ANALYSIS OF THE TOURISM DESTINATION – CONCEPTUAL–METHODOLOGICAL ASPECTS. CASE STUDY: THE NORTHERN OLTENIA OR OLTENIA BENEATH THE MOUNTAIN FELICIA–AURELIA STĂNCIOIU‚ OCTAVIAN ARSENE‚ NICOLAE TEODORESCU‚ MIRELA MAZILU‚ IOAN COSMESCU‚ ROXANA CRISTINA MARINESCU Felicia–Aurelia STĂNCIOIU‚ Professor PhD Academy of the Economic Studies‚ Bucharest Octavian ARSENE‚ Director of the General Board for Development and International Relations‚ Ministry of the Small and Middle Enterprises‚ Trade‚ Tourism and liberal
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Garnier fructis — Presentation Transcript 1. MARKETING MANAGEMENT 1 PRESENTATIONBRAND DOSSIER OF “GARNIER FRUCTIS” 2. AGENDAIntroduction to GarnierBrand Positioning and RepositioningStrategies Adopted Advertising Sales Promotion Segmentation Distribution StrategyTackling CompetitionSWOT AnalysisMarket Research AnalysisNet Take AwayRecommendation 3. INTRODUCTION TO GARNIER Garnier is a division of LOreal that produces hair careproducts‚ including the Fructis line‚ and skin
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UNIT 1 The travel and tourism industry Introduction T he travel and tourism industry is one of the biggest and fastest growing industries in the UK. This unit will give you an introduction to the industry‚ providing a sound basis for further study. You will find out about the nature of the industry‚ its size and scale‚ and you will be introduced to the types of organisations that form its structure. In addition you will investigate the development of the industry and the factors
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The Future of Luxury Travel © Brown + Hudson 2011 A Global Trends Report First Findings for ILTM Asia JUNE 2011 EXECUTIVE SUMMARY What does the future hold for the luxury travel industry? Where are we headed? In order to isolate the key trends and achieve a clear view of the direction of luxury travel‚ International Luxury Travel Market (ILTM) has launched a global research project on the luxury travel industry. The objective of the research is two-fold: to identify key supply and
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Abstract As we know‚ 2014 is the year of “Visit Malaysia” for our country. “Visit Malaysia” is the nation biggest and grandest tourism celebration with Malaysia Truly Asia’s endless wonders of event‚ festivals and activities all-year round. Visit Malaysia Year (VMY) was first launched in 1990 with theme “Fascinating Malaysia‚ Year of Festival”. The campaign was a huge success with Malaysia charting 7.4 million in tourist arrivals compared to 4.8 million in 1989. To enable tourist recognize Malaysia
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We travel‚ initially‚ to lose ourselves; and we travel‚ next‚ to find ourselves. We travel to open our hearts and eyes and learn more about the world than our newspapers will accommodate. We travel to bring what little we can‚ in our ignorance and knowledge‚ to those parts of the globe whose riches are differently dispersed. And we travel‚ in essence‚ to become young fools again -- to slow time down and get taken in‚ and fall in love once more. The beauty of this whole process was best described
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Marketing and the Fast Food Industry The ultimate themes of fast food chains are high visibility and global recognition. The earliest establishments‚ ostentatiously designed in an attempt to attract attention‚ were strategically placed alongside highway off-ramps in order to draw in customers. Simplistic logos‚ such as the legendary golden arches‚ began to bring recognition to the fast food chains. The fast food industry’s ability to sell convenience and taste then allowed the popularity of fast
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Alissa Jane D. Madlangsakay CpE 4B Reaction Paper: The Core Movie Watching a science fiction film was always tricky. For a viewer to enjoy a sci-fi film the narrative must atleast be able to explain the scientific concepts in a simple‚ crystal clear manner. The Core’s script did perfectly well. Also‚ I recently acquired further knowledge about the Earth’s interior so I found myself having no difficulty on understanding and acknowledging the geological facts in the story. Despite basic
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Impact of Tourism: An Economic Analysis Executive Summary The main purpose of this report is to show the importance and the role of the indirect economic effects of tourism on growth and GDP‚ employment and foreign trade. Tourism’s role in the economy is often perceived as being limited to the hospitality industry (cafes‚ hotels and restaurants) and outbound and inbound travel agencies and carriers‚ which form the leading service sector in many countries. However‚ the economic impact of tourism is much
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Pergamon Annals of Tourism Research‚ Vol. 21‚ No. 3‚ pp. 582-595‚ 1994 Copyright © 1994 Elsevier Science Ltd Printed in the USA. All rights reserved 0160-7383/94 $6.00 + .00 0160-7383(93)E0032-9 THE TOURISM PRODUCT Stephen L. J. Smith University of Waterloo‚ Canada Abstract: An industry is characterized by a generic product and production process. For tourism to be considered an industry‚ it is necessary to show that such a genetic product and process exist. This paper argues that they
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