information 1. the name of all star come from full name：ALL STAR CHUCK TAYLOR Converse 1917 the world’s first dual-ALL STAR canvas shoes in production‚ and the beginning of the twentieth century is known as "basketball ambassador‚" said U.S. basketball star CHUCK TAYLOR (Chuck Taylor) on this new line of canvas shoes‚ put it down‚ convinced thatALL STAR shoes make basketball players on the court dash and enjoy the play‚ so he wherever he always has a pair of ALL STAR canvas shoes‚ enthusiastically to
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COMPANY BACKGROUND Converse‚ Inc. is a designer‚ distributor and marketer of high-performance and casual athletic footwear and apparel for men‚ women and children. The Company’s products primarily include athletic footwear distinguished by its sports classics‚ sports performance and sports lifestyle product categories‚ comprising approximately 37%‚ 27% and 36%‚ respectively‚ of the Company’s sales. The sports classics footwear category includes the Chuck Taylor All Star‚ the Jack Purcell tennis
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the Converse Chuck? Solved: • Classic kicks that fit any look.. • Perceived look of self-expression‚ free-spirit and creativity. • Easy to care for. • Quality. • Comfort. • Brand name recognition. • Packaged in color-themed shoe box. • Thousand of choices; create your own. • Create your own option. • Limited edition and web exclusive offers. • Easy returns within 30 days. • If purchased at high-end retailer‚ satisfaction guarantee QUESTION 2: When Converse outsourced production of its shoes to India
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INTRODUCTION : Nike‚ Inc. is a major publicly traded sportswear and equipment supplier based in the United States. The company is headquartered in the Portland metropolitan area of Oregon‚ near Beaverton. It is the world ’s leading supplier of athletic shoes and apparel and a major manufacturer of sports equipment with revenue in excess of $16 billion USD in 2007. As of 2008‚ it employed over 30‚000 people world-wide. Nike and Precision Castparts are the only Fortune 500 companies headquartered in the
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WE ALL WALK IN DIFFERENT SHOES “We all walk in different shoes”‚ is the motto of an ad that is used for baldisbeautiful.org & KennethCole.com of Sharon Blynn writer‚ actor and founder of Bald is Beautiful.org and it is also an advertisement for Kenneth Cole (American clothing designer) clothing line. The advertisement for both the clothing line and the bald is beautiful.org was in Sunday papers in 2008. American clothing designer Kenneth Cole uses his socially conscious advertising to challenge
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Marquis M. Converse is an entrepreneur‚ founder of Converse. About Converse Converse origins of the company date back to 1908 when Marquis M. Converse opened the factory in Massachusetts called Converse Rubber Shoe Company. The factory initially produced only rubber soles for all types of footwear since 1915‚ however‚ focused on the production of tennis shoes from her and moved smoothly to produce shoes for basketball. And here starts writing legend. Year 1917‚ the year he saw the light of day Converse
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Marketing(MKT333) Ms. Susan Carder Dec. 20th 2014 Case Study#3 Converse 1. How would you define the needs‚ wants‚ and demands of the Converse customer? Needs lead to wants‚ wants lead to demands‚ demands lead to perception. Consumers want stylish shoes‚ so they demand that they be affordable. A need is a state of deprivation‚ and some needs according to Maslow’s Hierarchy of needs are more crucial than others‚ in this case Converse customers need shoes to protect their feet‚ this is a basic need. A want is
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There was once a little ten-year-old kid who was going to play basketball at the YMCA. That little kid was me‚ Andrew Sceals. Being an all-star in basketball was one of my dreams. It was going to be to be an all-star because I was playing somewhere new. My skills were going to have to improve a lot if I wanted to be an all-star. I just wanted to become an all-star this season. My dad took me to sign up for basketball one day‚ and we got put on one of the teams. My team’s name was the Thunder. Practice
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and demands that Converse costumers demonstrate? Differentiate these tree concepts. Converse costumers need shoes. They need shoes for safety reasons and to be properly clothed‚ everyone needs shoes. What the costumers want are converse shoes which has one of the widest range of customers from the average Joe like me to one of the hottest celebrities like Lil Wayne. Then what most costumers demand a shoes that can benefit them in more than one way for full satisfaction and converse fall under that
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Chuck Taylors All Stars (Place Paper) Emmanuel Williams & Evan Webster Davenport University Chuck Taylor All Stars (Place Paper) A.) Marketing Channel Converse uses a distribution channel when marketing the Chuck Taylor All Stars basketball shoes; they have two distribution centers in Ontario‚ California that uses an automation system to get the shoes into their reserved racks and shipped out to their destinations. These distribution centers handle both Converse and Hurley products as
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