EXECUTIVE SUMMARY AllStar brand is one of the leading manufacturers of packaged goods throughout the world. In our North American over-the-counter pharmaceutical division the product AllRound has proven to be a successful market leader in the cold‚ cough‚ allergy‚ and flu market. This marketing plan highlights the current success‚ competition‚ and strategy for AllRound to gain a larger market share in the OTC market. AllRound is the ideal product on which to focus our marketing attention because
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current perception of her illness and how it affects her ‘Activities of daily living’ “What concerns do you have about your cough?” “Is your cough affecting your day to day activities? “How has it been having to deal with this cough?” “What do you think it means?” Rationale: These open-ended questions are simple and will allow Ms. Jones to share her understanding of her cough. This will also give her the opportunity to share any concerns she has related to the effect it has on her daily activities
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connected by ducts in the throat. B) What is a cough reflex? Describe the process that Cari’s respiratory system is using to clear her lungs by coughing? A cough reflex has both sensory (afferent) and motor (efferent) components. Pulmonary irritant receptors (cough receptors) in the epithelium of the respiratory tract are sensitive to both mechanical and chemical stimuli. Stimulation of the cough receptors by dust or other foreign particles produces a cough‚ which is necessary to remove the foreign material
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and Foundas (1997) reviewed literature from Linden‚ Kuhlemeier‚ and Patterson (1993) and examined signs of aspiration‚ but specifically six risk factors‚ including dysphonia‚ dysarthria‚ abnormal gag reflex‚ abnormal volitional cough‚ voice change after swallow‚ and cough after swallow. They then designed their study in an attempt to link the six signs of aspiration to the diagnosis and severity of dysphagia. The purpose of the study was to determine whether the six risk factors approximated the
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father has a cough that is continuously getting worse. The cough is a symbol of death in my mind. The father chooses to ignore the signs that death may be closer than it seems by ignoring the cough and acting as if the son cannot hear it. The father pretends that the cough entirely isn’t there. The son on the other hand‚ sees how the cough is affecting his father. He worries about him and his health when he hears him coughing throughout the day and at night. The son sees that the cough isn’t invisible
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H20(good w/COPD)-Lorabid PHARYNGITIS/TONSILITIS Amoxicillin 500MG TID #30 Ceclor 250-500mg qid #40 EES 400 tid #30 w/food STREP Cefzil 500mg/day #10- Ceftin 250 0r 500mg bid #20- Lorabid 200mg bid #20- Pen VK 500mg qid #40- PCN G 1.2 million u IM COUGH
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ask Patient: Are you having any difficulty with breathing now? Are you having any shortness of breath? How long have you had a cough? Describe your cough. Are you bringing up any phlegm? If yes‚ what is the color? Does it hurt to cough? What would you rate the pain on a scale between 1 and 10 with 10 being the worst? Is there anything that relieves the cough or pain? Have you had any difficulty sleeping at night due to your coughing? Has anyone in your household been sick recently? Have
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thrombolytics Heart Murmur caused by blood flowing through healthy valves in a healthy heart and do not require treatment Skin that appears blue‚ especially on your fingertips and lips Swelling or sudden weight gain Shortness of breath Chronic cough Enlarged liver RESPIRATORY DISEASES Name of Disease Cause Symptoms Cure/Treatment/ Prevention Asthma It isn’t clear why some people get asthma and others don’t‚ but it’s probably due to a combination
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Together with his employees‚ he starts developing a series of herb drop specialties that are sold around the region. In 1940‚ Emil Richterich first creates the famous Ricola herb mixture for the Swiss Original herb cough drop still in production today. The unique square-shaped herb cough drop and well-balanced taste of natural medicinal herbs becomes the iconic product that is responsible for the global success of Ricola Ltd. Ricola expands its distribution worldwide during the 1970s. Asian markets
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cause of a respiratory infection such as the common cold or influenza (flu). 90% of flu is caused by viruses and 10% is caused by bacteria. Chronic bronchitis is a type of obstructive pulmonary disease‚ is characterized by the presence of an active cough that lasts for 3 months per year or more. Chronic bronchitis is caused due to continues injury to the airways for example the smoking of cigarettes‚ air pollution‚ etc. Chronic bronchitis is caused by inflammation and swelling to the bronchial epithellium
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