CLASS XII Supplementary Reading Material in Business Studies EFFECTIVE FOR BOARD EXAMINATION – 2013 CENTRAL BOARD OF SECONDARY EDUCATION Preet Vihar‚ Delhi - 110092 UNIT: PLANNING PLAN A plan is a specific action proposed to help the organization achieve its objectives. It is a document that outlines how goals are going to be met. The importance of developing Plans is evident from the fact that there may be more than one means of reaching a particular goal. So with the help of
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LALA LAjpatrai College | | |AIRLINE INDUSTRY | |SERVICE SECTOR MANAGEMENT | | | |
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link unique positive emotions with service brands is an essential strategy for all service firms. "Consumers who have an emotional link with a brand are less likely to be price sensitive so long as they continue to derive emotional satisfaction from the brand" (Mahajan & Wind‚ 2002). To outperform rivals‚ organizations must use emotion to differentiate their services from others. The following literature analysis will examine the role of emotions within the service sector. It will be concluded that
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Strategy adopted by UBL for Kingfisher Beer A Project on Marketing Strategy adopted by UBL for Kingfisher Beer CONTENTS 1. Executive Summary 2. History‚ Contents‚ Classification and Types of Beer and its Making 3. Board of Directors 4. Company Profile – History‚ Mission‚ Timelines‚ Organisation Structure‚ Achievements 5. Code of Conduct 6. Investors 7. Beer Trivia and Hangovers 8. Marketing Mix of Kingfisher – Product‚ Price‚ Promotion and Place
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2.2 Service Marketing 10 2.2.1 Service standards 10 2.2.2 Service objectives & standards 11 2.2.3 Setting the strategy 11 2.2.4 Consistency of service 11 2.2.5 Principle of superior service 12 2.3 Customer service 14 2.3.1 Implementation of customer service 15 2.3.2 The objectives of customer service in an airlines 15 2.3.3 Purpose of customer service activities in an airlines 15 2.3.4 The need for change in service business
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University English I Supplementary Learning Materials- Unit 5: Fashion and Consumerism University English I Supplementary Learning Materials Unit 5: Fashion and Consumerism Summary of contents I. Quotation on fashion and consumerism……………………………………………..2 II. Facts/data…………………………………………………………………….…………….3 1. The World’s Highest Paid Supermodels………………………………....................3 2. Best global brands…………………………………………………………..………….4 III. IELTS essay topics on consumerism……………………………………………
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DEBATE—Is Service Marketing Different From Product Marketing? MARKETING DEBATE—Is Service Marketing Different From Product Marketing? Marketing is the process of communicating the value of a product or service to customers. In addition‚ marketing might sometimes be interpreted as the ability of selling products and services. As the term "Marketing" may replace "Advertising" it is the overall strategy and function of promoting a product or service to the customer. Many services marketers strongly
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Introduction to Sony Corporation Massaru Ibuka is the man behind some of the most successful high-tech products that consumers use today. Massaru Ibuka is the founder of Sony. After WWII‚ he opened up a radio shop and named his company “Tokyo Telecommunications Engineering Corporation‚” (Sony Corporation‚ 2008‚ Introduction section‚ para. 1) which was then later changed to Sony. “The next year the company changed its name to Sony (from "sonus‚" Latin for "sound‚" and "sonny‚" meaning "little
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UNITED INTERNATIONAL UNIVERSITY ASSIGNMENT ON Airline Industry (International Busuness-606) Submitted To Dr. Enamul Haque School of Business & Economics Submission Date 26th Dec. 2012 Table of Content |Topics |Page No. | |1.Globalization of Airline Industry |3 | |Industry Analysis
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Electronic Commerce: Products and Services Learning Objectives Upon completion of this chapter‚ you will be able to: 1. Describe electronic retailing (e-tailing) and its characteristics. 2. Define and describe the primary e-tailing business models. 3. Describe how online travel and tourism services operate and their impact on the industry. 4. Discuss the online employment market‚ including its participants‚ benefits‚ and limitations. 5. Describe online real estate services. 6. Discuss
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