Visual Analysis In this visual analysis I will be dissecting a advertisement from COVERGIRL®. A brief description of the ad: COVERGIRL® Sofia Vergara in very neutral tone makeup‚ silver earrings and a white tank top. She is surrounded by a light purple background‚ has two-toned silver wording spelling COVERGIRL® across the top of the page and has a while illuminating heart‚ covered in red text and a bottle of makeup on the bottom left of the page. I will being with the text this ad uses
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The Cover Girl ad. The Covergirl ad in 2014 includes the picture of Ellen DeGeneres with the CC cream of the Covergirl. The photo shot of her sitting down is from under chest to the top. Ellen put her arms over her knee. On her knees‚ there is a raccoon looking straight to the audience. By the angle of the photo shot‚ audience able to see Ellen’s skin which is quite flawless. She comes out with a friendly look and gorgeous smile. On the left top corner‚ “Covergirl +Olay” written in big bold black
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The CoverGirl advertisement from March 2012 includes a picture of Queen Latifah in a grayish background with her green eyes shadow. As the viewer see‚ the photo shot shows just her face from the neck up‚ which helps viewers focus on mascara product. First impression‚ the viewers can see a beautiful big smile with shiny white teeth of Queen Latifah. Also she has brown eyes with long curly eyelashes and wears a lovely pair of small gold earrings in her ears. The word “CoverGirl” is
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for COVERGIRL LASHBLAST FUSION MASCARA 2.0 Submitted to The Marketing Department College of Commerce and Business Administration University of Santo Tomas In Partial Fulfillment of the Requirements for the Degree of Bachelor of Science in Business Administration Major in Marketing Management By: Anisco‚ James Bernard C. Dominno‚ Beverly Ann C. Gonzales‚ Lee-Ann F. Saludo‚ Maria Trisha P. 4M6 June 2012 i APPROVAL SHEET This Marketing Plan for COVERGIRL LASHBLAST
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Backlighting: The main source of light is behind the subject‚ silhouetting it‚ and directed toward the camera. Bridging shot: A shot used to cover a jump in time or place or other discontinuity. Examples are the falling calendar pages‚ railroad wheels‚ newspaper headlines‚ and seasonal changes. Cut: The splicing of two shots together. This cut is made by the film editor at the editing stage of a film. Between sequences the cut marks a rapid transition between one time and space and another‚ but depending
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.................................................................................................................... 2 Web Content Management and Customer Engagement ..................................................................... 2 2.1 CoverGirl Website ......................................................................................................................... 2 2.2 Facebook ..................................................................................................
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Regulatory issues/agencies All cosmetic products marketed in the USA must comply with the Federal Food‚ Drug and Cosmetic Act (FD&C Act)‚ the Fair Packaging and Labeling Act (FPLA) and the Food and Drug Administration (FDA). Adulterated or misbranded cosmetics cannot be distributed according to the FD&C Act (Cosmetic Handbook‚ 1992). Manufacturers are not required to test their products for safety though the FDA strongly encourages safety tests. If a claim cannot be adequately substantiated‚ the
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COSMETICS IMPORT AND EXPORT REPORT GTİP Code G.T.İ.P. Product Description 3303.00.10.00.00 Perfumes 3303.00.90.00.11 Colognes 3304.10.00.10.00 Lipsticks 3304.10.00.90.00 The Other 3304.20.00.00.00 Eye Make-up Products 3304.91.00.00.00 Powders 3304.99.00.10.00 Blushes 3304.99.00.90.11 Body Lotions 3304.99.00.90.12 Cold Cream 3305.10.00.00.00 Shampoos 3305.30.00.00.00 Hair Sprays 3305.90.90.00.11 Hair Colors 3306.10.00.00.00 Toothpastes 3307.10.00.10.00 Lotions 3307.10.00.90.11
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Tactical Marketing Plans CoverGirl Outlast All-Day LipColor Implementation of this tactical plan positions Covegirl to provide services to customers who will purchase Outlast Lipcolor. Several approaches are identified in the tactical plan. To be able to further refine the overall strategies for Outlast Lipcolor‚ below are precisely the tactical plans that will be incorporated into the marketing plan. Organizational Consolidation of Covergirl makeup products‚ evaluate each of the existing
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In a positive view of social media‚ I plan to analyze the make up company Covergirl’s newest model who is making headlines for being the first Covergirl model to be a boy. The selection of the model‚ James Charles‚ as the newest model for the company brings up the question of traditional gender boundaries in fashion and beauty. In addition‚ it provides a role model for men who prefer to explore outside of these gender boundaries‚ and in so promoting their own self-image and acceptance. Furthermore
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