International Journal of Retail & Distribution Management Emerald Article: The efficacy of sales promotions in UK supermarkets: a consumer view D.C. Gilbert‚ N. Jackaria Article information: To cite this document: D.C. Gilbert‚ N. Jackaria‚ (2002)‚"The efficacy of sales promotions in UK supermarkets: a consumer view"‚ International Journal of Retail & Distribution Management‚ Vol. 30 Iss: 6 pp. 315 - 322 Permanent link to this document: http://dx.doi.org/10.1108/09590550210429522 Downloaded
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SOCIO-ECONOMIC AND DEMOGRAPHIC FEATURES OF KIDNAPPING IN NIGERIA: AN ANALYTICAL STUDY Abstract This study analyzed and reviewed the Nigerian print media coverage of kidnapping cases between 2005 and 2011. The focus of the study was to determine socio-economic and demographic features of kidnapping in Nigeria. Content analysis was adopted for the study as well as use of frequency tables for analysis of data. Anomie theory of crime based on Robert K. Merton’s analysis of Durkheim’s theory provided
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The personalised marketplace: beyond the 4Ps Ronald E. Goldsmith Professor of Marketing‚ College of Business‚ Florida State University‚ Tallahasee‚ Florida‚ USA Keywords At the heart of most presentations of marketing management lies the time-honored concept of the 4Ps ± product‚ price‚ promotion‚ and place ± the Marketing Mix ± that Abstract summarise key decision responsibilities of Theories of marketing management and strategy need to evolve marketing managers (e.g. McDonald and and change
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EVENTS AND EVENT MARKETING GUIDE Events are about excitement‚ creativity‚ enthusiasm‚ and the generation of experiences and memories. Special events are strategic in building brand awareness‚ creating excitement‚ and developing tactical alliances in a marketing program. Events should be worthwhile to attract attendance and involvement. Strategic Event Marketing: is about reducing the risk of a negative outcome through the application of marketing methods‚ or by using marketing intelligence
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Top of Form Effectiveness of sales promotional tools in Malaysia: the case of low involvement products. Subject: Sales promotions (Analysis) Author: Ndubisi‚ Nelson Oly Pub Date: 07/01/2006 Publication: Name: Academy of Marketing Studies Journal Publisher: The DreamCatchers Group‚ LLC Audience: Academic Format: Magazine/Journal Subject: Business‚ general Copyright: COPYRIGHT 2006 The DreamCatchers Group‚ LLC ISSN: 1095-6298 Issue: Date: July‚ 2006 Source Volume: 10 Source Issue: 2 Product: Product Code: 9914350
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Procter & Gamble Company (A) In November 1981‚ Mr. Chris Wright‚ Associate Advertising Manager of the Packaged Soap & Detergent Division (PS&D) of the Procter & Gamble Co. (P&G) was evaluating how the division could increase volume of its light-duty liquid detergents (LDLs). 1 The excellent growth of Dawn dishwashing liquid since its national introduction in 1976 meant that P&G now manufactured and sold three leading LDL brands‚ holding a 42% share (by weight) of the industry’s $850 million in factory
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Chapter 1 Introduction 1.1 Background of the Study The Philippine’s economy has started to recover from the global economic recession of 2008-2009. High government spending to stimulate the economy has improved conditions temporarily but in turn has created a large budget gap. The Philippines has one of the highest drug prices in the world. Changes brought about by the controversial Cheaper Medicine Act have impacted the Philippines pharmaceutical market‚ whereby 200
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3Chapter Three Project Part 3.1 Job Descriptions: I have been assigned as an intern at Golden Home Design and Development Ltd for 8 weeks to fulfill my academic requirement of Bachelors of Business Administration (BBA) degree. The duration of my Internship program was 8 weeks which started on December 1‚ 2015 and finished on January 31‚ 2015. In my internship period I have worked on Sales & marketing department. Now I am going to discuss different aspects of my experience and learning about
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Final Exam Study Sheet Marketing 420 Chapter 9 Question 1 0 out of 0.5 points Many service providers are offering blockers that greatly reduce an advertiser’s ability to get these types of advertisements onto a users screen. Answer Selected Answer: [None Given] Correct Answer: popups. Question 2 0 out of 0.5 points Which of the following is (are) true of click fraud? Answer Selected Answer: [None Given] Correct Answer: Not only is it annoying and costly‚ it is
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Top 10 Global Consumer Trends For 2015 1:47pm 78 80 60 F 1:47pm 78 F 80 60 1:47pm 78 F 80 60 Not to be distributed without permission. TOP 10 GLOBAL CONSUMER TRENDS FOR 2015 Daphne Kasriel-Alexander Consumer Trends Consultant‚ UK CONNECT WITH US © EUROMONITOR INTE R N AT ION A L Consumption in 2015 is increasingly being driven by the heart: consumers are making choices defined by their positive impact on the world and community through cause-linked buying‚ the thriving “sharing economy”
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