Contents 1. INTRODUCTION 2 2. IMPORTANCE OF CORPORATE SOCIAL RESPORNSIBILITY 2 3. COMPARSION OF CSR BETWEEN JOHN LEWIS AND M&S 2 4. CONCLUSION 2 5. REFERENCE SOURCES 2 6. BIBLIOGRAPHY 3 1. INTRODUCTION This assignment will primarily focus on Corporate Social Reporting which is also known as Corporate Social Responsibility (CSR). CSR is a report which illustrates company’s performances and commitments not only to stakeholders (customers‚ shareholders‚ employees‚ suppliers
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is CSR? To what extent is there a business case for CSR? A. What is CSR? Competition is becoming more and more fierce while the market is becoming globalization. With higher consumer sovereignty‚ customers are no longer satisfied with qualify products and good services. The society concerned more about the business ethic and environmental issues. Companies are expected to act virtuously nowadays. The ideas of Corporate Social Responsibility and Corporate Citizenship are spreading faster than ever
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SIXTH FRAMEWORK PROGRAMME PRIORITY 7 ‘Citizens and Governance in a Knowledge Based Society’ Understanding and Responding to Societal Demands on Corporate Responsibility (RESPONSE) Contract no.: PL 506462 Final Report DRAFT – Comments Welcome RESPONSE RESEARCH TEAM: Maurizio Zollo‚ INSEAD‚ Academic Director‚ MC chair Valeria Berchicci‚ INSEAD Adri Tolstrup‚ CBSc Lourdes Casanova‚ INSEAD‚ MC member Katrine Goul Dueholm ‚ CBS Donal Crilly‚ INSEAD
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having two layers surrounding the organizations which are general environment and task environment. General environment is widely dispersed and affects organizations indirectly. General environment are the factors and conditions (such as economic‚ social and demographic) that generally affect everyone in an industry or market in more or less similar manner. General environment represents the outer layer of the environment and will influenced the organization over time‚ but often is not involved in
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Investors and Analysts: Jackson Kelly T +01 404.676.7563 Media: Kent Landers T +01 404.676.2683 The Coca-Cola Company Global Public Affairs & Communications Department P.O. Box 1734 Atlanta‚ GA 30301 THE COCA-COLA COMPANY REPORTS THIRD QUARTER AND YEAR-TO-DATE 2012 RESULTS Strong 4% global volume growth in the third quarter with growth across every geographic operating group Worldwide brand Coca-Cola growth of 3% year-to-date Volume and value share gains continued in total nonalcoholic ready-to-drink
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a. Corporate Social Responsibility is a management concept whereby companies integrate social and environmental concerns in their business operations and interactions with their stakeholders. CSR is generally understood as being the way through which a company achieves a balance of economic‚ environmental and social imperatives (“Triple-Bottom-Line- Approach”)‚ while at the same time addressing the expectations of shareholders and stakeholders. In this sense it is important to draw a distinction
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Coca-Cola Market research Link to case study here Overview: a case study of the Coca-Cola portfolio of products and an examination of new product development. Learning objectives: ➢ to identify the existing portfolio of products owned by Coca-Cola ➢ to understand the type of market research undertaken by Coca-Cola ➢ to understand the Ansoff matrix in relation to Coca-Cola ➢ to examine new product development at Coca-Cola. Introduction (9 minutes) Introduce the lesson:
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altruistic measures? As it is the requirement and question in our topic. This report contains several parts. In the first part will be the brief introduction in Corporate Social Responsibility (CSR) and term of “GreenWashing”. The second heading will be explaining why companies engage and emphasis so much in Cooperate Social Responsibility (CSR). Followed by a brief discussion and in the last part some recommendations are given based on the analysis‚ followed by the conclusion of the report. References
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- PAGE 4-6 CHAPTER 2 INDUSTRY PROFILE - PAGE 7-11 CHAPTER 3 COMPANY PROFILE - PAGE 12-63 COCA-COLA COMPANY - PAGE 13-17 GLOBAL MARKET SHARE OF COCA-COLA - PAGE 17-18 TRENDS AND FORCES - PAGE 19-22 POTER’S FIVE FORCES - PAGE 22-29 PESTLE ANALYSIS - PAGE 29-33 SWOT ANALYSIS - PAGE 33-40 COCA-COLA INDIA - PAGE 41-42 PRODUCTS IN INDIA - PAGE 42-46 MARKETING MIX - PAGE 49-58 PESTLE ANALYSIS
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[pic] PROJECT REPORT ON SALES AND DISTRIBUTION OF COCA-COLA PRODUCTS ALONG WITH CHANNEL ACTIVATION IN AURANGABAD‚ MAHARASHTRA Acknowledgement I like to express my deep sense of gratitude to Mr. Sagar Tope; Sales Executive‚ Hindustan Coco-Cola Marketing Pvt. Ltd.‚ Aurangabad‚ who took special effort to guide me as and when who gave me this opportunity to undergo my Project with them. I take this opportunity to thank him
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