"Cowgirl Chocolates Total Product View" Essays and Research Papers

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Cowgirl Chocolates Total Product View

Cowgirl Chocolates Case Study 1. What are some of the critical strengths and weaknesses of Cowgirl Chocolates that determine the success of this small business? Can the weaknesses be overcome by the strengths of the business? Some of the critical strengths of Cowgirl Chocolates that determine the success of this small business include product differentiation, quality, flexible return policy, and personalization. Cowgirl Chocolates is very modern creation since it meets the needs of a specific...

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Cowgirl Chocolates

Cowgirl Chocolates Final Case Analysis By: Kyle Couchois, Gregory Howard, Marc Schiller, John Sprenger 12/8/2010 Primary Problem The primary problem of Cowgirl Chocolates is that the company has not established a target market for its product and identified its customers. The company specializes in the niche product of hot and spicy gourmet chocolate. According to the company owner, only about 15% of Americans are consuming hot and spicy foods and men are usually more receptive...

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Cowgirl Chocolates

BUAD 6300 Case 6-16 Cowgirl Chocolates 10/6/2010 Before spending an additional $3,000 on an advertising campaign in the March/April edition of Chile Pepper Magazine, Marilyn Lysohir needs to consider how to reach her goal of becoming a profitable company. She needs to analyze consumer perceptions, pricing strategies, identify and gain access to effective distribution channels and the effective use of the company web site. Since the inception of a revolutionary spicy chocolate recipe, Marilyn Lysohir...

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Cowgirl Chocolate Analysis

Cowgirl Chocolates Analysis Cowgirl chocolates are the design of Marilyn Lysohir and her husband, Ross Coates in 1997. Marilyn is a ceramicist and lecturer who is internationally known and has a successful ceramic art business. Ross is a sculptor and a professor of fine arts at a nearby University. As a labor of love, Marilyn and Ross began publishing a once-a-year arts magazine called High Ground. More a multimedia product than a magazine, the 600-copy production of this product does not pay...

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Cowgirls Chocolates Case

Cowgirls Chocolates Case Marilyn Lysohir, an internationally famous ceramic artist, started Cowgirl Chocolates to provide some funding support for a yearly published arts magazine, High Ground, that she and her husband, Ross Coates started in 1995. Her love of chocolates and hot and spicy foods spurred the idea of making hot and spicy chocolates to be sold in creative, artistic tins and packaging, which she labeled as Cowgirl Chocolates. Her small business, begun in 1997, had won a number of awards...

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Cowgirl Chocolates - Marketing Analysis Case

revolutionary spicy chocolate recipe, Marilyn Lysohir and Ross Coates have been striving to grow a profitable business in the chocolate industry. Each year Marilyn has loaned the company money to keep it running. Cowgirl Chocolates, primarily run by Marilyn, with help from family and art associates is branded based on the concept that chocolate lovers are fun and adventuress in spirit and whimsical. Cowgirl chocolates caters to both Chocolate lovers and spicy food fans. Cowgirl chocolates are manufactured...

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Cowgirl Chocolates

ceramic artist, started Cowgirl Chocolates to provide some funding support for a yearly published arts magazine, High Ground, which she and her husband, Ross Coates, started in 1995. Her love of chocolates and hot and spicy foods spurred the idea of making hot and spicy chocolates to be sold in creative, artistic tins and packaging, which she labeled Cowgirl Chocolates. Her small business, begun in 1997, won a number of awards in fiery food competitions. While Cowgirl Chocolates grew steadily over its...

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Cowgirl: Market Pricing Case Study

Case Cowgirl: 1. What markets do you think the “hot and spicy truffles” is competing in—the hot and spicy food market, the chocolate candy market, the gift niche market, or other? Discuss (5 points) 2. Using the cost and financial information provided in Exhibits 2, 4, and 5 in the case, compute Cowgirl's the breakeven sales revenue. Make reasonable assumptions and show your calculations in order to get credit. (Thinking question???) 10 points 1. Based on the information given by the case...

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Cowgirl Chocolates

Major problem: How can “Cowgirl Chocolates” advertise and increase profitability through their online retail services and expand their wholesale business to include more retailers? Sub-Problems: (non-controllable) • Economy- if the economy is in recession, the demand for expandable goods will decrease. • Demand- only approximately 15% of consumer is currently eating spicy foods. Men are more inclined to eat spicy food than women. • Supply- product has a short shelf life and contains imported...

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Cowgirl Chocolates Case

Synopsis The case of Cowgirl Chocolates is about a small chocolate producer, Cowgirl Chocolates, and the businesses owner/artist Marilyn Lysohir dilemma with how and why her business venture wasn’t profitable. Marilyn expresses her love for making award winning hot and spicy chocolates. She also discusses her hold up on different products, their packaging, and her disliking of using distributors. Marilyn doesn’t know why she isn’t making a profit, and the problem isn’t with her chocolates, it’s her lack...

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