"Core concepts of marketing for the travel and tourism industry" Essays and Research Papers

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    Tourism is often touted as an industry that will never shrink in size. In other words‚ as the world develops‚ more and more people will be able to travel. Although many may see this as a positive phenomenon‚ it is not a trend without drawbacks. Both the advantages and disadvantages of this topic will be analyzed before a reasoned conclusion is reached. On the one hand‚ the reduction in travel fare and the increasing of global tourism can be seen as a positive event as it promotes intercultural

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    Tourism Marketing

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    Abstract The research focus is about Alfresco restaurant in Hanoi and has 6 main parts that are Introduction‚ Customer Analysis‚ Service Settings‚ Internal Marketing‚ Recommendation and Conclusion‚ Reference. In the first part‚ we give a brief introduction of the company’s service‚ marketing objectives and targeted market of Alfresco restaurant.. Besides‚ a description of the target market for the business‚ customer expectations and perceived benefits‚ evaluating the service in terms of perceived

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    Indian Tourism Industry

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    ANALYSIS OF INDIAN TOURISM INDUSTRY This sector is one of the most crucial sectors of the economy in the country. It is not only a significant contributor to GDP and foreign exchange reserve of the country‚ but also it provides widespread employment. Tourism sector can also be considered the backbone for allied sectors‚ like hospitality‚ civil aviation‚ and transport. Sensing the importance of the sector‚ Indian Government has invested abundantly in the past for infrastructure development. It

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    Travel and Tourism Unit 3

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    World II My name is Sihaam Ahmed; I am 23 years old and have graduated from Roehampton University studying Travel and Tourism Management. I had experience working in London’s busiest hotels Hilton Metropolitan as the assistant to the head of Human Resources. I left the hotel because I saw an opportunity work on cruise liner. Working on would cruise linerwould give me a chance‚to travel which has always been a dream of mine and gain tremendous amount of experience My ambition in life like many

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    TRAVEL AND TOURISM ADMINISTRATION PROGRAM STRUCTURE No. Course name and number Contact hours per week Number of credit units per semester SEMESTER ONE Compulsory subjects: 1 TOU 111 – Introduction to Tourism 3 3 2 TOU 115 – Fares & Ticketing I 3 3 3 TOU 117 – General Travel Knowledge I 3 3 4 ENG 121 – The Technique of Writing and Language Studies 3 3 5 COM 103 – Computer Fundamentals I 3 3 Electives: One of the following three 6 CYP 111- Cyprus History

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    Strength 1. High brand recognition 2. Technical innovations to improve customer experiences and Constant upgrade of business processes 3. Good employee retention 4. Around 540 hotels in over 78 countries 5. They have been in the industry for 93 years now making them real experts at what they do. 6.Good reputation in the market Weakness 1. Limited market share inspite of good brand recall 2. Operations are affected globally due to different Govt policies and

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    Marketing concept

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    Jet Star Airline: The Jetstar Group is a network of value based carriers providing all day every day low fares across Australia‚ New Zealand and the Asia Pacific region. We’d like to give you the chance to get to know us a little better by reading about our impressive fleet. You can also find out more about career opportunities within Jetstar‚ including our exciting Pilot Cadet Program. Jetstar Jetstar’s mission is to offer all day‚ every day low fares to enable more people to fly to more places

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    Classification of tourism: Winter tourism: Definition : holidays in ski resorts and snow – related activities Famous winter holiday spots in India: - Shimla : a wonderful winter holiday resort - Manali - Jammu and Kashmir (Gulmarg ‚ Pahalgam) - Sikkim - Tawang (Arunachal Pradesh) -Major ski resorts are located mostly in the various European countries (e.g. Andorra‚ Austria‚ Bulgaria‚ Bosnia-Herzegovina‚ Czech Republic‚ France‚ Germany‚ Iceland‚ Italy‚ Norway‚ Poland‚ Serbia‚ Sweden

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    The Marketing Concept

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    The Marketing Concept When one thinks about marketing‚ many different things come into mind; however‚ the actual definition of Marketing Concept is: “identifying consumer needs and then producing the goods or services that will satisfy them while making a profit for the organization.” (Gitman & McDaniel‚ 2008) Basically‚ the marketing concept comes down to being able to offer the consumers something that they find valuable. Value is the key term that comes into play. The marketing concept

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    Tourism Industry - India

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    one of the World’s most famous magazines on tourism ranked India among the top 10th tourist destinations in the world. Tourism is the third highest net earner of foreign exchange for the countryand also one of the sectors that employs the largest number of manpower. The growth in tourism industry has been about 230% since 1990 to 2000. It is estimated that the tourism industry could contribute about US $1.8 billion to the GDP by 2020. Indian tourism is one of the most diverse products on the global

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