Q1. What is the addressable market size for Coracle? Is the first year goal of $1.5M sales reasonable? Ans. Coracle is one of the clarifiers developed and produced by Soren Chemicals targeting residential pools which have smaller size than commercial pools and water parks‚ that are served by other clarifiers like the Kailan MW produced by Soren Chemicals. Very small quantities of Kailan MW are sufficient to treat large volumes of water but it is unsuitable for smaller-scale applications
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Soren Chemical Why is the New Swimming Pool Product Sinking Company Background * Founded in 1942 by Timothy Soren * Sell : * Industrial-strength cleaning solutions * Industrial chemical for lubricants and fuels * Chemical solution for treating drinking water and wastewater. * 350 products line * 2006 revenue is $450 million. Product Background * Kailan MW Flocculants. (Clarifier) * Flocculants can be thought as chemical nets that works in water
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Soren Chemicals 1. What is the addressable market size for Coracle? Is the first year goal of $1.5 million sales reasonable? (10 points) 2. Why is Soren struggling to sell Coracle? (10 points) 3. What is the highest price Soren can set for Coracle? (7 points) 4. What action plan do you recommend for Coracle? (13 points) Q1. Coracle is one of the clarifiers developed and produced by Soren Chemicals targeting residential pools which have smaller size than commercial pools and water
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Soren Chemical: Why is the New Swimming Pool Product Sinking? Case Study Analysis Submitted by Group Introduction Soren Chemicals was founded in 1942 by Timothy Soren to sell industrial-strength cleaning solutions. Since then‚ the company had expanded its focus to include industrial chemicals for lubricants and fuels‚ as well as a range of chemical solutions for treating drinking water and wastewater. Historically‚ Soren Chemical had concentrated on business-to-business sales and placed little
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Soren Chemical Case Analysis Jaimie DeVries Mark Lesko Katherine Milliken Lori Quintavalle Florida Atlantic University Advanced Marketing Management – MAR 6815 – Online – Fall 2010 Dr. Gopalkrishnan Iyer October 25‚ 2010 Problem Statement Soren Chemical produces industrial strength chemicals‚ cleaning solutions‚ and chemical solutions for treating water. Since it’s founding in 1942‚ Soren has operated as a business-to-business company. They have recently introduced Coracle
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Soren Chemical Case Study Position Statement The main problem‚ as depicted within the case study‚ is the significantly low sales of Soren Chemical’s new product‚ Coracle. Since the sales of the new product were way below what Jen Moritz had anticipated‚ it is apparent that the new product had registered poor performance in the market. The company needs to employ effective market strategies through which it would increase the number of Coracle units‚ which would sold in the subsequent financial
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Product Overview Coracle is a water clarifier for small recreational and personal pools. The product is priced little higher than the competitive products‚ but the advantage of the Coracle clarifier is the quantity that has to be used‚ thus bringing down the annual expenditure on the clarifier. Company overview Soren chemical’s was basically a B2B concentrated business‚ which include more than 350 products‚ basically serving the large recreational water bodies and drinking and waste water. Being
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Nivitchanyong ID25VE37 Individual analysis of Soren Chemical Case Analysis May 18‚ 2014 Situation Analysis Soren Chemical founded in 1942 to sell industrial-strength cleaning solutions. In 2006‚ the Soren Chemical product line included over 350 products‚ and company revenues were $450 million. Historically‚ Soren Chemical had concentrated on business-to-business sales and placed little emphasis on creating consumer awareness of its products. However‚ in 2002‚ Soren start to developing brands for products
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Soren Kierkegaard – A Core Theme Friendly Overview Our exploration of existentialism began by tracing out some indications of its philosophical background. We identified a shift in philosophical perspective in the outlook of Brentano and traced out the methodological background to existentialism in phenomenology and the analytical method characteristic of the phenomenological approach developed by Husserl and Heidegger. We then moved on to begin our examination of the intellectual and ideological
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Chapter 16: Soren Kierkegaard’s Repetition Brief Biography * Soren Kierkegaard was born on May 15‚ 1813 in Copenhagen‚ Denmark. * 7th child of a wealthy businessman. * His father had special philosophical interests which had great impact on him * He was also a bright student who learned to read Hebrew‚ Greek‚Latin‚German and French at the age of 17. * His philosophy‚ which he called existentialism‚ practically applied to an examined life as opposed to the works of Georg Wilhelm
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