost Steel Imports Written Analysis Executive Summary This report discusses the challenges that The Nucor Corporation faces during this era of social and economic climate change. Using Porter’s Five Forces Analysis
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NUCOR (25 Points) 1. List and elaborate some strategic issues facing NUCOR? Nucor has been facing many industry challenges including the overall development of the industry. They are competing with foreign firms on cost and efficiency. Nucor has a low cost strategy because as they say their product is not necessarily very attractive. It does not have attractive or unique selling features other than its cost. The commodity of steel is in a very competitive market. Nucor understands that innovation
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pressures in the industry 3 Industry Segmentation 4 Supply Chain 4 Potential growth 4 PROFIT POTENTIAL and Market Power 5 INDUSTRY overview 5 Competitor Analysis vs Nucors CompetItiveness 5 Company Position Analysis 9 Understanding Nucor VISION AND VALUES 9 Understanding Nucor Core Competencies 10 UNDERSTANDING NUCOR ’S COMPETITIVE ADVANTAGE based on resources 11 cURRENT ISSUES FACING THE COMPANY 13 pROPOSSED SOLUTIONS TO STAY ON TOP 14 RECOMMENDATIONS BASED ON CORE COMPETENCIES 16
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Executing the Customer Experience - A white paper The concept‚ ideas and activities of customer experience are not new. Work around it is already in progress for many companies. Many have nailed the rationale for achieving ‘distinctiveness’ in customer experience and understand that they need to differentiate their customer experience‚ address customer pain-points and that they have an uphill challenge to execute this. You also know that the customer experience has to happen by design and not
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Background Nucor Corporation is a leading American steel company with a headquarters’ staffs of less than 95 people and just 5 layers of management‚ from the CEO to the front-line employee1. It managed to make profit for decades in America despite the period of slow demand for steel‚ and the stiff competition in the industry. So‚ what are Nucor’s competencies that enable it to enjoy continual success? To explore its sources of competitive advantage‚ value chain analysis is constructed. Value-Chain
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Issue #1 Percentage use of Production Capacity Nucor steel has the largest production capacity capability in North America. However‚ they have some deficiencies in this area in that in 2010 they utilized just 70 percent of capacity‚ though it increased in 2011 it was still just 74 percent. Gaining greater production efficiency will reduce costs and in turn increase the profitability of the company. Issue #2 Rising Scrap Metal Prices Nucor maintains its competitive advantage through its low
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Case Analysis – Nucor at a Crossroads Case Analysis: Value Chain Annalysis: TOWS MATRIX Opportunity: • Continued acquisition. • Aggressive technological advancement. • Innovative and reduced cost with improvement in R&D. • Patent Technologies. • Expanding operations- increased market share. Threats: • Decreasing Demand. • High corporate taxes. • Rising debt to equity ratio. • Increasing raw material & labour costs. • Foreign steel imports Strengths: • Increased capacity
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characteristics associated with job dissatisfaction. The hygiene factors and motivators influencing employee behavior at Nucor are presented below: Hygiene Factors: Pay and Security | * Nucor has an unusual pay system. The company pays lower salary than the market average for a worker. The average market salary is $16- $21 an hour‚ where a Nucor employee gets $10 per hour. Although Nucor pays lower than average‚ it facilitates its
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Case 2: Nucor Corporation: Competing Against Low-cost Steel Imports The Company‚ Nucor Corporation‚ started its operation in nuclear instrument and electronics business in early 1950s to early 1960s. Facing bankruptcy‚ the board of directors opted for a new leadership and appointed Kenneth Iverson as president and CEO. He concluded that to be able to avert bankruptcy is to exit the nuclear instrument and electronics business and rebuild the company around its subsidiary‚ Vulcraft‚ which is engaged
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Rashmi Shrestha (10324) April 06‚ 2011 Nucor Corporation What are the basic success indicators of Nucor to convince that the company was doing exceptionally well? * Highest return on equity‚ sales growth and profit margin; least debt/capital percentage (exhibit 1) * Zero turnover * A focused strategy Why has Nucor performed so well? Relate your answer to organizational design elements. * Strategy: Nucor maintained a focused strategy that revolved around its major competencies
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