federalism are Dual‚ Cooperative‚ Regulated and New Federalism. A type of federalism is Dual federalism. Dual federalism was the first model of federalism. Dual federalism is a government that the states and the national government each have a specific area of power. In 1789 dual federalism was started. An example of Dual federalism is the United States. Dual Federalism is very important because we use it a lot and it’s helpful to our country and without we would be lost.
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Brand Extensions are an important brand growth strategy The popularity of ‘Brand extensions’ rose since 1990s‚ with the increase in competition and the high costs of developing new brands (Chernatony & McDonald‚ 2002). This concept has been derived by marketers to optimize sales and profits by launching new or modified products under the parent brand name. In definition ‘Brand extension’ is using the leverage of a well-known brand name in one category to launch a new product in a different category
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CHAPTER ONE Introduction to cooperative 1. Concepts of cooperatives The sprit of association is inherent which all mankind acquire it naturally. Not only human being but also animals cooperate themselves in order to survive and get and get what ever they want. The association that started in the family extended to form an organization through which their social and economic needs could be satisfied. The urge and desire to fulfill the need became the main reason for people to come
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Halmstad University School of Business and Engineering Master Dissertation in International Marketing Master Dissertation in Strategic Management and Leadership The Analysis of Challenges and Opportunities in Brand Extension Authors: Chen Si Jia 891028-4986 Gu Jing 880711-T284 Supervisor: Gabriel Awuah Date of Submission: 31 May‚ 2012 Acknowledgements We would like to firstly thank our supervisor‚ Professor Gabriel Awuah‚ for his constant support and inspiring advices during
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Brand Extensions Brand extension is a marketing strategy according to which a company marketing a product or a service launches a new offering (product or service) that is related to the one of the existing brands of the company‚ but offers different benefits and/or targets a different segment. Organizations use this strategy to increase and leverage upon their brand equity. When a firm is introducing a new product‚ it has the following 3 choices on branding: 1. Developing a new brand for the
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that is owned and independently managed by its members who utilizes its services‚ and obtain benefits that are shared equally based on use of its services. Members gain in two ways from the cooperative: first‚ earnings are paid to members depending on the sum of businesses they conduct with the cooperative and second‚ members receive more services based on the frequency at which they use the cooperative. Normally‚ cooperatives are incorporated and receive the authority to conduct business under state
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SYNOPSIS Project: Brand extension First semester By: Sanjana Jain (Post graduate diploma Luxury brand management) Title: Four seasons stretching itself into crockery line. Introduction: The project is about brand extension‚ it is a method of conceptualising a new product by using an existing brand name on a new product in a different category. A company using brand extension hopes to leverage its existing customer base
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agricultural‚ handicraft‚ Jua kali‚ transport‚ housing development‚ building and construction‚ banking and many other such spheres of the economy. Clearly‚ the cooperative movement has had its tentacles in every possible sector of the Kenyan business world. These co-operatives‚ and more strongly established‚ the agricultural cooperatives ‚ play a major role in production‚ especially in the marketing bit. However‚ the broad objective of the co-operative concept is to promote the economic interests
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Abstract Line extensions occur when a company introduces additional items with changes in flavors‚ sizes‚ and different ingredients in the same product category under the same name brand. Line extensions are a way to increase market share by introducing additional items in the same category from the already reputable brand name. The paper examines the target populations‚ the purpose for seeking line extensions‚ the appropriate timing of launching a brand extension‚ and the success and failures of
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Brand extension & brand stretching The two options for doing this are usually called “brand extension” and “brand stretching”. Brand extension Brand extension is a strategy in which a firm launches a new or modified product with a well-developed image by using the established brand name in a same broad market. Organizations use this strategy to increase and leverage brand equity (definition: the net worth and long-term sustainability just from the renowned name). An example of a brand extension is Jello-gelatin
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