to discover the real nature of the problem and to suggest new possible solutions or new ideas. a. Exploratory- it eliminates what doesn’t work‚ but creates questions about possible solutions * A food manufacturer wants to know the demographics of people who purchase organic foods. b. Descriptive- Illistrates users of a specific product * A firm is considering hiring American celebrity Paris Hilton to endorse its products. c. Casual- using celebrity as a effect
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Miley Cyrus seductively poses on the cover of Cosmopolitan magazine‚ wearing Mac Lipstick‚ she captures the consumers attention instantaneously. The use of controversial images to promote interest successfully peddles products because the current era of pop culture. Due to the recent rise of social media‚ consumers have the ability to track or “follow” their idols. Producers use idols tactfully to incorporate their products into popular social networks like Instagram. Subliminal messaging is an old
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Fact Finding – Instyle magazine Instyle is a women’s fashion magazine originally launched in the United State by Time Warner Inc. The magazine issues monthly‚ providing photographs and articles about fashion‚ beauty‚ lifestyle‚ and celebrity styles to readers. (http://www.instylemag.com.au/about.asp) After 18 years development‚ Instyle becomes an international brand that has editions in seventeen countries. The brand has five extensions – the InStyle website‚ InStyle Weddings‚ InStyle Hair‚ InStyle Makeovers
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SEX! Many magazines‚ such as Cosmopolitan and Maxim‚ use sex and sex appeal in order to sell their magazines. These are two very different magazines that cater to different audiences. While flipping through each‚ an individual would notice that the articles are written differently‚ the styles of each are completely opposite‚ even the advertisements are dissimilar. In each magazine‚ there are several ads depicting the same product‚ but being sold in two totally different ways. An ad for Skyy Vodka
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Assignment April 17‚ 2012 There are many different magazines targeted toward different groups of people. Women’s magazines‚ such as Cosmopolitan‚ direct many of their articles towards dating life‚ body image‚ and sex advice. Men’s Health‚ a magazine for men‚ is also a magazine that’s articles are directly oriented towards dating‚ sex and body image. The growing impact of pop culture is directly effecting what we read in magazines. The cover of Men’s Health uses red‚ white‚ grey‚ and
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Outline and evaluate the view that youth culture is created by the economy (33) Youth culture is the way in which youths behave and act in society. It is the stereotypical behaviour and look that people decide to link with teenagers. Youth culture is created by many different things in society one of which is the economy. The economy has a huge influence on the creation of youth culture. It benefits majorly from the youth being better educated and more mature‚ due to this the school leaving age
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Victoria’s Secret PINK Brand Advertising Plan Company Background: One would be hard-pressed to find a consumer not familiar with the women’s apparel and lingerie empire that is Victoria’s Secret. The brand is more than just a clothing line; it has become a national phenomena. Every year‚ over 10 million viewers tune in to watch the Victoria’s Secret fashion show – an annual runaway show of the brand’s latest styles modeled by the beloved Angels (CBS News). In a day and age of severely
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many other products on the shelves. Our target audience is teenagers through early thirty year old‚ middle class women who are looking for radiant‚ clear skin at an affordable price. The best way to market to these women is through the internet and magazines. Glow skin cream is different than other skin creams on the market for many reasons: After just one week of use your skin will look and feel healthier‚ more radiant‚ it provides light-weight coverage‚ hydrates and smoothens skin‚ visibly reduces
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The Real Truth Behind Ads We all have looked through a magazine at least once in our lives. Advertising is all around us‚ everywhere we go and basically everything we see has some type of ad on it. As women‚ advertising tells us everything we need to know; we need to be perfect‚ have the best body‚ best hair and make sure we can look as young as possible for as long as we can. Advertising puts this image of women as being perfect‚ when in reality we are not. We have flaws and not all of us can
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Being Send Cosmopolitan Magazine is a popular publication directed mainly toward young women. While this magazine does offer helpful beauty tips‚ relationship advice‚ and the newest information on health and fitness‚ it is important to point out that the majority of this publication is centered on sex tips‚ how to improve your appearance‚ understanding how a man thinks and figuring out what he wants out of a relationship and how to please him in the bedroom. Throughout this magazine there are images
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