GHANA CHRISTIAN UNIVERSITY COLLEGE AMRAHIA‚ GHANA CORPORATE SOCIAL RESPONSIBILITY (CSR) OF ZAIN GHANA‚ A MARKETING STRATEGY FOR COMPETITIVE ADVANTAGE OR TRULY GIVING BACK TO THE SOCIETY: A CASE STUDY OF ZAIN’S SCHOOL BUILDING PROJECT AT ODUMASI-KROBO. YEBOAH-MANTEY EMMANUEL APRIL 2010 CORPORATE SOCIAL RESPONSIBILITY (CSR) OF ZAIN GHANA‚ A MARKETING STRATEGY FOR COMPETITIVE ADVANTAGE OR TRULY GIVING BACK TO THE SOCIETY: A CASE STUDY OF ZAIN’S SCHOOL BUILDING
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Corporate social responsibility is becoming a key initiative and an essential tool in the growth of multinational corporations and the development of third world countries throughout the globe. The two concepts can work hand in hand to provide benefits for all; however difficulties in regulating and implementing corporate social responsibility need to be overcome before effective changes can be made. Definitions of corporate social responsibility can be somewhat varied depending on the perception
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IBM Global Business Services IBM Institute for Business Value Attaining sustainable growth through corporate social responsibility Corporate Social Responsibility IBM Institute for Business Value IBM Global Business Services‚ through the IBM Institute for Business Value‚ develops fact-based strategic insights for senior executives around critical public and private sector issues. This executive brief is based on an in-depth study by the Institute’s research team. It is part of an ongoing
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CORPORATE SOCIAL RESPONSIBILTY AND GOOD GOVERNANCE (ACCO 2073) TRUE OR FALSE: 1. CSR provides an opportunity for differentiation and awareness. 2. It is possible to develop CSR if it is not linked to the corporate identity. 3. In Europe‚ the main issues regarding CSR revolve for the most part around management in relation to stakeholders‚ the establishment of relations with the community and business action at society. 4. Incorporating CSR into the public: economic
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ABSTRACT CORPORATE SOCIAL RESPONSIBILITY AND INDUSTRIAL DISASTER Bijoya Banik[1] Corporate Social Responsibility is the responsibility of the business towards the society that it takes from. It is the management of the business in a manner such that it produces a positive impact on society. Critics of CSR say that the primary purpose of a business is to make profit‚ and that it has no additional duty as long as it complies with all rules and regulations. Not doing anything negative might
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Does CSR (Corporate Social Responsibility) help firms increase sales and contribute increasing market share in retail sector? CSR - A new business strategy! A Dissertation Acknowledgment The researcher wishes to acknowledge the following people who extended assistance in the preparation and realization of this research up to its completion: Name Position or Occupation or Vocation Abstract This dissertation explores the relevance of social corporate responsibility (CSR) to business
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Corporate social responsibility is a business philosophy that stresses the importance of keeping the best interests of the wider society in mind. The World Business Council for Sustainable Development in its publication Making Good Business Sense by Lord Holme and Richard Watts‚ used the following definition. ‘Corporate Social Responsibility is the continuing commitment by business to behave ethically and contribute to economic development while improving the quality of life of the workforce
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and good services. The society concerned more about the business ethic and environmental issues. Companies are expected to act virtuously nowadays. The ideas of Corporate Social Responsibility and Corporate Citizenship are spreading faster than ever before and become one of the hottest business models in the recent decades. “Corporate Social Responsibility (CSR)” is defined as “the commitment of business to contribute to sustainable economic development‚ working with employees‚ their families‚ the
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1. Corporate Social Responsibility Corporate social responsibility has several definitions but is simply defined by Woods and others (2013‚ 27) as the obligation of organisations to behave in ethical and moral ways. It generally refers to the notion that corporations have a responsibility to the society that sustains them. Over the years‚ the theory of corporate social responsibility has continued to develop in importance and significance. In modern day business it is common practice for organisations
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Corporate Social Responsibility Marketing strategy or integrated part of business Table of Contents ABSTARCT ……………………………………………………………………… 1 INTRODUCTION ……………………………………………………………….. 2 DESCRIPTION ………………………………………………………………….. 4 CASE CONTEXT ….............................................................................................. 8 METHODOLOGY …………………………………………………………….. 12 LITRATURE REVIEW……………………………………………………….. 13 OBJECTIVES AND ACTION TAKEN ………………………………………. 15 LESSONS LEARNED …………………………………………………………
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