CONSUMER MARKETS The chocolate of tomorrow What today’s market can tell us about the future June 2012 kpmg.com R evenues from the chocolate industry continue to prove rewarding‚ with 2011 figures from IBISWorld predicting annualized growth of around 2% over the next five years‚ after dampened expectations during the dark days of 2007-09. But behind the encouraging headlines‚ many companies are battling to stay on top of a rapidly shifting marketplace. Taste is diverging‚ as fast-growing
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CHOCOLATE INDUSTRY IN UK CADBURY‚ UK The Chocolate industry in the UK has been facing many challenges in recent times. The escalation of prices of the main ingrediants such as cocoa‚ milk and sugar has forced companies to increase prices. Customers showed resistance to higher prices which prompted brands such as Cadbury & Masterfoods (Galaxy) to reduce packaging sizes. Concerns among the public regarding obesity has also led chocolate companies to bring out smaller sizes of chocolate.
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Contents Titles 1. Introduction 2. Objective 3. Research Methodology 4. Chocolate Industry 5. Chocolate in a Bloom 6. Chocolate Industry in India 7. Major Players 8. Amul 9. Nestle 10. Cadbury 11. SWOT analysis of Cadbury 12. Market Segmentation 13. Psychographics and Demographics 14. Product Positioning 15. Product Market Boundary 16. Price Sensitivity 17. Consumer Buying Behaviour 14. Industry Structure and Dynamics 15. The Rural Conundrum 16. Key Success Factors 17. Product
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3 CASE STUDY Valentino Chocolates 3 CASE STUDY Background Valentino chocolates are made in Turin‚ Italy. They are recognised as luxury products with a delicious and unique taste. Some of Valentino’s finest chocolates are handmade and have won many international awards. 3 CASE STUDY Expansion The company started by selling raw chocolate to other chocolate manufacturers. These manufacturers then used it to make their own products. Later‚ Valentino began selling packaged chocolates
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Case 7: Rogers’ Chocolates Vertical integration is present in Rogers’ because they participate in many of the steps included in the industry value chain. Firstly‚ Rogers’ produces all of their products in-house and packages them by hand. Furthermore‚ Rogers’ is fully involved in the marketing and selling of their products to consumers through their wholly owned retail stores‚ particularly Sam’s Deli‚ and by also accepting online and mail orders. This makes it evident that Rogers’ engages in
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Abstract Chocolate is a popular food and it is usually consumed as a snack food which is not as a main meal. Its consumption also has been associated with pleasure‚ love and enjoyment. Previously‚ many studies have been done to find the correlation between chocolates consumption and moods but the relationship between chocolates and moods were highly complex. However‚ the effectiveness of consuming chocolates on peoples’ mood remains unclear and the evidence in chocolate studies remains highly
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Chocolate Industry in India OBJECTIVES * To understand the overall chocolate industry in India. * To know the challenges and opportunities. INTRODUCTION * Indian chocolates industry is growing at a rapidly18-20% per annum. * Cadbury ’s occupy about 72% of the chocolate/confectionery market with Dairy Milk‚ Five Star‚ Perk‚ Gems * The organized sector in chocolates constitutes 40%.Chocolate consumption in India is low‚ per capita consumption in urban India is estimated
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White Chocolate The history of white chocolate The first chocolate bar was invented in 1847 by the Fry Brothers in Bristol‚ England. White chocolate first appeared in Switzerland in the 1930’s. It was invented by Nestle to use excess cocoa butter. The first bar’s name was called Galak. A year later in the USA‚ white chocolate was first made by the M&M Candy Company. In‚ 1948 introduced by Nestle was the Alpine White chocolate bar containing white chocolate and chopped almonds. In 1993
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The Chocolate War: To Ban or To Not Be Banned In Robert Cormier’s The Chocolate War‚ the story itself may be considered a little controversial. Although the storyline is interesting and many people had their eyes glued to the page‚ others believe that some parts in the book are too controversial that it should be banned in schools. I personally believe that even though The Chocolate War was an interesting book to read‚ it should be banned from schools. While reading The Chocolate War‚ I noticed
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250AD – 1000AD The earliest record of chocolate consumption dates from the Classic period of the Ancient Maya of Mexico and Central America. The Maya and their ancestors made chocolate into a spicy drink (cacao paste mixed with chili peppers‚ vanilla and other ingredients) that they used in ceremonies. 14th – 16th century The Aztec‚ between the 14th and 16th centuries‚ were among those who had to trade for cacao and often required that citizens and conquered peoples pay their tribute in cacao seeds—a
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