By Yamshikova Olga‚ 14722 group IKEA – The Global Retailer 1. How has the globalization of markets benefited IKEA? Economy of scale determinates globalization advantages. Economy of scale influenced on IKEA. In case it was mentioned that IKEA’s target market is the global middle class who are looking for low-priced designed furniture. And leaders of the global retailer aimed to make prices of items as low as possible. So company aimed to reduce the price of its offerings by 2 to 3 percent
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IKEA has created a global brand focused on low prices and contemporary designs. In 2009‚ Interbrand ranked IKEA 28th on its list of the top 100 global brands (# 35 in 2008 indicating 10% increase in brand value over just year). IKEA’s success is attributed to its vast experience in the furniture retail market‚ its product differentiation and cost leadership. The brand Ikea has become iconic in consumers’ minds. CEO‚ Anders Dahlvig‚ states “the awareness of our brand is much bigger than the size of
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IWAY right way? IKEA is to furniture what Wal-Mart is to food: a supermarket whose strategy is primarily based on low prices. As a group project‚ I worked on Wal-Mart and was astounded by the negative image associated with the company. IKEA seems to stand at the other end of the spectrum in people’s mind. Newsweek once released an article nicknaming the Swedish Company‚ the "Teflon multinational‚" one to which social criticism does not stick. Does IKEA deserve its positive aura? How to explain
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Resources Capabilities Core Competencies How does it help Healthymagination? Did it fit? Jeff Immelt • Possess excellent leadership skills to provide a clear direction for the company in the expansion of Healthymagination. • Is decisive in making important decisions. He is competent in managing GE. • Is adventurous to come out with Healthymagination even though he knew that healthcare is not strength of GE. He has succeeded in utilizing GE’s available resources to promote Healthymagination.
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USTRY ANALYSIS IKEA Case Study (http://businesscasestudies.co.uk/ikea/swot-analysis-and-sustainable-business-planning/introduction.html) INDUSTRY ANALYSIS IKEA is an internationally known home furnishing retailer. It has grown rapidly since it was founded in 1943. Today it is the world’s largest furniture retailer‚ recognized for its Scandinavian style. The majority of IKEA’s furniture is flat-pack‚ ready to be assembled by the consumer. This allows a reduction in costs and packaging. Low
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versions Customized versions Have included: “Adding value Through Performance Management” and “Commitment To excellence Through Performance Communication” CondUCTed AT siTe or yoUr By oUr FACiLiTATors yoUrs A Unique‚ Customizable‚ Competency-Based Course for Managers and Team Leaders Imagine if members of a professional athletic team received positive and negative feedback only once a year in a written performance appraisal. Would such a team make it to the playoffs — much less the
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facing IKEA in the US market 3 Recommended Strategic Alternatives 4 Conclusion 4 Exhibit A: Issue Tree 5 Exhibit B: Porter’s 5 forces 7 Exhibit C: Smile chart 8 Exhibit D: 4Ps of Marketing 10 Exhibit E: SWOT Analysis 11 Exhibit F: Strategic Gameboard 12 Exhibit G: Ansoff’s Matrix 13 Exhibit H: Cost-Benefit Analysis of Recommendations 14 Executive Summary The following report delineates the furniture retail market in the US‚ a brief starting point assessment of IKEA‚ the issues facing IKEA in expanding
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Table of Contents: 1. IKEA – An Introduction …………………………………………………………………………….. 2 2. The reason of why distribution is such a key element of IKEA’s value chain.. 2 3.1 Distribution System of IKEA ………………………………………………………………………… 2 3.2 Porter’s and IKEA modified value chain ……………………………………………………….. 2 3.3 Importance of distribution for IKEA value chain …………………………………………… 2 3. SMA techniques in IKEA for managing its distribution network ………………….. 3 4.4 Target costing
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Recently‚ IKEA is one of the most renowned brands of retailers around the world with 351 stores in 43 countries in September 2014 (Wikipedia). China‚ particularly‚ is known broadly as the most potentially profitable with a population of approximately 1.4 billion people. This country‚ hence‚ has become one of the core target in the strategy of internationalization of IKEA. Chinese market contribute eight of the ten largest IKEA’s stores in the globally according to Hatton (in November 2013). This
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Company History * Established by Ingvar Kamprad in 1943 at the age of seventeen. * The name IKEA was derived from the combination of first letters of CEO name (Ingvar Kamprad)‚ followed by the first letters of the farm and village he grew in (Elmtaryd and Agunnaryd). * Originally sold pens‚ binders‚ watches‚ wallets‚ cigarette lighters and expanded into furniture‚ kitchen and other products. * Small backyard company soon developed in to one of the world’s largest furniture retailers
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