The current issue and full text archive of this journal is available at www.emeraldinsight.com/0309-0566.htm The effect of corporate branding dimensions on consumers’ product evaluation A cross-cultural analysis Nizar Souiden ´ Faculty of Business Administration‚ Laval University‚ Quebec‚ Canada Corporate branding dimensions 825 Received October 2004 Revised September 2005 Accepted January 2006 Norizan M. Kassim Department of Management and Marketing‚ College of Business and Economics
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Exploring Corporate Strategy CLASSIC CASE STUDIES Nokia: The Consumer Electronics Business Martin Lindell and Leif Melin The case describes the entry of the Finnish company‚ Nokia‚ into the consumer electronics market – resulting in a significant reorientation of the company. It describes the internationalisation of the Nokia Group from a Finnish company‚ to a Nordic company‚ to a European company and finally to a global player in world markets. The case raises three main questions. Why and how
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8 5.1 Stability Strategy 9 5.2 Defensive Strategy 9 6.0 Justification of Strategy 9 7.0 Conclusions 10 8.0 References 11 1.0 Executive Summary IOI Group is a company listed in Bursa Malaysia that business include palm oil plantation‚ properties and investment. mainly focusing IOI Group organization strategy is towards entering into globalization as every business is aiming to expanding. Certain corporate strategy components to be looked into
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VENTURE STRATEGY AND EXTERNAL VENTURE STRATEGY by: Mary Ynde O. Araño STATEGIC VARIATIONS EXPANSION INTERNAL EXTERNAL UNRELATED HORIZONTAL VERTICAL ACTIVE PASSIVE WHY VENTURE STRATEGIES? The most successful companies are those that have developed aggressive venture strategies and have made ventures critical components of their strategic and operating success. Venture strategy can be… • Internal venture strategy • External venture strategy INTERNAL VENTURE STRATEGY • A vehicle
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MKTG Kodak and Fujifilm The Economist had a great article detailing the difference between Kodak’s historic bankruptcy and Fujifilm’s equally remarkable success‚ in the last Kodak moment‚ and expanded on in Sharper focus. The two companies have much in common but eventually took different paths when digital photography came around. Kodak had dominated the photo film market for most of the 1900s until competitors like Fuji began taking market share from Kodak in 1984. Kodak ignored the new threats
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policies due to oil and toxic spills; Occasional refinery explosions; Corrosion in pipelines; Competition from Shell and Chevron Ceasing operations in a number of potential locations with their further re-branding (Conoco); Sale of corporate-owned stations; More than 5.000 shortages within coming months; $66‚71 per barrel creates considerable tensions for running oil business;
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McDonalds VS Starbucks in‚ E-commerce strategies‚ Service to accommodate the local Markets and Culture McDonalds Architectural Design of Stores According to USA Today article Mc Donald’s new design is turning heads. Before anyone able to get a peek at new store plans in Tampa‚ USA Today had the pleasure of analyzing it. In their opinion it set the tone for other locations currently established now. According to USA Today‚ McDonald’s wanted to go beyond making customer cozy but eliminate the
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George Eastman was one of the first to demonstrate the great convenience of dry plates to wet plates in 1878‚ making photography easier for all. Since that time‚ they have been great innovators in their section of the world‚ America. Moreover‚ a huge American Icon was born. In 1884‚ the business changed from a partnership to a company with 14 shareholders‚ Eastman Dry Plate and Film Company was formed. In 1885‚ Eastman American Film opened overseas in London England‚ and the start of innovative worldwide
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Assume the taxpayer is in the 28% marginal tax bracket for ordinary income and 15% for qualifying capital gains and dividends in all tax years. The selected investment will be liquidated at the end of five years. The alternatives are: Taxable Corporate Bond yielding 6% before tax‚ and the interest can be reinvested at 6% before tax. The taxable bond and reinvested earnings will accumulate at an after-tax rate of 4.32% [(1 – .28) × .06] to equal $12‚355 at the end of 5 years [$10‚000 × (1.0432)5
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SIBM Pune | Business Strategy Assignment-1 | Priyanka Pandit‚ Roll no-34131 | | Marketing-A | 2/16/2012 | Environment analysis and SWOT analysis for Aakash tablet and future strategies for Aakash tablet | The vendors for the Aakash tablet are Datawind and the development of the tablet was carried out by Datawind in association with IIT-Jodhpur (Rajasthan). SWOT analysis: Strengths: * It has powerful specifications and great features: * The phone display is very good
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