MO358 Strategic Supply Chain Management Global Sourcing- Benefits and challenges for H&M Northumbria University‚ UK Abstract Global sourcing is a technique of strategic sourcing in the global strategy‚ which is an effective approach as a part of organization’s procurement section. The objective of global sourcing is to develop global efficiencies in the delivery of a product or service for the firms achieving a sustainable competitive advantage and this is an important weapon have been
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Based on the BCG portfolio analysis‚ products in low-growth markets that have received heavy investments and now have excess resources to spin off are: Student Response Correct Answer Feedback A. stars. B. cash cows. C. question marks. D. dogs. E. a combination of question mark and dog categories. General Feedback: Cash cows are in the low-growth markets but are high market share products. Score: 0/2 Which of the following is NOT one of the four major growth strategies
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TOPIC: CAPITAL BUDGETING IN MNC’s INDEX 1. Meaning of Capital Budgeting …………………. 3 2. Nature of Capital Budgeting …………………….3 3. Procedure of Capital Budgeting………………….3 4. Significance of Capital Budgeting ………………5 5. Basics of Capital Budgeting……………………..6 6. Alternative Capital Budgeting Framework……....8 7. Issues in Foreign
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International Marketing Study Notes Lesson 1 Globalization- the increased mobility of goods‚ services‚ labour‚ technology‚ and capital throughout the world International Marketing is the activity‚ set of institutions‚ and processes for creating‚ communicating‚ delivering and exchanging offerings that have value for customers‚ clients‚ partners and society at large Uncontrollable elements competition legal restraints government controls weather fickle consumers Controllable elements
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2010- section- A * WHAT IS E-MARKETING? Electronic marketing refers to the application of marketing principles and techniques via electronic media and more specifically the Internet. The terms eMarketing‚ Internet marketing and online marketing‚ are frequently interchanged‚ and can often be considered synonymous. E-Marketing is the process of marketing a brand using the Internet. It includes both direct response marketing and indirect marketing elements and uses a range of technologies to
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ADM 2320 Exam Chapter 9 Dove Example Brand extension from soap bar to multiple personal care areas Brand image always associated with moisture / mildness Brand promise: mildness and moisturization Complexity of Products What Makes a Brand? Value of Branding for the Customer and the Marketer Branding Overview Brand equity is an important concept that can both help and hinder. For example‚ customers dislike some brands because of the firm’s actions or their negative perceptions
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CHAPTER 7 7.1 When exporting indirectly‚ is it better to use a merchant or an agent in the export marketing channel? Explain. When exporting indirectly‚ whether it is better to use a merchant or an agent when exporting depends on the objectives and needs of the exporter. A merchant takes title to the goods and assumes most of the risk. In return for this‚ the merchant consumes a greater share of the return‚ receiving a greater share of the producer’s profit margin. This can be justified for a producer
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Chapter 8: Strategy Formulation and Implementation Learning Objectives and Chapter Summary 1. DISCUSS the meaning‚ needs‚ benefits‚ and approaches of the strategic planning process for today’s MNC. There is a growing need for strategic management among MNC’s. Some of the primary reasons include: foreign direct investment is increasing‚ planning is needed to coordinate and integrate increasingly diverse operations via an overall focus‚ and emerging international challenges require strategic planning
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Marketing: the process of planning and executing of a product‚ its pricing‚ its promotion‚ and its distribution. In addition marketing attempts to manage customer relationships in ways that benefit the organization and its stakeholders. Marketing creates UTILITY (want-satisfying power of a good or service) through the exchange process. Time Utility – Availability of goods and services when people want them. Place Utility – Availability of goods and services at convenient locations. Ownership Utility
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Lecture 1 – Multinational Financial Management: An Overview Review goals of multinational corporations (MNCs) and conflicts with those goals. Describe the key theories that justify international business. To explain the common methods used to conduct international business. Multinational Corporations Goal of the MNC – maximize shareholder wealth Conflicts against this goal Agency problems – managers act in their own interest
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