Definition of marketing: 2 Creating value for customers; 2 Building a strong customer relationship; and 2 Capturing value from the customers for the organization. 2 Marketing orientation of Costa coffee 2 Defination: 2 Principles of marketing 3 Assessment on the benefits of marketing orientation for Costa coffee 3 Understanding customers’ needs and wants: 4 Communicating effectively with customers’: 5 Keeping ahead of compitition: 5 Utilizing new technology: 6 Base of segmenting a market: 7 Geographical
Premium Marketing
Introduction A & B Restaurant originally started in Louisville‚ KY and actually was a restaurant that only served soup. Now in its third generation of family ownership‚ A & B Restaurant has twenty-eight locations across the country and now serves sandwiches as well for its customers. The restaurant is geared towards families‚ but we would like to create a menu that is more diverse to create a broader target market. The restaurant is currently open for lunch from 10am to 8pm. The
Premium Fast food restaurant Fast food Management
Starbucks vs. Peet’s Coffee & Tea If someone claims they are a coffee drinker and go to Starbucks every morning‚ chances are they do not know much about coffee and they are more likely to get an espresso drink rather than a cup of coffee. Why? Because Starbucks is not known or praised for their coffee like they use to be. Their signature trademark is their latte macchiato’s‚ caramel frappucino’s‚ and random coffee themed objects and items that have turned this once original coffee shop‚ more into an
Premium Starbucks Coffee
"Coffee‚ Tea‚ or Opium?" In "Coffee‚ Tea‚ or Opium‚" the authors main point is that even at this point in history some rulers felt that drug importation throughout other countries was immoral for their economic and social status. China’s commissioner for foreign trade‚ Lin Zexu wanted to stop the illegal importation of opium into his country. Lin saw that the opium trade was damaging the publics health and was bleeding China of its wealth. The emperor of Manchu had given Lin extensive power and
Premium Opium Drug addiction Heroin
Cost Accounting – Classification of costs Cost accounting refers to a process of accumulating‚ recording‚ classifying and analyzing all costs incurred at various levels of production. The purpose of cost accounting is manifold. It provides a final selling price‚ suggests the best possible course of action where maximum savings are possible and a strategy for future. Cost accounting is also constructive in comparing the input and output results that ultimately aids the management to arrive at a financial
Premium Costs Cost
Cost reduction Generally defined as the act of cutting costs to improve profitability. Cost reduction‚ should therefore‚ not be confused with cost saving and cost control. Cost saving could be a temporary affair and may be at the cost of quality. Cost reduction implies the retention of essential characteristics and quality of the product and thus it must be confined to permanent and genuine savings in the costs of manufacture‚ administration‚ distribution and selling‚ brought about by elimination
Premium Supply chain management Costs Cost
Topic 6: Management Accounting and Cost Case: Shelter Partnership a. My main learning outcomes from Topic 6 and the Case Study; 1) Firstly‚ I realize management accounting has much to offer. Somehow I can handle physics but not accounting. Now thanks to this course I can appreciate and make sense of it. The bit that really caught my attention was seeing how management accounting can be really useful for business planning‚ cost management‚ budgeting and performance measurement. It offers
Premium Cost Cost accounting Costs
successful cost reduction programmes In the current economic climate‚ most organisations must face up to a prolonged period of extreme competition and funding restrictions. This is particularly the case if the past few years have been focused on growth‚ service improvement or reorganisation (i.e. cost efficiency has not been a recent priority). Such pressures require an approach that reduces costs in a strategic‚ disciplined‚ and sustainable manner - delivered at pace. In our view serious cost reduction
Premium Management Organization Strategic management
“Coffee‚ tea‚ or me?” You must have heard of this classic and unforgettable advertisement. Nowadays‚ people are tending to rely heavily on drinks that contain caffeine to keep themselves awake and work efficiently. On top of that‚ these drinks are easy to get and cost you not too much money‚ take convenient stores‚ for example. You can choose coffee‚ tea‚ or milk to go with your breakfast at an acceptable price. That is the reason why besides office workers‚ there are more and more students choosing
Premium Coffee Caffeine Tea
40‚000 | | 100‚000 | | 404 | | | | 20‚000 | 20‚000 | 40‚000 | | 405 | | | | | 20‚000 | 20‚000 | | Total | 90‚000 | 120‚000 | 90‚000 | 60‚000 | 40‚000 | 400‚000 | 2 Physical Measures Method | Produced | Proportion | Joint Cost Allocation | Unit Cost | 401 | 90‚000 | (90‚000/400‚000)0.225 or 22.5% | (200‚000 x 0.225)45‚000 | (45‚000/90‚000)0.5 | 402 | 120‚000 | (120‚000/400‚000)0.3 or 30% | (200‚000 x 0.3)60‚000 | (60‚000/120‚000)0.5 | 403 | 90‚000 | (90‚000/400‚000)0.225 or 22.5%
Premium Costs Variable cost