PROMOTION By Pablo González‚ Javier Uranga and Miguel Larrea ABOVE THE LINE PROMOTION Above the line promotions use mass media methods. This types of promotion focuses on advertising to a large audience. For example; television‚ cinema advertising‚ online media… etc Media Advantages Disadvantages Television -Huge audiences reached. -Products can be demonstrated. -Some viewers avoid TV adverts. Very expensive. Newspaper and magazines -Relatively cheap. -Reader can refer back. -Rival
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Question 2 The Hudson Engineering Group (HEG) has contacted you to create a conceptual model whose application will meet the expected database requirements for the company’s training program. The HEG administrator gives you the description (see below) of the training group’s operating environment. The HEG has 12 instructors and can handle up to 30 trainees per class. HEG offers five “advanced technology” courses‚ each of which may generate several classes. If a class has fewer than 10 trainees
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POTENTIAL ENERGY DIAGRAM In physics the terms of mechanical energy usually refers to Potential energy (U) and Kinetic Energy (K). In the absence of non-conservative‚ or dissipative forces‚ these energies obey the law of conservation of energy‚ or ΔU + ΔK = 0. That is‚ when a system is only acting under the influence of conservative forces its total energy content never changes‚ the energy just converts between forms. At any point in the cycle‚ the total energy is constant‚ U + K = Umax = Kmax
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------------------------------------------------- Methodological Basis of CDSS There are many different methodologies that can be used by a CDSS in order to provide support to the health care professional.[8] The basic components of a CDSS include a dynamic (medical) knowledge base and an inferencing mechanism (usually a set of rules derived from the experts and evidence-based medicine) and implemented through medical logic modules based on a language such as Arden syntax. It could be based on Expert
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New Er Digram for BIOIn software engineering‚ an entity–relationship model (ER model) is a data model for describing the data or information aspects of a business domain or its process requirements‚ in an abstract way that lends itself to ultimately being implemented in a database such as a relational database. The main components of ER models are entities (things) and the relationships that can exist among them. Entity-relationship modeling was developed by Peter Chen and published in a 1976 paper
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3. Investigating Hierarchy from Below During my dissertation fieldwork‚ staying in two villages of different ranks broadened my experience with hierarchy and knowledge. As Traube (1989) argued‚ the form of cosmogonic knowledge is encompassing‚ rooted‚ comprehensive at the “trunk‚” or the source of hierarchy‚ but remains fragmented‚ partial and shallow at the tips. In Yap‚ the sociology of knowledge takes a slightly different form. Indeed‚ those who grew up in higher-ranking tabinaw are savvier with
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Executive Summary Overview The purpose of the Stonebrook Resort Survey Project (SRSP) is to improve the current guest satisfaction survey process. The scope of the project is to improve the way the guest survey responses are captured‚ stored and tracked. Additionally‚ it will help the Marketing department identify “happy” guests in order to provide these guests with resort promotions. The purposed solution is to install the Survey Management Application (SMA) on hotel computers. This program
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Should America convert to the metric system? There are three countries that still didn’t convert to the metric system: US‚ Myanmar (formerly Burma) and Liberia. The US still uses the English units also known as the Imperial System. I think that US should convert to the metric system because: the metric system is much simpler‚ the whole world uses it‚ and the English system hurts the international trade. As I said before the metric system is a LOT simpler! There are 10 millimeters in a centimeter
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Arizona Immigration Law One of the biggest and most controversial immigration laws that has been passed ever is the brand new Arizona Immigration Law SB1070. It is the new law makes it “a state crime — a misdemeanor — to not carry immigration papers” (NYTimes). It also makes it legal for police to ask citizens for their papers if they reasonably suspect that they may be illegal immigrants. If the person does not have any paperwork and is illegal they will get deported but if they are legal then
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PRACTICE PROBLEM SET B Process Flow Diagrams 1. Consider the Custom Molds‚ Inc. case on pages 125-127 of the text. Prepare a process flow diagram of the Mold Fabrication process and the Parts Manufacturing process‚ showing how they are linked. We will discuss this flowchart in class on March 29. 2. Founded in 1966‚ DAV is one of the world’s largest insurance companies with locations in 32 countries. Given the description below‚ flowchart the New Policy Set-up process as it existed
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