Factors influencing successful brand extensions Dr Leif E. Hem Associate Professor Norwegian School of Economics and Business Administration Breiviksveien 40 N-5045‚ Bergen Norway Tel No. Int. Code + 47 55 95 96 85 Fax No. Int. Code + 47 55 95 98 74 email: leif.hem@snf.no Leslie de Chernatony* Professor of Brand Marketing Birmingham University Business School The University of Birmingham Winterbourne 58 Edgbaston Park Road Edgbaston Birmingham B15 2RT England Tel No. Int. Code + 44 121 414 2299
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Whether you are an avid fisherman or an enthusiastic angler‚ you will always want to have that perfect ferrule for your fishing rod. A sleeve-over or a tip-over-butt ferrule is by far the most common fishing rod ferrules used by many anglers. With the advent of the advanced technology‚ there are many choices of modern fishing rod ferrules now. Here are some choices. Surf Explorer is one of those few companies that offer a variety of fishing equipments for novice and experienced. Frequent travelers
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a company that uses them all to produce cider. How much of the farmer’s sales will be included as apples in GDP? a. | $0 | b. | $50‚000 | c. | $75‚000 | d. | $125‚000 | 9. The consumption component of GDP includes spending on a. | durable goods and nondurable goods‚ but not spending on services.
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Paradise Creacion Special Finishes For Textiles Paradise Creacion Special Finishes or functional finish are the treatments that are applied to the fabric to make them suited for specific uses. Paradise/Creacion is offering the auxiliaries for following treatments • • • • • • Easy Care Finish Flame Retardant Finish Water Repellent Finish Soil Release Finish Hydrophilic Finish Anti Bacterial Finish. Paradise Easy Care Finish Creacion It is an acknowledged fact that
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information. Mobile Manufacturing | I-phone | Samsung | Nokia | Success Factors | Weight | Rate | Weighted Score | Weight | Rate | Weighted Score | Weight | Rate | Weighted Score | Features | 0.25 | 4 | 1.00 | 0.25 | 4 | 1.00 | 0.25 | 1 | 0.25 | Durable | 0.15 | 2 | 0.30 | 0.15 | 2 | 0.30 | 0.15 | 4 | 0.60 | Price | 0.20 | 3 | 0.60 | 0.20 | 3 | 0.60 | 0.20 | 4 | 0.80 | Advertisement | 0.15 | 2 | 0.30 | 0.15 | 3 | 0.45 | 0.15 | 3 | 0.45 | Brand Image | 0.10 | 4 | 0.40 | 0.10 | 3 | 0.30 | 0.10
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Flap Flap’s Kid’s Company-Introduction (2014) COMPANY BACKGROUND COMPANY BACKGROUND Flap Flap’s Kid’s Company Team A Brief History The Flap Flaps Company was formed in 2010 by Roy with her partners De Leon‚ Lanutan‚ Mondares‚ Tindugan and Ibañez with the business purpose of acquiring license to trade prominent International Slipper Ready to Wear Fashion Brands
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3000 bc to 2000 bc “True bronze (a copper-tin alloy) did not appear until around 3000 BC.”only being passed at first by iron and later by steel. Iron had been around as long as bronze but it offered little advantage as it was harder to form not as durable and didn’t keep an edge as well as bronzed did. its only plus side being that it was more abundant in the earths crust and easier to get. Iron on its own was nothing special but when carbon was added a truly amazing discovery was made‚ steel. Steel
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the most popular options for garage doors are steel and wood. But‚ there are many benefits of using steel versus wood when you are installing your garage door. Benefits of Steel Doors One of the main benefits of a steel door is that it is extremely durable. They are strong and can take quite a beating before they are damaged. This is great for homes because of
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CLASSIFICATIONS OF PRODUCT INTRODUCTION: The influx of wide ranges of consumable into the Nigerian market has provided a corresponding wide range of choice to the consumers. The competitive nature of the market place has therefore become a significant factor that producers can only ignore to their own peril. The purchasing power of the consumers is also affected by the economy of the Nation. It is as a result of the se factors that manufacturers must of necessity
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benefits in sales promotion. Advertising is within the scope of promotion which is one element in the marketing mix. It is getting popularity in the present highly competitive and consumer oriented marketing. All products old and new‚ consumer and durable‚ cheap and costly need extensive advertising for sales promotion and consumer support. New communication techniques are now used for making advertising attractive and agreeable. The basic purpose of advertising is to give information‚ to attract attention
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