[pic]TOURISM MARKETING & PROMOTION DECEMBER 2009 TOURISM MARKETING & PROMOTION Instructions to candidates: a) Time allowed: Three hours (plus an extra ten minutes’ reading time at the start – do not write anything during this time) b) Answer any FIVE questions c) All questions carry equal marks. Marks for each question are shown in [ ] 1. Discuss the information you will expect to find in the main sections of a typical tourism development plan and provide examples to support
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Managing and Marketing Tourism Tourism is regarded as a modern day engine of growth and is one of the largest growing industries globally . In 2012‚ G20 heads of state recognised tourism as a driver of growth and development‚ as well as a sector that has the potential to spur global economic recovery. Tourism can be defined as travel for different purposes which could be business‚ recreational or leisure. The world tourism organisation defines tourists as people who travel and stay in a place which
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Overview of Singapore’s Tourism Sector · According to the Singapore Tourism Board‚ Singapore posted an estimated S$13.8 billion in tourism receipts from January to December 2007‚ representing an 11.3% increase over January to December 2006. This had exceeded the target of S$13.6 billion for 2007‚ and set a new record for tourism receipts. · In 2007‚ Singapore welcomed 10.3 million visitors‚ registering a growth of 5.4% over 2006 (9.7 million visitors). This is the highest annual visitor arrivals
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Tourism Industry of Malaysia (Background) The early 70s spelt the beginning of a `new era`. The old Tourism Department of 1959 was then upgraded into the Tourism Development Corporation. The formation of the Tourism Development Corporation (TDC) in 1972 and placing it under the purview of the Ministry of Trade and Industry (MITI) for strategic planning and focus charted a new era in the history of the tourism industry. That was the same year Malaysia Airlines was formed (1972). It was the dawn
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Assignment 1! Page 1 Wayne Said‚ Group 3 Marketing 4 December 2007 How does the marketing concept differ from the selling concept‚ the product and production philosophies ? Illustrate the potential perils faced by companies adopting these concepts in todays highly complex and competitive environment and outline which orientations are recommended in a buyer ’s market ? The Marketing Concept is a philosophy that says that firms should analyze the needs of their customers and then make
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Marketing concept The marketing concept holds that the key to achieving organizational goals consists of the company being more effective than its competitors in creating‚ delivering‚ and communicating customer value to its chosen target markets. The marketing concept rests on four pillars: target market‚ customer needs‚ integrated Marketing and profitability. . The selling concept takes an inside-out perspective. It starts with the factory‚ focuses on existing products‚ and calls for heavy selling
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Tourism in Morocco: The challenge to attract 10 million foreign visitors by 2010 By Fatima Ezzahra Rachidi Mohammed Rai Najia Hassanain Salwa Nana SSK 1202 - Critical Reading and Problem Solving Section 1 Instructor: Dr. Barbara Huff Summer 2006 July 18‚ 2006 1 Table of Contents Table of Contents............................................................................................................................ 1 Abstract .............................................
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frequented tourist excursions and recreation goals in the Black Forest are the Titisee and Schluchsee. Lakes offer the opportunity to practice water sports such as diving and windsurfing. Today large parts of the Black Forest live mainly from the tourism industry. The “Schwarzwald Tourismus GmbH” expects around 140.000 direct full-time jobs in the tourist sector and approximately 34.8 million tourist nights in 2009‚ A countryside area is relative easy to
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CORPORATE MANAGEMENT NAME: CAROLINE WANGUI NJOROGE REG NO.: 13/00560 UNIT: MARKETING MANAGEMENT ASSIGNMENT 1 DUE DATE: FEBRUARY 11TH‚ 2013 TRIMESTER 1 YEAR 1 Question: Explain the marketing concept and its importance to an organization making particular reference to developing relationships with customers. Use an organization familiar to you for illustration. The Marketing concept is concerned with first identifying the consumer needs and then making products that give
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topic of the research study was “Information technology can improve the productivity of travel and tourism operation”. In this research questionnaire has been developed to collect data for the research study. The sample of the study was based on fifty-nine respondents. In first chapter introduction‚ aims and objectives were stated. In second chapter researcher explain independent variable (travel and tourism) and dependent variable (information technology)‚ their history and factors. In chapter
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