* * * * RELAUNCHING COSTA CRUISE LINE BY: MARKETING MASTERMINDS * * * TIFFANY WINBUSH * INTEGRATED MARKETING COMMUNICATIONS PLAN * CRISTINA FRANCO JIGME SANGMO CHARLOTTE PERNY NFAMARA CEESAY AIMEE SIMEON * * * * * * * * RELAUNCHING COSTA CRUISE LINE * Executive Summary: * The plan described below its an Integrated Marketing Communications plan designed for Costa Cruise Lines by Marketing Masterminds. The
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I&CT Costa & Ibero deiaco@costa.it Costa & Ibero Corporate I&CT 0 Company Overview Costa Cruises is Italy’s largest tourism group and Europe’s no. 1 cruise company. More than 60 years of history (1948). 14 ships carrying about 40‚000 Total Guests: the largest fleet in Europe. A new 132‚500-ton ship‚ the largest Italian passenger ship‚ will delivered in October 2014. Costa fleet will reach 15 ships and a capacity of about 45‚000 Total Guests. Two additional brands in the Costa Crociere
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Health Cruises Homework 1. What is the minimum number of passengers Health Cruises must sign up by November 20th to break even? *Fixed costs = $220‚000 (Ship rental and crew) + $65‚000(initial advertisement expense) +$10‚000(administrative expense) = $295000 *Contribution per unit = $1500 -$200 = $1300 *Breakeven point (in units)= 295000/1300 = 226.92 : At least 227 passengers should sign up for Health Cruises by November 20th.
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large share of the industry’s output or sales‚ it is a consolidated industry. The type of competition in fragmented industries is generally very different from that in consolidated industries. A consolidated (concentrated) industry‚ like the cruise industry‚ typically has a more attractive industry structure‚ though the nature and extent of competition in consolidated industries is hard to predict. Such industries typically exhibit high entry barriers‚ differentiated products‚ established brand
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Health Cruises‚ Inc. Health Cruises‚ Inc. packages cruises to Caribbean islands such as Martinique and the Bahamas. Like conventional cruises‚ the packages are designed to be fun. But the cruise is structured to help participants become healthier by breaking old habits‚ such as smoking and overeating. The Miami-based firm was conceived by Susan Isom‚ 30‚ a self-styled innovator and entrepreneur. Prior to this venture‚ she had spent several years in North Carolina promoting a behavior-modification
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Costa Rica Known for it’s natural beauty and gracious people is a small country located in Central America. Located between the countries of Nicaragua and Panama‚ bordered by both the Pacific Ocean and Caribbean Sea is a true gem‚ the Republic of Costa Rica. Located ten degrees north of the equator Costa Rica is in the tropics and even though it is a small country it has a very diverse landscape and a variety of weather as well. One unusual aspect of Costa Rica is that the country has no army
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Nolan 1 Katelyn Nolan Mrs. Carmadelle Current Event September 7‚ 2014 American charged in husband’s Costa Rica death: Experts question case " I chose to write about an interesting current event in Costa Rica‚ an American woman‚ Ann Bender‚ was charged in the death of her husband‚ John Bender‚ on January 8‚ 2010‚ in their Costa Rican jungle compound. The couple had moved to there ten years prior to 2000. The husband‚ John Bender was 45 years old. He made millions of dollars in the stock
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Administration North American Cruise Statistical Snapshot‚ 2011 Office of Policy and Plans For additional information about the Office of Policy and Plans and its products and services‚ contact: Information Service Phone: 202-366-2278 Fax: 202-366-7403 Email: data.marad@dot.gov Mail: Office of Policy and Plans Maritime Administration U.S. Department of Transportation 1200 New Jersey Ave. S.E. Washington‚ D.C. 20590 March 2012 eee North American Cruise Statistical Snapshot
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Costa Rica From Wikipedia‚ the free encyclopedia For cities in other countries‚ see Costa Rica‚ Sinaloa and Costa Rica‚ Mato Grosso do Sul. Republic of Costa Rica República de Costa Rica (Spanish) Flag Coat of arms Anthem: "Noble patria‚ tu hermosa bandera" (Spanish) "Noble homeland‚ your beautiful flag" Capital and largest city San José 9°56′N 84°5′W Official languages Spanish Recognised regional languages • Mekatelyu • Bribri Ethnic groups(2011[1]) • 65
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Costa Rica Costa Rica is a peaceful Central American country fronting both the Atlantic and Pacific Oceans. It has almost 4 million residents‚ a stable democratic government‚ no army‚ and is host to Central America ’s largest hi-tech community‚ including the Latin American Headquarters of Microsoft and one of Intel ’s most modern chip fabrication plants. Many major US high-tech corporations maintain offices or branches in Costa Rica including IBM‚ Oracle‚ Dell‚ Apple‚ Compaq‚ Cisco‚ and others
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