Manual on Elective III – Hospitality Marketing By Amy Tan‚ Ph.D. Eliza Ching-Yick Tse‚ Ph.D. Cynthia Ling Wong‚ M.S. School of Hotel and Tourism Management The Chinese University of Hong Kong Hospitality Marketing Copyright © The Government of the Hong Kong Special Administrative Region All rights reserved. The copyright of this manual belongs to the Government of the Hong Kong Special Administrative Region. Commercial use is strictly prohibited. Offenders will be liable to legal
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1. Explain the concept and purpose of marketing information (MIS) and decision support (DSS) systems (One paragraph). A marketing information system (MIS) brings together disparate items of data into a coherent body of information. An MIS also provides methods for interpreting the information the MIS provides. A marketing information system is a continuing and interacting structure of people‚ equipment and procedures to gather‚ sort‚ analyze‚ evaluate‚ and distribute pertinent‚ timely and accurate
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The challenge for schools across the state and nation is how to instruct students for them to reach the proficiency levels demanded in the Common Core State Standards. The National Governors Association defines the Common Core State Standards Initiative as “a state-led effort to establishing a single set of clear educational standards for English-language arts and math that states can share and voluntarily adopt” (“NGA”). The design of the standards is to emphasize the rigorous content and practices
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Grade 9 Christian Living A. CONCEPT OF MORALITY Understanding Morality Adjectives that describe the morality of a person: 1. Moral correctly judges between right or wrong. Examples a. Moral - protect the weak‚ stand up for the downtrodden‚ love everyone as much as you can and more every day‚ jump on any and all opportunities to save an innocent life‚ do your best to live up to your potential for the betterment of the world. Doing what is right because it is right‚ feeding a starving
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Harvard Concept (Fisher and Urgy) "Getting to Yes" (also called the Harvard concept) describes a method called principled negotiation to reach an agreement whose success is judged by three criteria: 1. It should produce a wise agreement if agreement is possible. 2. It should be efficient. 3. It should improve or at least not damage the relationship between the parties. The authors argue that their method can be used in virtually any negotiation. Issues are decided upon by their merits
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Concepts of Leadership | | Leadership is a process by which a person influences others to accomplish an objective and directs the organization in a way that makes it more cohesive and coherent. Program directors and managers can use this resource to inspire staff to higher levels of teamwork. This article defines concepts of leadership in terms of what a leader must be‚ know‚ and do. Reprinted with permission from Donald Clark. | Good leaders are made not born. If you have the desire and
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and living. Is there any young person or group of young people that is using the concept of coopetition in their life‚ studies or work? I’d like to hear your voice. Coopetition and Illy – a Brand of Taste and Beauty in a time of war 14 Saturday Oct 2006 Posted by Michael Seaton in Advertising‚ Ideas & Experiences‚ Very Cool ≈ Leave a Comment Tags Branding‚ Coffee‚ Espressamente Illy‚ Illy‚ Marketing Coopetition is a very interesting term. It brings to mind an aspect of business that
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Concept Of Motivation The reason I am in college is to get a degree in business administration. I want to enhance my knowledge to run my company. I have the motivation to be successful. Nothing can hold me down or back from‚ where I would like to be in five years from now. Motivation is the concept of‚ setting your mind to what you believe that you can achieve. Anyone has the ability to do what he or she want to achieve as long as there motivated to work hard to get where their wanting to be.
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Catherine Ashley December 15th‚ 2012 Mr. Jones Western Civ Honors The concept of the polis is to identify the Greek city-state and show the Greeks citizenship to their city-state. Polis is where our word "politics" came from. The polis would be across between our word "government" and "culture" since the Greeks held that which we call culture is formed‚ shaped or controlled by the activities of the citizens of the polis. The polis was a type of force as well as alliance‚ thanks to it’s
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Core Marketing Concepts: Market Segments & Target Markets Market Segments exist in the market and has to be identified by examining Demographic‚ Pychographic‚ and Behavioral differences among buyers. Segments which present the greatest opportunity is termed Target Markets. For each chosen target market‚ company develops a market offering. The offering is positioned in the minds of target buyers as delivering some central benefit(s). Product‚ Offering & Brand Product companies address
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