February 2011 Master of Business Administration - MBA Semester 2 MB0046 – Marketing Management - 4 Credits Assignment Set- 1 (60 Marks) Note: Each question carries 10 Marks. Answer all the questions. Q.1 What is Marketing Information System? Explain its characteristics‚ benefits and information types. (10 marks) Q.2 a. Examine how a firm’s macro environment operates. (5 marks) b. Mention the key points in Psychoanalytic model of consumer behaviour. (5 marks) Q.3 Explain the key roles
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A Report on the Principles of Marketing Orientation Executive Summary This report aims to outline the principles of Market Orientation and define the way in which a business unit within Experian (SME) applies these principles to its own marketing strategies. Through reviewing existing market orientation research and the dimensions within market orientation‚ customer orientation‚ competitor orientation and interfunctional co-ordination‚ the report will identify whether
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Professor Ted Framan Lowes uses several resources for information to help build their marketing decision support system and its customer relationship management. Market research technology is a big benefit for making marketing decision. The use of powerful software tools and online technologies bring research to any level in the organization (Johnson & Marshall‚ 2010 p.139). One source of marketing research that Lowes uses is online surveys. Lowes gives online surveys with chances of
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Marketing Marketing is the management process responsible for identifying‚ anticipating‚ and satisfying customer requirements profitably. Now let me introduce Nikon According to the camera’s function‚ price‚ Nikon’s production can be divided into 3 levels. The First level is high-end camera‚ including high-end digital SLR cameras‚ film SLR cameras and some camera accessories‚ such as FX‚ CX format lenses and flashlight. Not only they are advance in technology‚ but also they have amazing price
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The Hong Kong Polytechnic University MM2711 Introduction to Marketing Individual Assignment on Marketing Ethics Student Name: Ching Hong Yan‚ Shirley Student ID: 12082678D Study Programme: BBA (Financial Services) Year 1 Tutorial Group: TUT004 (Wed 13:30) Introduction In recent years‚ marketing ethics has been much more in our concerns as the marketing activities often create some ethical dilemmas due to the conflicts of interests. With the assistance of moral principles and values
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Between a Marketing Mix & a Promotional Mix A marketing mix and a promotional mix have differences‚ and are both important to your business. In order to successfully grow your business‚ you will need to market it. Marketing helps attract new customers and keeps customers coming back for repeat business. When you identify your marketing mix‚ it helps you determine how to satisfy your customers‚ while the promotional mix focuses on direct customer interaction. Marketing Mix The marketing mix is a
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Concentrates‚ Cape Malay Beef Curry‚ Chicken Wings‚ Jalapeno and Chili-Cheese Nuggets‚ Chinese BBQ Pork‚ Onion Rings..the list goes on and on. McCain has a menu selection for every course of every meal. We sell our products in more than 160 countries around the globe to both retail outlets and foodservice operators. Being frozen fresh is an additional advantage of our product line. Freezing preserves nutrient value‚ frozen food is safer than fresh or chilled as it inhibits bacterial growth
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Marketing The business that I choose is retail food industry/fast food chain business. For example‚ McDonald’s is my case study in this proposal. This fast food chain business began with Raymond Albert Kroc. Ray Kroc was the exclusive distributor of a milk shake maker called the Multi mixer. That time‚ Richard and Maurice two brothers were the owner of a brand and ran a burger restaurant in San Bernardino‚ California‚ in the 1950s. In 1955‚ Ray Kroc founded the brand’s Corporation and opened
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CASE STUDY 10H VIAGRA – AN OUTSTANDING GROWTH STRATEGY MARKETING STRATEGY Viagra is now virtually a household word. Perhaps not a word readily used in most households‚ whether or not it is present in the confines of the medicine cabinet or the sock drawer‚ but a word that is readily recognised and has developed a strong image very quickly. The little blue‚ diamond-shaped pill to cure impotence was always going to be what the pharmaceutical industry calls a ’blockbuster ’ drug.
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Basics of Marketing MN & A – 2 Source - http://www.mplans.com/used_sports_gear_retail_marketing_plan/executive_summary_fc.php Used Sports Gear Retail Marketing Plan Nine Lives Outdoor Gear Consignment Shop Executive Summary Nine Lives--An Outdoor Clothing & Gear Consignment Store is a business in Eugene‚ Oregon. Nine Lives will be run by Jim Gearboy‚ a veteran of the outdoor industry. Jim is very familiar with the outdoor community in Eugene and has leveraged his regionally-specific
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