Executive Summary This project is based on P&G.. We have restricted the study to the company’s operations in china. China is the largest emerging commodity market in the world; We effort to apply marketing concepts such as internal and external’s macro & micro environmental factors‚ SWOT Analysis‚ Product Line Cycle‚ Five Forces and Marketing Mix etc to P&G with china‚ so as to understand these concepts and strategies better when applied to a real life scenario. Marketing environment
Premium Marketing Brand Economy of the People's Republic of China
NIVEA: MANAGING A MULTI-CATEGORY BRAND1 BACKGROUND As 2005 drew to a close‚ executives at Beiersdorf’s (BDF) Cosmed division reflected on the growth of their Nivea brand over the last decade and a half. Nivea‚ the largest cosmetics brand in the world‚ had successfully defended its position during intense competition in its major European markets. Additionally‚ the company had expanded into many new markets in South and Latin America‚ Eastern Europe‚ and Asia. Nivea had created a number of new sub-brands
Premium Advertising Branding Brand management
J.C.Penny’s Strategic Business Analysis | July 16 2013 | Business Analysis 4380 | Case study J.C.Penny’s Co.Inc | Table of contents Executive Summary 3 Company Overview 7 * information Fact Table 7 * History 8 * Mission Statement 12 * Awards 13 Internal Analysis 16 Financial Analysis 16 * Liquidity Analysis 18 * Profitability Analysis 23 * Capital Structure Analysis 38
Premium Financial ratios J. C. Penney Rite Aid
Saurashtra University Re – Accredited Grade ‘B’ by NAAC (CGPA 2.93) Vaishnani Haresh B.‚ 2011‚ Effects of Sales Promotions on Consumer Preferences and Brand Equity Perception: with specific reference to FMCG Products‚ thesis PhD‚ Saurashtra University http://etheses.saurashtrauniversity.edu/id/eprint/63 Copyright and moral rights for this thesis are retained by the author A copy can be downloaded for personal non-commercial research or study‚ without prior permission or charge. This
Premium Fast moving consumer goods Brand Statistical tests
Y. Wang‚ K.L. Wang‚ J. T. Yao‚ Marketing mixes for digital products: a study of the marketspaces in China‚ International Journal of Technology Marketing‚ 4(1):15-42‚ 2009. Marketing mixes for digital products: A study of marketspaces in China Y. Wang* Management School Xi’an JiaoTong University Xi’an‚ Shaanxi‚ P.R. China and Management School Xi’an Polytechnic University‚ Xi’an‚ Shaanxi‚ P.R. China E-mail: wy0179wang@163.com *Corresponding author K.L. Wang Management School‚ Xi’an JiaoTong University
Premium Marketing
George S. Day & Robin Wensley Assessing Advantage: A Framework for Diagnosing Competitive Superiority Strategy is about seeking new edges in a market while slowing the erosion of present advantages. Effective strategy nnoves are grounded in valid and insightful monitoring of the current competitive position coupled with evidence that reveals the skiHs and resources affording the most leverage on future cost and differentiation advantages. Too often the available measures and methods do not satisfy
Premium Marketing Strategic management
Key Words: Brand Extension‚ Expansion into New Geographies. Brand Culture‚ Brand Symbols‚ Semiotics Analysis. Study of ‘Disney’: Strategies and factors that helped build the iconic brand. Group 7 Archana Menon 2008 09 A Chandan Pansari 2008 12 A Ranjani Mani 2008 43 A Sumita Das 2008 55 A INDEX Introduction ..........................................................................................................................4 Licensing ..............................................
Premium The Walt Disney Company Walt Disney Parks and Resorts
CHAPTER ONE 1.0 INTRODUCTION This chapter entails the background‚ the statement of the problem‚ objective of the study research questions‚ the significance of the study‚ the limitation of the study and the scope of the study. 1.1 Background of the Study (Levy and Weitz 2009) defines that “retailer” is a business that sells products and/or services to consumers for their personal or family use. Retailers are the final business in a supply chain that links manufacture to consumers. According
Premium Marketing Pricing
SCHOOL OF HOSPITALITY‚ TOURISM & CULINARY ART DIPLOMA IN INTERNATIONAL HOTEL & TOURISM MANAGEMENT FINANCIAL MANAGEMENT I BC 008 GROUP ASSIGNMENT TAN HANN LUN 54311 CIA SIN YIN 54015 SAIM SHIN YEE 53845 LAW JIA HUI 53962 LEOW SIEW MUN 53569 HENG LUAN SIANG 54283 DATE OF SUBMISSION 25TH OCTOBER 2010 LECTURER MR ROMZEE ACKNOWLEDGEMENT First and foremost‚ we as a team would like to thank Mr Romzee‚ who is our Financial Management I subject’s
Premium Car wash Sales
e-Promotional strategies in the selected Retail Outlets_____________ e-PROMOTIONAL STRATEGIES IN SELECT RETAIL OUTLETS IN BANGALORE A DISSERTATION SUBMITTED IN PARTIAL FULFILMENT OF THE REQUIREMENT FOR THE AWARD OF MBA DEGREE OF BANGALORE UNIVERSITY BY Gaurav Sharma (Reg no: 05XQCM6025) Under the guidance and supervision Of Dr. K.V.Prabhakar Senior Professor M P Birla Institute of Management Bangalore M P BIRLA INSTITUTE OF MANAGEMENT (Associate Bharatiya Vidya Bhavan) BANGALORE MAY 2007
Free Shopping mall Retailing