4. Brands Positioning Dairy Milk Dairy Milk target group consider people from 18 to 25 years old‚ both male and female and thus the price is accordingly kept affordable. The brand is one of the renowned chocolate brands and enjoys a good reputation Consumers trust the brand because there is certain level of quality attached to it. KitKat “Broad in appeal‚ young in feel‚ big in stature.” This quote encompasses the brand positioning of Kit Kat. Kit Kat’s target market is men and women
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INTRODUCTION JOHN CADBURY (1839-1922) is the founder of the CADBURY trust. In India Cadbury began its operations in 1948 by importing chocolates. The corporate office is in Mumbai. Cadbury India is a fully owned subsidy of Kraft Foods Inc. The combination of Kraft Foods and Cadbury creates a global powerhouse in snacks‚ confectionery and quick meals. With annual revenues of approximately $50 billion‚ the combined company is the world’s second largest food company‚ making delicious
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INDEX SR NO | PARTICULARS | 1 | PRODUCTION MANAGEMENT | 2 | PRODUCTION MANAGEMENT & OPERATION MANAGEMENT | 3 | COMPANY OVERVIEW | 4 | COMPANY WORLDWIDE | 5 | SWOT ANALYSIS | 6 | PRODUCTS | 7 | WHAT IS PRODUCTIVITY | 8 | DIFFERENT TECHNOLOGY TO IMPROVE PRODUCTIVITY | 9 | MANAGEMENT DUTIES | 10 | ROLE OF PRODUCTION MANAGER | 11 | FAST FACTS | 12 | TURNING POINT FOR THE COMPANY | 13 | OUR TEAM | 14 | AWARDS |
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Cadbury is a British confectionery company owned by Mondelēz International and is the industry’s second-largest globally after Mars‚ Incorporated.[2]Cadbury was established in Birmingham by John Cadbury in 1824‚ who sold tea‚ coffee and drinking chocolate. Cadbury developed the business with his brother Benjamin‚ followed by his sons Richard and George. George developed the Bournville estate‚ a model village designed to give the company’s workers good living conditions. The company is best known
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Corporate Finance Career Overview If you work in private enterprise‚ your company measures its success at the end of the year by comparing how much money it made to how much it spent. If it has made more than it has spent‚ it was a good year. If it has made less than it has spent‚ it was a bad year—or the company is in an investment phase. (In other words‚ like Amazon.com‚ it spent more than it made because the company and its investors believed it would realize a profit in the near future
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The Objective in Corporate Finance “If you don’t know where you are going‚ it does not matter how you get there” Aswath Damodaran Stern School of Business Aswath Damodaran 2 First Principles Invest in projects that yield a return greater than the minimum acceptable hurdle rate. • The hurdle rate should be higher for riskier projects and reflect the financing mix used - owners’ funds (equity) or borrowed money (debt) • Returns on projects should be measured based on cash flows
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INTRODUCTION TO THE PROJECT This project deals with the Corporate Social Responsibility (CSR) of companies‚ and how the companies can improve their CSR profile even more. Two companies‚ one Indian and one International‚ have been chosen for the purpose of this study: * International company - Vodafone Group Ltd. * Indian Company - Kraft Foods India Ltd. (Cadbury India Ltd). Topics discussed in the project: * The History‚ Management (Board of Directors) and the Products of
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FOODS (CADBURY INDIA) "MAKE TODAY DELICIOUS" COMPANY OVEVIEW Cadbury is fully owned subsidy of Kraft Foods Inc Kraft Foods and Cadbury deal in snacks‚ confectionery and quick meals. With annual revenues of approximately $50 billion‚ the combined company is the world’s second largest food company Sales in more than 160 countries Approximately 140‚000 employees Operations in more than 70 countries IN INDIA Cadbury began its operations in 1948 by importing chocolates. It
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Cadbury India- Study in strategy Abstract Cadbury is India’s biggest player in the field of chocolates‚ cocoa products and confectionary items. The company has a loyal consumer base and market defining products in many categories. Some of its brands such as “dairy milk” are referred to as the ‘gold standard’ in its field and it dominates the market share with products like Bournvita amongst its sizable brand arsenal. Introduction Cadbury was originally incorporated as a wholly owned subsidiary
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Aswath Damodaran 2 THE OBJECTIVE IN CORPORATE FINANCE “If you don’t know where you are going‚ it does’nt maCer how you get there” First Principles 3 Aswath Damodaran 3 The Classical Viewpoint 4 ¨ ¨ ¨ ¨ Van Horne: "In this book‚ we assume that the objecKve of the firm
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