Anheuscher Busch InBev Maastricht University | | | | School of Business & Economics | | | | Place & date: | Maastricht‚ 13.03.13 | | | | Name‚ initials: | S. Rufas‚ N. Kuhlmann‚ CC. Rutten | | For assessor only | | ID number: | I6050258‚ i6050247‚ i6047974 | | 1. Content | | Study: | International Business | | 2. Language structure | | Course code: | EBC1017 | | 3. Language accuracy | | Group number: | 13 | | 4. Language: Format & citing/referencing
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htm Principles of corporate rebranding Principles of corporate rebranding Bill Merrilees and Dale Miller Department of Marketing‚ Griffith University‚ Gold Coast‚ Australia Abstract Purpose – The paper aims to highlight the importance of corporate rebranding in branding practice‚ which is neglected in theoretical treatment‚ so an extended theory is to be developed. Design/methodology/approach – From the literature‚ the existing state of the theory of corporate rebranding is articulated
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Chapter 2 -CAPM: how risk affects return -Expected Return (on investment): mean value of its probability distribution of returns; greater the probability return will be below expected‚ greater the stand-alone risk -Risk Averse: he/she must be compensated for holding risky assets -Asset has 2 risk types: Diversifiable risk can be eliminated by diversification; market risk cannot be eliminated -Market risk measured by standard deviation of returns on portfolio consisting of all stocks -Relevant
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Corporate Branding and Globalization Introduction Globalization can be said to be an increasing pattern of worldwide interconnectivity that has led to a large number of contrasting perceptions emanating from cultural differences. With increasing globalization‚ the world appears to have become a much smaller place‚ resulting in the amalgamation of cultures as well as greater sensitivity towards cultural differences. There are varied kinds of differences relative to minority rights‚ religious
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CORPORATE SOCIAL RESPONSIBILITY (CSR) is a term describing a company’s obligation to be accountable to all of its stakeholder in all its operation and activities. Socially responsible companies consider the full scope of their impact on communities and the environment when making decisions‚ balancing the needs of stakeholder with their need to make profit. A company’s stakeholders are all those who are influenced by and can influence a company’s decisions and action‚ both locally and globally. Business
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Corporate culture is one of the main determinants of success or failure in a business development practice‚ because it largely determines how flexible‚ accepting of change and innovative a company tends to be. Fairfield-Sonn (2001: 36) provided a four-layer model of corporate culture that included cultural artefacts‚ cultural history‚ core ideology and core values that helps to quantify and describe the corporate culture of an organization. Thus‚ Tesco’s corporate culture can be determined from its
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CSR and corporate ethics Table of Contents Table of Contents 2 Introduction 3 Definition of Main Terms 3 Corporate Social Responsibility (CSR) 3 Corporate Ethics 4 Critical Arguments 5 Role of CSR in Travel and Tourism Industry 5 Role of Business Ethics in Travel and Tourism Industry 6 Benefits of Implementing CSR and business ethics in the tourism industry 6 Evaluation 7 The link of CSR and business Ethics in tourism industry
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A Sensitivity Analysis of Retailer Shelf Management Models NORM BORIN California Polytechnic State University PAUL FARRIS University of Virginia A shelf management model was developed to assist retailers with the decision of which products to stock and how much space to allocate to those products. Due to the non-linearities in the formulation a closedfotm solution is not possible. Borin‚ et al. develop a search heuristic based on simulated annealing and compare the solution against
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Corporation. I will outline key arguments and point out drawbacks of the two perspectives to clarify the underlying principles of business responsibility to society in theory and practice. These analyses will facilitate my recommendation of a mixture model of the two theories so that business not only obtain profits but also maintain sustainability development in the long term. 2. Review of the literature 2.1. Defining The academic literature has highlighted the lack of consensus and the prevailing
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Introduction (Corporate Social Responsibility and the impact it has on society at a global level is studied (discussed/investigated) as we look at whether current regulations are sufficient or mandatory regulations are required in order to sustain our environment in the future.) Since the 1990’s there has been an increasing trend for companies to provide information regarding the environmental implications of their operations (Gozali et al.‚ 2002). This has arisen due to the increasing importance
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