THAILA ND Special Topic in Managerial Economics Outline • Thailand in Brief • Analysis Frameworks • • • • – SWOT Analysis – PEST Analysis Exclusive Interview: Thailand vs. Vietnam Investment Climate Business Implications Conclusion PART 1) THAILAND IN BRIEF THAILAND IN BRIEF • • • • • GDP Size (USD billions) 365.6 GDP PPP (% of world) = 0.78 GDP Per Capita (USD) = 5‚678 Population (millions) = 69.5 Setting: the center of the Indochina peninsula‚ Southeast Asia Comparing Thailand’s GDP
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Case7-2 Cosmetics Giants Segment the Global Cosmetics Market 7-13. How do women’s preferences for cosmetics and beauty care vary from country to country? Since women are influenced by its country’s culture or value imperceptibly‚ they hold different value of beauty. In China‚ women tend to be white and brighter which is associated with wealth. Since I’m Taiwanese‚ in my point‚ I think the values that we girls prefer our skin to be white is mostly influenced by the western culture and the mass
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BU 1008 Marketing Fundamental -Individual Assignment- (Powerbike in Thailand) Evelyn Powerbike in Thailand Powerbike is a local family enterprise in Thailand. Powerbike opened one-stop retailer bicycle in 2006 at Roi Et‚ Thailand. Roi Et is a city in north east part of Thailand. Powerbike sell a lot of kind of bike‚ and also the bike with a specialization function. Powerbike also provide for service and repairing for the bike. Furthermore
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Thailand is a country located at the center of the Indochina peninsula in Southeast Asia. CAPITAL: Bangkok Population: 67.091.089 people. Area: 513.115 km². Thailand is a country located at the centre of the Indochina peninsula in Southeast Asia. It is bordered: North by Burma and Laos‚ East by Laos and Cambodia‚ South by the Gulf of Thailand and Malaysia‚ West by the Andaman Sea and the southern extremity of Burma. [1] Thailand is the world’s 51st-largest country by total area. It
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the land is - high mountains with volcanic activities. There is randomly tornedos. Temp’ in rang of (21-32) Celsius (warm and moist). L’Oreal: * L’Oreal market share is 5% - with the brands of L’Oreal studio line‚ L’Oreal professional ‚ kerastase . * P&G and Unilever major market share with strong promotion. And in the mass market share the products: P&G -Palmolive (18.6)% head & shoulders (16.3)%‚ Unilever- sunslik (15.2)% * L’Oreal studio line- leading in hairstyling
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Thailand‚ a country located in the center of the Indochina peninsula currently boasts an unemployment rate of .7%. Thailand’s economy has slowly developed over time only to turn into one of the greater success stories. In the beginning stages of the countries growth‚ pre-1950‚ those heavily indebted might have sold themselves as slaves. As the country continued to grow they gained a boost once the Cold War took place. Soon after Thailand saw a huge change in its economy as international economics
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THAILAND There is never a dull day in Thailand. Whether it is the Songkran Festival or the first cool breeze of the winter season‚ there is always something to make you smile‚ laugh‚ cry or get excited about. Take the opportunity to view the destinations and see what hidden treasures await you. Thailand is a wondrous kingdom‚ featuring Buddhist temples‚ exotic wildlife‚ and spectacular islands. Along with a fascinating history and a unique culture that includes delectable Thai food and massage
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COSMETICS IMPORT AND EXPORT REPORT GTİP Code G.T.İ.P. Product Description 3303.00.10.00.00 Perfumes 3303.00.90.00.11 Colognes 3304.10.00.10.00 Lipsticks 3304.10.00.90.00 The Other 3304.20.00.00.00 Eye Make-up Products 3304.91.00.00.00 Powders 3304.99.00.10.00 Blushes 3304.99.00.90.11 Body Lotions 3304.99.00.90.12 Cold Cream 3305.10.00.00.00 Shampoos 3305.30.00.00.00 Hair Sprays 3305.90.90.00.11 Hair Colors 3306.10.00.00.00 Toothpastes 3307.10.00.10.00 Lotions 3307.10.00.90.11
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Regulatory issues/agencies All cosmetic products marketed in the USA must comply with the Federal Food‚ Drug and Cosmetic Act (FD&C Act)‚ the Fair Packaging and Labeling Act (FPLA) and the Food and Drug Administration (FDA). Adulterated or misbranded cosmetics cannot be distributed according to the FD&C Act (Cosmetic Handbook‚ 1992). Manufacturers are not required to test their products for safety though the FDA strongly encourages safety tests. If a claim cannot be adequately substantiated‚ the
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is top of the beauties and cosmetic company in the world include the Thailand which is the case study. Thailand have been characterized by excessive fixed assets investment‚ reckless borrowing‚ over ambitious local corporations and undisciplined financial institutions during the Asia crisis in 1997. L’Oreal Thailand consistently poor performance in the beauty industry such as low market share‚ sales and profitability. Chris Martin the managing director of L’Oreal Thailand was appointed in the year
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