1. Outline the business The boutique hotel that I am planning to operate is named ‘MUX boutique hotel’‚ which is located near to strait of Singapore. Unlike the traditional standardized hotel‚ MUX offer luxury facilities of varying degrees in unique or intimate settings with the opportunity to explore the local atmosphere. Generally‚ concept that this hotel wants to delivery for is a type of relaxing and fashionable lifestyle outside the city. It aims to provide incredible view‚ comfortable and
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most recent hotel brand performance metrics (i.e.‚ annual ADR‚ Occ %‚ RevPAR‚ and competitive market metrics). Formerly known as Hilton Hotels Corporation‚ Hilton Worldwide is a globally renowned hospitality company that is has managed to clinch a niche for itself in the hotel industry. It is now owned by the Blackstone Group‚ which is itself an equity firm of the private kind. As per the collected information in 2010‚ it is apparent that Hilton brands include more than 3600 hotels consisting of
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States Hotel Industry Background Information Our team chose the hotel industry in the United States for our economic analysis. The hotel business has existed since the earliest times‚ and has influenced the development of the economy since the founding of this country. According to the American Hotel and Lodging Association‚ in the year 1900‚ there were fewer than 10‚000 hotels in the US which provided 750‚000 to 850‚000 rooms. The 2004 figures show that there are 47‚ 584 hotel properties
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Public Relations and Society | Assignment 1 | PR strategy of Hilton Hotels and Resorts | | | | | Module: BUSM 3071 Student no: 10010616 Module Leader: Christian Schnee Date: 19/11/2012 Hilton Worldwide is one of the world’s largest hotel companies‚ which operate more than 3‚700 hotels around the globe. The company’s flagship brand‚ Hilton Hotels and Resorts‚ has more than 540 properties in 78 countries across six continents. The Company stands as the stylish‚ innovative leader in the
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being experienced at the Regency Grand Hotel in Bangkok‚ Thailand. Chakri should evaluate why the current strategy of empowerment has been unsuccessful at the hotel. Part of this analysis should include an assessment of the different types of personalities within the hotel’s workforce. Chakri’s report should also offer solutions to the increased levels of stress‚ absenteeism‚ and turnover rate. Chakri’s recommendation should be made as soon as possible‚ to the Hotel chain’s senior management team. After
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INDUSTRY ANALYSIS: A CASE STUDY OF THE UK HOTEL INDUSTRY INTRODUCTION The hotel industry‚ (despite its importance to the UK economy) has not received the attention that it deserves from the central government at Downing Street. A report by the British Hospitality Association in 2010 showed that it has grown over the years to contribute 45 billion pounds to the UK economy. The hotel industry also employs about 3.64 million people both directly and indirectly making it the fifth largest industry in
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report is to analyze the Taj Group of Hotels through the specific analysis of Taj (luxury full-service hotels‚ resorts and palaces)‚ Taj Exotica ‚ Taj Safaris‚ . Vivanta ‚ The Gateway Hotel‚ Exotica Brand. The Taj Group of Hotels were selected to gain a learning of hotels in India from three different perspectives – that of a fast growing Indian hotel‚ ‚ that of a formerly strong player trying to adapt to a changing market‚ and finally‚ that of an domestic hotel operating in India. The analysis in
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Our hotel is a bussiness&luxury hotel. Our targeted market segment in made of business persons and families with medium to high income. The resources needed include only money‚ approximately 30.000 Euros‚ that will be divided in the following manner: - 15.000 Euros - TV Ads - 10.000 Euros - International Business and Travel Magazines - 5.000 Euros - gratuities‚ bonuses‚ room upgrades‚ trainings II. Relation to Corporate Goals Our hotel is not
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strategies of the company with the following brands: Marriott Hotels & Resorts and Courtyard by Marriott in the same marketplace‚ Asia-Pacific. As the fast expansion in economy of Asia-Pacific‚ the hospitality industry has a bright perspective in this region. Especially in China‚ the hospitality industry during the past 30 years is a prime example of how the nation’s economy has also sharply developed. In recent years many big hotel chains became aware that seizing the market in Asia-Pacific is
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EXECUTIVE SUMMARY This report is a financial analysis of the NH Hoteles hotel company from the viewpoint of financial analysts wishing to purchase shares in the hospitability-leisure business. Along with NH Hoteles‚ we chose two American hotel chains‚ Hilton and Marriott‚ and one European chain‚ Accor as industry alternatives Our conclusions follow: ·The global travel industry has bottomed out since the dreadful years of 2001 and 2002 and is improving. ·NH Hoteles financial rations do not show
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